September 30, 2013

How nonprofits can reach youths with Vine & Instagram

instagram-vine

Video tools could be your next weapon in extending your nonprofit’s reach

This is the second of a two-part series. Also see:
5 nonprofits using Instagram video to promote campaigns

Guest post by Teddy Hunt

teddy-huntNonprofits traditionally have had trouble attracting today’s youths because many causes have a hard time reaching young people on their own terms. Tailoring your nonprofit’s marketing strategy to the interests of youths could mean the difference between getting them involved in your cause for years to come — or not at all.

As social media continues to proliferate, nonprofits should incorporate these tools in ways that introduce young people to your cause or organization in genuine ways. Find the right tools to reach this untapped resource.

Appealing to shorter attention spans

Young people are sometimes desensitized by being told things over and over. Think about this when marketing your cause: There are many good causes to work or volunteer for, so what makes yours special? Catching the attention of the young means reaching them visually, starting with Instagram or Vine. Continue reading

July 8, 2013

5 nonprofits using Instagram video

SF MOMA, charity: water, UNICEF lead the way

Guest post by Annie Lynsen
SmallAct

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, digital marketers, educators, Web publishers, Instagram users.

AnnieLynsenSince Instagram launched its new video service in late June, users have shared tens of millions of videos on the network.

Lots of nonprofits are rocking Instagram, and several of them have started experimenting with the new, 15-second video feature to tell their stories in a new way. 

Check out five good Instagram examples from nonprofits below. (Clicking each screenshot will take you to the video; Instagram doesn’t support embedded videos.) Continue reading

November 26, 2012

Instagram launches Web profile pages

Interact with Instagram directly from the Web

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public.

John HaydonDid you know that Instagram profiles on the Web are now live? Until now, all interactions on Instagram (purchased by Facebook earlier this year) took place entirely on smartphones. Here’s my profile pageif you’d like to see what they look like.

Sweet and simple, right? I like that profiles are only for the purpose of viewing, commenting on, and liking photos. But snapping, creating and sharing photos is still mobile-only as if to preserve the simplicity and pureness of the experience. Continue reading

September 27, 2012

Is Instagram useful for nonprofit marketing?

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, Instagram users.

Guest post by Beth Kanter
bethkanter.org

Instagram, the mobile photography app (and company) purchased by Facebook, has been getting a lot of attention lately. From critics saying it is killing photography to hype and hoopla from marketing pundits saying it is a must-have as part of your “visual marketing tool box.”

In Steve Rubel’s Ad Age post, The Revolution Won’t Be Televised; It Will Be Instagrammed, he points out some underlying trends that might make some of the hype less hype:

September 5, 2012

7 image editing tools to create top-rate visual content


Martie Maguire of the Dixie Chicks at last year’s National Conference on Volunteering and Service (Photo by JD Lasica).

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, visual artists, photographers, general public.

John HaydonImages are one of the best ways to tell your story, simply because they convey emotional and unconscious elements of your story that words often cannot.

This is why people share photos the most on Facebook, and why Pinterest has blown up practically overnight.

The shift toward visual storytelling also means that you need the ability to quickly edit the photos you are sharing. You need the ability to do several things with an image:

  • Cropping – There are lots of optimal sizes for photos on social media sites, requiring the ability to crop images on the fly.
  • Adding text – A picture says 1,000 words, but adding text narrows the field.
  • Combining images – Before/after pics and infographics.
  • Adjusting contract and tone – Many times the photos you take at an event will need a little touching up.
  • Resizing images – Hi-res images taken with a Canon Powershot might be way too big for a Facebook Page update.
  • Creating various file types – Depending on the situation, you may need JPGs, PNGs or GIFs.

7 image editing tools to create top-rate visual content

Here are seven tools you should check out for your image editing needs.

Instagram: An undeniable cool factor

1Instagram is an iPhone and Android app that’s both a social network and a very cool photo editor. In terms of editing, the only thing you can do is square cropping and applying a variety of retro-style filters. Sharing to Facebook, Twitter and Tumblr is super easy. Recommended for arts organizations and perhaps museums. Continue reading