May 19, 2017

The Friday Edit – Links I’m Loving

shutterstock_629367821 FINALfotomica/Shutterstock / Park Guell, Barcelona

It’s the Friday Edit, aka, things I’ve been reading or watching around the web that I found interesting, useful, or downright funny. I hope you enjoy them, too.

I have to start with the funny because, well, it’s needed this week! I saw this movie trailer for NGO – Nothing Going On from Poverty to Power and it seems both hilarious, cringe-worthy, and painfully true in parts. Give it a watch below to see what I mean.

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May 15, 2017

4 Creative Summertime Fundraising Projects

bigstock-goals

john-haydon

In June, everyone shifts into summertime mode. The kids are done with school. Summer camps and vacations are anticipated.And for many nonprofit marketers, work slows down or takes on a different pace.

How can you make the most of your summertime mode?Here are a few creative summertime fundraising projects to get you inspired:

 

Tip 1: Get Into The Summertime Spirit

Where is your audience during the summertime? How do conversations change during the summertime? For example, are your supporters sharing more vacation pictures?

Summertime Fundraising Projects - YSummerMatters

Consider these summertime themed campaigns:

  • Flip flop drive for the homeless
  • Pack a Summer picnic for underprivileged youth
  • YMCA Example: Send a kid to camp #YSummerMatters (shown above)
  • Take advantage of summertime selfies on Facebook and Instagram

Tip 2: Engage Core Supporters

Attention spans are limited in the summer. Focus on your core – your truly committed supporters. How can you make them feel valued and special?

Focus on those who give frequently:

  • Convert one-time donors to sustainers
  • Up the ante with current sustainers
  • Focus on donor appreciation

Tip 3: Pick a Summertime Cleanup Project

If you’re like most nonprofits, you’re busy. Sometimes important projects get put on hold. What’s the best way to finally focus on the things you’ve been putting off?

  • Clean up your data. For example, that data de-duping project you’ve been putting off.
  • Clean up your metrics. For example, set up Google Analytics for better reporting (goals are a must).
  • Tighten up your website. Take a look at your conversion pages and see how you can convert more supporters.

Tip 4: Get a Jump on September

Summer will be over in the blink of an eye. Once September rolls around, your immediate focus will be year-end fundraising! Use any downtime during the summer to prepare for year-end.

Plan your content calendar for September – December

  • Gather stories and write content
  • Create a content surplus
  • Schedule and queue up content

Bonus: Coffee

Attend my weekly Hump Day Coffee Breaks (sign up here for weekly invites). Coffee not included.

July 14, 2016

How to Double Online Giving in Six Months

Blog post pic

By Darian Rodriguez Heyman

More and more nonprofit donations take place in today’s digital landscape, but how can causes ensure their online storefront is not only open for business, but optimized?

As I explored this critical issue in my new book, Nonprofit Fundraising 101, I interviewed Roderick Campbell, the CEO of nonprofit fundraising platform CommitChange. He shared a few takeaways from their efforts to maximize digital donations for Mercy House, a $3.8M nonprofit that has provided housing and support to California’s homeless since 1989.

This simple formula helped Mercy House double online giving in just six months, and I believe it can do the same for your nonprofit, too:

  1. Break it Down: CommitChange helped Mercy House break the donation process down into four steps: recurring versus one-time; amount; info; and payment. Instead of asking for the information all at once, they simplified the process, which is especially helpful for digital donors contributing on their mobile device. Another great example of what this looks like is charity: water, also profiled in the book.

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June 28, 2016

Asana for Nonprofits: How to Manage your Direct Mail Schedule

ASANA FOR DM

By Leili Khalessi

As a nonprofit fundraiser (and communications officer and technologist and…), I’ve developed sharp project management skills – it’s the key to wearing all of the hats!

My favorite project management tool for nonprofits is Asana, a web-based “teamwork without email” platform.

I use Asana to manage our direct mail fundraising and communications processes – a series of critical deadlines involving multiple team members and vendors – with ease.

Here’s how you can manage your nonprofit’s direct mail process with Asana, too:

1. Create a new project for your mailing

Start by setting up a new project in Asana. Write a descriptive title and include the drop date in the title. Using a standard naming convention will make it easier for you to keep track of multiple mailings. For example: Direct mail: Summer newsletter – 6/20/16

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June 14, 2016

Is Giving Tuesday a Waste of Time?

GivingTuesday

By Edgar Rodriguez

Is Giving Tuesday a waste of time? Good question, right?

First of all, the data says it’s been hugely successful in the past. Over 15,000 nonprofits participated last year, raising over $45 million.

Yes, some nonprofits probably raised very little money. But Giving Tuesday is NOT just a 24-hour fundraising campaign. It’s a movement that your supporters are embracing, more and more each year.

How did your nonprofit do last year?

If you participated in Giving Tuesday before, you can look at several metrics to judge your past success.

Depending on your goals, you can look at:

  • Total donations ($)
  • Number of new donors acquired
  • Number of current donors who gave
  • Number of new emails acquired
  • Number of people who engaged with campaign (clicks, conversions, shares)
  • Engagement with follow up messages (email, social, etc)
  • You get the idea

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December 11, 2015

A Facebook Donate Button for the News Feed that Might Actually Work!

A-Facebook-Donate-Button-for-The-News-Feed-That-Might-Actually-Work

john-haydon

Facebook is testing a new fundraising app that just might make giving as “social” as liking, commenting, and sharing.

Called “Fundraisers”, the app will include a set of fundraising features for charities and nonprofits:

 

  • Share fundraising campaigns with Page followers
  • Use photos and video to tell fundraising stories
  • Track progress toward a campaign or project
  • Update supporters when fundraising goals are achieved
  • Customize donation amounts
  • Get donations via credit card or PayPal

But this isn’t the first time Facebook has dabbled with fundraising features:

Facebook Donate Button for Ebola

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