September 29, 2014

9 tips for using Twitter to tap into #globaldev community

by Guest

Post by Gemma McNeil-Walsh Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises If you were to ask me what my most useful resource during a three-year undergraduate development studies degree has been, I think the answer might surprise you: Twitter. Although I initially joined Twitter so that I could join in on my housemates’ banter about cupcakes and Ryan Gosling … Continue reading

September 2, 2014

7 tips for your nonprofit communications plan

by John Haydon

Photo by J.D. Lasica How to maximize and follow through on your communications goals Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses. If you’re like most nonprofit communicators, you have a list of specific quarterly or yearly goals. No doubt they include growing your e-mail list, acquiring new donors and increasing engagement on your Facebook updates. But whatever … Continue reading

July 10, 2014

8 ways to make social media matter

by Guest

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public. Post by Nancy Schwartz Nonprofit Marketing Problem Solver & Coach at Getting Attention.org Pressure. You feel it. I feel it. Every nonprofit communicator and fundraiser out there feels it. Social media pressure, that is. Whether the source of this anxiety (Am I keeping up? Do I have a … Continue reading

July 1, 2014

7 Facebook hacks to make your website more shareable

by John Haydon

Tips to make Facebook work harder for your website Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public. How you reach people is not limited to your Facebook Page. You reach people with your e-mails, your YouTube videos, mentions in the local newspaper. And you reach people with your website content. In the same way that … Continue reading

June 23, 2014

5 tips to start your nonprofit thought leadership plan

by Caroline Avakian

Thought leadership can be one of the most effective communications strategies for nonprofits Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, social strategists. Every so often, change makers and nonprofit leaders are unsure about how to activate the most powerful resource they have — their intellectual capital. Organizations can be treasure troves of big ideas just waiting to be … Continue reading

May 27, 2014

Using POST to create a social media strategy

by John Haydon

The POST method is an easy-to-remember framework for creating your strategy. Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, marketers, managers, general public. There seem to be countless tools available for social media marketers. Tools for managing social media, measuring it, and even for creating content that looks amazing! Yes, technology can seem like a godsend. But if you … Continue reading