July 11, 2012

Facebook engagement: What does the evidence show?

by John Haydon

The great thing about Facebook is that what works and what doesn’t work can be measured very specifically. And there’s probably nobody more experienced in the science of social media than Dan Zarrella.

Dan recently published an infographic based on more than 1.3 million Facebook updates from the top 10,000 pages. Continue reading

July 9, 2012

3 key tools for managing social media

by Shonali Burke

When it comes to staying on top of social media, one of the big challenges we have is to find the social media tools that will help us achieve a happy medium between curating, listening, engaging and producing content. Continue reading

June 27, 2012

5 tools to help you master Pinterest

by Guest

A look at Repinly, PinMe, Pinpuff, PinReach & Pinerly Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, Pinterest users. Guest post by Beth Kanter bethkanter.org Back in January, I wrote a post about Pinterest as a curation tool to organize and share visual content I’ve collected in a visually pleasing visual way. As the platform has evolved over the past few months, … Continue reading

June 25, 2012

Five ways to seize momentum on Facebook

by John Haydon

Most nonprofits don’t really have a plan on Facebook. They create a Facebook Page and then wonder what to do next.

Before June The Ellie Fund’s Facebook Page looked nice, but lacked any real growth or engagement. In June, however, Facebook was a primary channels that helped the Ellie fund win Twive and Receive, and in the process their Page got a bump in both fans and engagement. Continue reading

June 21, 2012

How to add a form to a Facebook page tab with ShortStack

by John Haydon

Enter ShortStack, a third-party application for Facebook pages that allows you do create custom tabs, mobile apps and create custom forms.

In the video above, I use ShortStack to create a custom form, add that form to a custom tab with an image, and then add the custom tab to a Facebook Page. And here’s the final result. Continue reading

Category: Facebook, Tools
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June 19, 2012

How to schedule an update on your Facebook page

by John Haydon

Facebook recently pushed out five big feature changes to Facebook pages that will help admins more easily manage their pages, plan content and get more airtime for updates in the news feed. Continue reading