Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, fundraising pros, marketers.
Guest post by Jim Belosic
Anyone who works for a nonprofit knows all too well about the donation scramble. This is why creating an impactful Facebook Page should be an integral part your marketing efforts is a no-brainer.
Facebook serves as a doorway to donors, allowing nonprofits to provide brief updates and news bites to constituents. It’s also a one-stop shop for photos, success stories, and calls to action, which reinforce the mission. Plus, Facebook is a favorite tool among nonprofits because of its low, low price of … free!
Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, marketers, Web publishers.
Did you know that nonprofits as a whole have a donor retention rate of 49 percent? Retention rate refers to the percentage of donors who make another gift or have an ongoing relationship with a nonprofit.
That number is astonishingly low compared to business’s customer retention rate of 94 percent.
Why the huge gap? I mean, you’d typically expect that people who support issues like gay rights and global warming would be repeat donors. But nonprofits rarely make donor retention a priority.
To help shed some light on this, I called Marc Pitman, an expert on fundraising. “Instead of talking about annual donors, we should think about nonprofits’ relationships with donors,” he said.
In this 13-minute video, we talk about:
How fundraising jargon and fiscal calendar thinking has hurt retention rates
Why making a second ask in 90 days can increase retention
How setting expectations creates better donor-centric relationships
I started Upwell from the premise that it might be possible to do really Big Listening with social media. Listening beyond a brand, a program or a campaign. My curiosity drove me to investigate:
● Can we listen to the tides of Internet conversation on an issue, and learn to predict and ‘surf’ them?
● Can we use the momentum of focused attention to raise an issue above the noise?
Upwell is a pilot project, testing the waters to transform the ocean conversation. Our team sifts through the vast amount of real-time online content about the ocean and amplifies it. The mission of Upwell is to condition the climate for change in marine conservation, and prepare people to take action. Continue reading →
About one-third of all charitable giving happens in the last three months of the year with 34.8 percent of all online fundraising happening in Q4. December accounts for over 20 percent of the total (see complete Online Giving Research).
But we’re already into the second week of December, you say. Time is running out!
What can you do now to kick-start — or resuscitate or rejuvenate — your online fundraising efforts for the final fundraising push? Here are two extremely effective tactics based on persuasion principles you can use to generate more positive responses to your year-end fundraising appeals.