September 16, 2011

HelpAttack!: Unleash the charitable power of social media


Social fundraising tool for nonprofits turns messages into donations

Guest post by Ehren Foss
CEO, HelpAttack!

ehren_fossNonprofits may be interested in what HelpAttack! brings to the social fundraising party. When a donor uses HelpAttack!, each tweet or Facebook update can be a donation, with no need to tag, re-post or change your habits as a donor. It’s a way to seamlessly add giving to your online life.

HelpAttack! was the brainchild of Sarah VelaDavid J. Neff and myself. Everybody was asking Sarah to donate, and before long she was saturated with asks. What if, she thought, the message itself – the tweet, the donation link, the uploaded photo of a proto-mustache – was the donation?

The concept is simple: a penny a tweet could be donated to your favorite nonprofit or cause, no matter what the tweet is about.

Her idea was simple: a penny a tweet could be donated to your favorite nonprofit or cause, no matter what the tweet is about. No need to tag, retweet or change your social media habits in any way. And a more harmonious, slightly less spammy Twitterverse.

Since its initial rollout, HelpAtack! has expanded on that original idea. HelpAttack! has added Facebook pledges and features for cause organizations to create their own page and messaging. Recently, we added a few additional types of pledges: You can now give when someone else tweets or when hashtags and other terms appear on Twitter. Simply decide which organization will receive your donations, assign a donation amount per tweet or Facebook update (or assigned hashtag or term), a maximum donation amount and tweet or update, away. Continue reading

July 5, 2011

First impressions of Google+: Security and control

Guest post by Amy Sample Ward
Membership Director, NTEN

amy-sample-wardGoogle+, the latest iteration on social networking from Google, is here.

As always, when it’s just the first trickling of people joining up, the way the tool is used, the depth of some functionality, and the technical issues are all a bit out of proportion. With all of that as a grain of salt, I want to share a few reflections focused on security and control – the items touted ahead of launch as the elements separating Google+ from Facebook.

Privacy: Changing your settings is a breeze

It may seem strange to users who are new to Google tools, but the Google+ privacy settings are tied in to all of your Google account privacy settings. (Check your settings now if you want!) In some ways, this could be confusing to people who’ve become accustomed to Facebook’s approach which has layers of settings and changes those layers, options, and controls all of the time. Now, your sharing and connecting settings apply to much more of the Web than just your social networking profile. Continue reading

May 16, 2011

A new way to show off your nonprofit’s fundraising projects


Project Night Night’s Causes Fundraising Project page.

 

New Facebook tab spotlights impactful projects on Causes

Guest post by Susan Gordon
Causes

Causes has just released a fundraising tab for Facebook Pages, which is great news for nonprofits that have been investing in Facebook but struggling to find the right fundraising solution for that audience. It’s also a huge opportunity to bring your social media community into the inspiring fundraising campaigns you’re running through other channels. So far this year, $3 million has been donated to Causes fundraising projects, and nonprofits of all sizes, budgets and missions are finding they are the most effective way to do online fundraising.

To add the tab to your Facebook page, you can follow the step-by-step instructions on the Causes blog or follow these simple steps:

  • Go to www.facebook.com/causes, log in to Facebook and click “Add to my Page.”
  • Go to your Page and click Causes in the left sidebar.
  • Click the big green “Get Started” button, where you’ll be able to find your nonprofit and add it to your Page. The default tab will look like this:

If your nonprofit would like to customize this tab, add videos/photos, price points, etc., create a Causes Fundraising Project and your tab will look like the one at the top of this article from Project Night Night. (See? If your nonprofit does not have a Causes Fundraising Project, your page will look like this.)

Free, customizable, socially enabled donation pages

In addition to being able to feature a project on your Page, Causes Fundraising Projects are free, customizable and socially enabled donation pages that nonprofits can promote through all their social media channels. Fundraising Projects help nonprofits tell inspiring stories of impactful projects ($10,000 for a school, $2,304 for a scholarship, $54,000 for a rally, etc.) that motivate supporters to donate. After each donation, donors are then asked to promote the project to their networks of friends and family on Facebook. Causes also provides back-end donation tracking and follow-up tools to help you build relationships with donors in the Nonprofit Partner Center. Continue reading

January 7, 2011

Social mobile meets Facebook

kiwanjaAnyone who reads the Kiwanja.net blog, or who follows our work with FrontlineSMS, will know there are two main themes that run throughout our work.

First, how do we lower the barriers to entry for NGOs looking to deploy mobile technology in their work? And second, how do we help share information about what mobile means in the developing world to the widest possible audience, i.e. one outside traditional development or technology circles?

A good example of the second theme is our recently launched Mobile Message series running on the National Geographic website. We’re also targeting non-mobile-for-development and non-ICT4D conferences and contributing chapters to books and giving interviews to magazines, which take the message to a new audience. The latest was a piece on mobile innovation for an in-flight magazine for travellers on flights to Africa.

One of our early initiatives was the creation of The Social Mobile Group way back in November 2006. It was the first Facebook group of its kind to focus on the social application of mobiles and mobile technology, and it remains the largest group dedicated to the subject on Facebook today. Continue reading

May 28, 2010

24 tools for fundraising with social media

GlobalGiving

 

How to raise money to support your favorite cause

Target audience: Nonprofits, social change organizations, cause supporters, businesses

By Vivian Ramirez and J.D. Lasica
Socialbrite staff

In the old days — before 2005, remember? — we would solicit our friends to raise funds through walk-a-thons, cake raffles and similar homespun events. If you were raising money for a favorite cause, you’d look to your immediate friends, family and co-workers.

Today, social media has changed the game. With the surge of Facebook, Twitter and other social networks, you can reach a much wider audience to raise money for your cause. The success of such online efforts varies widely: 30,000 runners in the Flora London Marathon raised $7.3 million through the online fundraising platform Justgiving. On a smaller scale, the Trail of Tails Pet Walk and Festival raised $41,000 for the Jacksonville, Fla., Humane Society using social media tools. And New York dancer Amanda Gravel raised $988 using the widget ChipIn for the campaign against breast cancer.

How did it work for them? Social tools now make it easy to solicit donations using fundraising widgets or badges, social networks like Twitter and Causes (part of integrated with Facebook). With Network for Good or PayPal usually handling the transaction, the solicitors can concentrate on sharpening their message and targeting the right recipients. Not all take the same approach: Some let you add advertising to your site, or create personal webpages, as a way to support your cause instead of ponying up dinero.

Depending on the size of your campaign and budget, cause advocates and small nonprofits now have lots of tools to choose from — further down, we’ll tell you about the ones for mid-size and large nonprofits. (See last month’s 10 mobile apps for social good for ideas on how to donate or volunteer using mobile devices.)

Here are 24 tried-and-true tools for online fundraising. Have we used them all? No. But if you’ve used some of these, add your observations. And we know there’s a 25th out there, so tell us your favorites in the comments below.

 
chipin

ChipIn: The easy way to collect money

1ChipIn is the most popular widget used by fundraisers today for distributed fundraising. It’s a simple tool you can place on your website or on a Facebook profile page. It amounts to a donate button that comes with a thermometer that measures the campaign’s progress. If you don’t have a site, you can subscribe to ChipIn and they’ll host your campaign for free. Subscribing to ChipIn is free, but you’ll need to set up a PayPal account to process donations. Every monetary contribution made through ChipIn is charged at a rate beginning at 2.5 percent of the amount donated.

GlobalGiving

GlobalGiving: Donate to grassroots projects

2GlobalGiving is an online marketplace for philanthropy where anyone can post an idea and get it funded. The nonprofit connects donors with community-based projects that need support in the United States and abroad. You select the projects you want to support, make a tax-deductible contribution and get regular progress updates — so you can see your impact. The organization sustains itself with a 15 percent optional fee you can add so that 100 percent of your donation goes directly to the project.

change-org

Change.org: Empowering people to take action

3A social enterprise, Change.org helps to raise awareness about important social causes and to empower people to take action, chiefly through partnerships with leading nonprofits. Actions might range from joining an organization and making a personal pledge to signing an online petition or calling a congressperson’s office about an issue like homelessness or sustainable food. In addition to signing petitions or leaving comments, you can raise funds by creating a page with photos, videos, logos and supporting materials. Change.org’s fundraising pages use donation widgets with progress thermometers that track the amount raised. Basic membership is free; it costs $20 a month for those who want customized pages. Donation processing fee: 4.75 percent for every transaction.

changing-the-present

ChangingThePresent: Make the world a better place

4ChangingThePresent is a nonprofit that connects you with more than 1,500 meaningful if nontraditional charitable gifts — for instance, “stop global warming for $20″ or “adopt a tiger for $40.” Browse by cause or nonprofit to find a gift for friends or for your own charitable giving. The service also encourages donors to make simple donations of any amount through their home pages. A premium profile costs $100 per year. Donation processing fee: 3 percent of each donation plus 30 cents.

Razoo

Razoo: Experience the joy of giving

5Razoo is a new way to donate and raise money online. Whether you want to donate money, run a fundraiser for your favorite nonprofit or raise money as a nonprofit, Razoo offers simple, secure tools to achieve your goals. A nonprofit based in Washington, DC, Razoo helps donors find inspiring giving opportunities and helps nonprofits and volunteers with fundraising pages, social media tools and donation processing.

Causes

Causes: Empowering anyone to impact the world

6Causes is a wonderful way to gain attention for a cause. Co-founded by Sean Parker, an early member of Facebook’s executive team, Causes allows fundraisers to solicit donations from their own contacts and recruit volunteers who want to participate on behalf of a cause. People who use the site as a way to socialize can also participate in fundraising ideas by posting Cause profiles on their Facebook page. Donation processing fee: 4.75 percent through Network for Good; only Facebook members anyone can donate.

Continue reading

February 16, 2010

How to get supporters to retweet content

happy child shouting or singing with joy

John HaydonOne of the central benefits of social media is the ability to share content with just one or two mouse clicks. Your supporters are already sharing interesting content on Facebook. They’re retweeting it. They’re favoriting videos on YouTube as well.

All with one mouse click.

But even though sharing has gotten easier, actually getting people to share can feel like pulling teeth. And when when you see other non-profits getting thousands of views on YouTube with what seems like no effort, it’s downright frustrating.

So how do you get people to share your content?

5 tips on sharing

1. Accept that social media is not email

Having an email list of 80,000 people is a far cry from having an active, thriving community of fans. The same goes for the 5,000 fans you have on Facebook, especially if they fanned your Page only for a chance at winning a free iPod (yawn). It’s all about vitality. So stop thinking so much about accumulating numbers. Instead, start thinking about nurturing the 1% who are already raving fans. Continue reading