August 28, 2013

How you should be posting content on Facebook

John HaydonCarve out some time for this 13-minute video. In it, I go over a Facebook page management process that I recommend to all of our clients. You might have a Facebook account, but do you have a systematic way to manage it?

The video lays out how to go through a five-step process:

  • Monitor and measure
  • Curate content
  • Optimize content
  • Monitor post performance
  • Repeat

What do you think? Do you have a different approach?

December 8, 2011

5 tips on writing knockout social media content

Image by Tawng for Big Stock

How to get your content noticed in a sea of information

Target audience: Nonprofits, NGOs, cause organizations, businesses, brands, bloggers, Web publishers, marketing professionals, educators, individuals.

Guest post by Debra Berger
Founder, The Academic Support Link

Debra-BergerIn 2011, people are tweeting 200 million times daily, reports TechCrunch. With that kind of competition, your target audience can jump ship before you can say “nanosecond” (1 billionth of a second). What’s going to keep them glued to your information and coming back for more?

Here are five tips on making a long-lasting impression:

1Energize your copy with action verbs (you learned about them in fourth grade)
Social media writing is all about descriptive verbs: “Google,” “share,” and “recommend” – you get the point. Power up your information by beginning sentences/tweets/postings with vibrant verbs and steer clear of the dull ones: is, are, am, etc.

2Cut content to the core
Clarity and conciseness is your goal. If you have ready-made copy, try putting it into bullet points. It’s amazing how many words you can eliminate (by doing this – I cut these last words. Do you miss them?). To craft concise content, you can also imagine that you’re writing an outline.

3Create engaging, quality copy that educates
You’ve probably heard this before, and you’re thinking, “How?” One way is to scan reports, e-newsletters, and other information for memorable statistics that create a buzz. Here’s an example: “Shocking unemployment rate for veterans at 14.3% – they deserve better.” However, don’t make the mistake of writing news headlines – you’re the expert here. Continue reading

September 23, 2011

How to activate Facebook’s new subscribe button

subscribed-not friends


And what it means for your nonprofit

Target audience:Nonprofits, NGOs, cause organizations, social enterprises, brands, social media managers, individuals

John HaydonWith all of the amazing features that Facebook Pages have, the one thing that they’ve always lacked is the ability to create that personal connection that Facebook users like.

This all changed last week when Facebook released a new feature on Facebook profiles called the Subscribe button. This feature allows people in your organization to publish content on their personal Profiles that anyone can subscribe to without compromising any privacy.

What this ultimately means for your organization is creating a deeper, more personal experience around your nonprofit on Facebook. (Ted shares a few examples on the frogloop blog.)

In the image at top, you can see that I have subscribed to Jesse’s public updates, but I am not his friend.

How will this affect my current friends on Facebook?

This won’t change how you and your friends connect on Facebook. They’ve always been able to see your updates (and vice versa), so you won’t have to “subscribe” to each other (see image below).

friends-automatic subscribe

You can choose to filter what types of updates you see from both friends and non-friends you’ve subscribed to (important events, photos, comments and likes, status updates). The filtering options include life events, status updates, photos and more (see below). Continue reading