September 5, 2012

7 image editing tools to create top-rate visual content

by John Haydon

Images are one of the best ways to tell your story, simply because they convey emotional and unconscious elements of your story that words often cannot.
The shift toward visual storytelling also means that you need the ability to quickly edit the photos you are sharing. You need the ability to do several things with an image:

This is why people share photos the most on Facebook, and why Pinterest has blown up practically overnight.

The shift toward visual storytelling also means that you need the ability to quickly edit the photos you are sharing. Continue reading

September 4, 2012

Top 15 tools & apps for college students


With college students now back on campus, we thought this would be a good time to update our past articles on top tools and mobile apps for fall 2012. Thanks to Emily Sawtell and Angela Santiago of McGraw-Hill and Jessica Haswell of the Socialbrite team for their contributions to this roundup. Continue reading

August 27, 2012

7 top tools for content curation

by JD Lasica

By now you’ve likely heard of content curation, the process of collecting and cataloging the most useful or interesting things about a topic in order to share it for the common benefit. In part 1, Beth Kanter looked at 7 smart techniques for content curation. Today we’ll explore some of the best tools for doing so. Continue reading

July 31, 2012

5 free tools for social media listening

by Guest

Listening is the first step in social media. You have to listen to what others are saying about you before you jump into the fire. Listening will tell you what people are saying, and where they are saying it, so you know where to get started.

Many of these tools are Twitter-focused, because Twitter is the easiest place to get started in listening. Continue reading

July 24, 2012

4 tools to make your social media life easier

by Guest

Every day there are new online tools being touted as the newest, greatest thing sure to make your social media life easy. To help, I’ve summarized a few that make my social media life easier – and hopefully yours, too! Continue reading

July 18, 2012

Blending nonprofit advocacy with for-profit tactics

by Guest

While nonprofit motives fuel advocacy campaigns, it’s for-profit know-how that wins them — especially in the social media ecosystem. Harvesting social’s ripe potential for advocacy and engagement is Advocate Interactive, a social enterprise that helps organizations leverage the power of social media to turn tweets and “likes” into an organized voice for collective action, winning elections, passing bills and pressing for grassroots socio-political change. Continue reading