Video still of Bill Gates taking the ALS #IceBucketChallenge (via YouTube)
3 reasons I’ve decided to embrace this campaign — and why you should, too
Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public.
As you all likely know by now, the ALS #IceBucketChallenge is taking your Facebook news feed by storm. Your friends, colleagues, heck, even your grandmother might have been nominated to dump a bucket of cold water and ice on her head in the name of charity. And in this case, it’s a very good cause. ALS is Amyotrophic Lateral Sclerosis, also referred to as Lou Gehrig’s disease,a neurodegenerative disease characterized by muscle spasticity, rapidly progressive weakness due to muscle atrophy, and difficulty in speaking, swallowing, and breathing.
As a social media consultant working with social causes and nonprofits, I have taken great delight in the virality of this meme all in the name of a disease that gets very little attention and fundraising dollars. Continue reading →
Milaap creates sustainability by blending crowdfunding and micro lending
Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, educators, journalists, general public.
Icould begin this post by regurgitating any number of statistics on the sensory and information overload we all experience these days, but I won’t. We all know that that’s the world we live in. Technology has really broken down barriers to information and while that’s mostly a good thing, it can be really overwhelming as well.
As a result, breaking through the digital clutter these days is tough. So what do you do when your cause depends on you doing just that? How do you make sustainable giving a reality, so that both your cause and supporters benefit? Continue reading →
Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, fundraising pros, marketers.
Guest post by Jim Belosic
Anyone who works for a nonprofit knows all too well about the donation scramble. This is why creating an impactful Facebook Page should be an integral part your marketing efforts is a no-brainer.
Facebook serves as a doorway to donors, allowing nonprofits to provide brief updates and news bites to constituents. It’s also a one-stop shop for photos, success stories, and calls to action, which reinforce the mission. Plus, Facebook is a favorite tool among nonprofits because of its low, low price of … free!
Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, marketers, Web publishers.
Did you know that nonprofits as a whole have a donor retention rate of 49 percent? Retention rate refers to the percentage of donors who make another gift or have an ongoing relationship with a nonprofit.
That number is astonishingly low compared to business’s customer retention rate of 94 percent.
Why the huge gap? I mean, you’d typically expect that people who support issues like gay rights and global warming would be repeat donors. But nonprofits rarely make donor retention a priority.
To help shed some light on this, I called Marc Pitman, an expert on fundraising. “Instead of talking about annual donors, we should think about nonprofits’ relationships with donors,” he said.
In this 13-minute video, we talk about:
How fundraising jargon and fiscal calendar thinking has hurt retention rates
Why making a second ask in 90 days can increase retention
How setting expectations creates better donor-centric relationships
I started Upwell from the premise that it might be possible to do really Big Listening with social media. Listening beyond a brand, a program or a campaign. My curiosity drove me to investigate:
● Can we listen to the tides of Internet conversation on an issue, and learn to predict and ‘surf’ them?
● Can we use the momentum of focused attention to raise an issue above the noise?
Upwell is a pilot project, testing the waters to transform the ocean conversation. Our team sifts through the vast amount of real-time online content about the ocean and amplifies it. The mission of Upwell is to condition the climate for change in marine conservation, and prepare people to take action. Continue reading →