March 12, 2013

Attracting young people to your nonprofit

Volunteers

Use social media to encourage youth volunteerism in your organization

Guest post by Alison Richmond
easyfundraising.co.uk

Young people can be an incredible source of volunteers for nonprofits – they tend to have much more spare time than adults and often see volunteering as a good way to gain work and life experience to add to their resumé. But attracting young people can be difficult.

DoSomething.org released an index toward the end of last year in which they interviewed young people discussing their attitudes toward volunteering. With their suggestions in mind, here are some steps toward attracting young people to your nonprofit. Continue reading

March 7, 2013

Crowdshout: Social advocacy made simple

App puts social actions in the palm of your hand

Guest post by Glenn Vander Laan
Co-founder, Crowdshout

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, educators, activists, general public.

GlennThe idea for Crowdshout hit my business partners and me back in November 2011, a few months following the Arab Spring and during the Occupy Wall Street protests. We realized that despite all of the tools and technology out there to support advocacy, something was missing. The advent of social media and the smartphone was helping to change the world right in front of us, but it was clear to us that all of the puzzle pieces were yet to fall into place to fully enable and empower groups of people.

crowdshout-icon Social media is providing real-time visibility to the social, political and consumer issues that affect us as individuals and as a society. The rapid dissemination of information has changed the game for governments and corporations in both positive and negative ways.

While social media has been embraced as a large part of an overall communication strategy, it can also be used as a powerful weapon by people in reaction to unpopular plans and policies. Institutions must now consider how to react to public opinion — from a Change.org petition, Facebook campaign or a viral video on YouTube.  In addition to this, the portability and capability provided by smartphones to access social media have allowed groups of individuals to communicate and organize very quickly and effectively in support of causes. Continue reading

March 5, 2013

Do Facebook videos or YouTube videos perform better on Facebook?

video-shoot
Photo by wmrice on Flickr (Creative Commons)

The pros and cons of Facebook vs. YouTube videos

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, Web publishers, Facebook administrators, marketers.

John HaydonYou have a thriving YouTube channel, and a thriving Facebook Page community.

But should you upload videos to both places? Or, should you upload videos to YouTube and just share the link to the video on your Facebook page? Continue reading

February 25, 2013

Boost engagement and likes on Facebook

WWF Facebook

3 ways nonprofits can boost their social interaction

Guest post by Jim Belosic

For nonprofits, money and resources are often tight, but social media is free to use and can be a very effective fundraising and volunteer-recruiting aid.

Facebook in particular is one of the most powerful online resources a nonprofit organization can use. Those who choose to fully leverage the platform are at major advantage because it’s the perfect place to rally together sponsors, supporters and volunteers. Continue reading

February 19, 2013

How to use your Facebook page to build your nonprofit’s email list

Bridge
Image courtesy of allybeag (Creative Commons)

Connect Facebook supporters to your email list

This is the first of a two-part series. Also see:
How to successfully harness your email list for your cause

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, Web publishers, Facebook administrators, marketers.

John HaydonFor many nonprofits, email is the bridge that Facebook fans frequently walk across on their way to becoming a donor, simply because it’s more private and less distracting than Facebook.

This is why it’s critical to have a smart email marketing strategy in addition to a smart Facebook strategy.

Use your Facebook Page to build your nonprofit’s email list

No one ever joined an email list just to join an email list (“How many more email lists can I join today?! I love filling out those cute little forms! Oh, look – here’s another one!”).

You have to do a lot of things well before someone will give you permission to invade their in-box.

Here’s what you need to do to create a healthy email acquisition strategy on Facebook:

Make the value exchange obvious

1People will only join your email list when they feel that the value of joining outweighs the pain.

Before you stick an opt-in form on your Facebook page, be clear about the value exchange. You can do this in a few ways: Continue reading