Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, fundraising pros, marketers.
Guest post by Jim Belosic
Anyone who works for a nonprofit knows all too well about the donation scramble. This is why creating an impactful Facebook Page should be an integral part your marketing efforts is a no-brainer.
Facebook serves as a doorway to donors, allowing nonprofits to provide brief updates and news bites to constituents. It’s also a one-stop shop for photos, success stories, and calls to action, which reinforce the mission. Plus, Facebook is a favorite tool among nonprofits because of its low, low price of … free!
Young people can be an incredible source of volunteers for nonprofits – they tend to have much more spare time than adults and often see volunteering as a good way to gain work and life experience to add to their resumé. But attracting young people can be difficult.
DoSomething.org released an index toward the end of last year in which they interviewed young people discussing their attitudes toward volunteering. With their suggestions in mind, here are some steps toward attracting young people to your nonprofit. Continue reading →
Guest post by Glenn Vander Laan
Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, educators, activists, general public.
The idea for Crowdshout hit my business partners and me back in November 2011, a few months following the Arab Spring and during the Occupy Wall Street protests. We realized that despite all of the tools and technology out there to support advocacy, something was missing. The advent of social media and the smartphone was helping to change the world right in front of us, but it was clear to us that all of the puzzle pieces were yet to fall into place to fully enable and empower groups of people.
Social media is providing real-time visibility to the social, political and consumer issues that affect us as individuals and as a society. The rapid dissemination of information has changed the game for governments and corporations in both positive and negative ways.
While social media has been embraced as a large part of an overall communication strategy, it can also be used as a powerful weapon by people in reaction to unpopular plans and policies. Institutions must now consider how to react to public opinion — from a Change.org petition, Facebook campaign or a viral video on YouTube. In addition to this, the portability and capability provided by smartphones to access social media have allowed groups of individuals to communicate and organize very quickly and effectively in support of causes. Continue reading →
3 ways nonprofits can boost their social interaction
Guest post by Jim Belosic
For nonprofits, money and resources are often tight, but social media is free to use and can be a very effective fundraising and volunteer-recruiting aid.
Facebook in particular is one of the most powerful online resources a nonprofit organization can use. Those who choose to fully leverage the platform are at major advantage because it’s the perfect place to rally together sponsors, supporters and volunteers. Continue reading →