August 23, 2009

How to design a valid research survey

by JD Lasica

Target audience: Nonprofits, cause organizations, NGOs, foundations, businesses Is your organization planning to conduct a survey of your membership or a key constituency? Make sure you do it right. Nora G. Barnes, Ph.D., professor of marketing at the University of Massachusetts and director of its Center for Marketing Research, offered a presentation today at the Society for New Communications Research … Continue reading

Category: Tutorials, Uncategorized
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July 30, 2009

Open source’s growing influence

by Guest

Guest post by Renee Blodgett CEO, Magic Sauce Media At this week’s AlwaysOn Stanford Summit, the open source video company Kaltura organized and participated in a SaaS Goes Open Source panel (SaaS as in Software as a Service). In this video interview, Kaltura CEO Ron Yekutiel says open source is disruptive but on the rise, and it tears down those … Continue reading

July 23, 2009

Clay Shirky: How social media can make history

by JD Lasica

Here’s my friend, NYU prof Clay Shirky, giving a 15-minute TED talk on how social media is changing our media and cultural landscape. Specifically, Clay focuses on how the amateurization of media through Twitter, Facebook and text messaging helps citizens in repressive regimes to report on what’s happening, bypassing censors unless the government shuts off the Internet spigot entirely. The … Continue reading

May 20, 2009

How to get the most out of cause marketing

by Beth Kanter

Scott Henderson (photo by Ms. Jen) I was supposed to lead a workshop at the Cause Marketing Forum on Social Media and Cause Marketing at the end of May. I was looking forward to it because Michael Hoffman at C3 was a sponsor and participating. Unfortunately, I had to cancel and asked Scott Henderson if he’d do on my behalf. … Continue reading

July 4, 2008

Miro, the democratic media player

by JD Lasica

Miro, the democratic media player from JD Lasica on Vimeo. Here’s an 11-minute video interview I conducted with Nicholas Reville, co-founder and executive director of the Participatory Culture Foundation, maker of Miro at getmiro.com. Miro’s a cool application that lets you watch and subscribe to millions of channels of content created by us (any video with an RSS feed, for … Continue reading