May 12, 2017

The Friday Edit – Links I’m Loving

souvenirs at grand bazaar, istanbul; eladora/shutterstock

souvenirs at grand bazaar, istanbul; eladora/shutterstock

As we get ready to wind down for the weekend, I wanted to share some links from around the web that have inspired me, taught me something new, or given me a hearty laugh. Hope they do the same for you. Happy Friday!

The buildOn Instagram account is endlessly inspiring to me. A great one to follow.

+Acumen just launched some amazing free online courses. From ‘Business Models for Social Impact’ to ‘Financial Modeling for the Social Sector’ and more – it’s worth a peek.

I’m living in this T-shirt right now. I call it #empowermentchic. ;)

NTEN (The Nonprofit Technology Network) is producing two conferences this fall—in New Mexico and Oregon—and both are designed to help you develop and refresh your digital strategy. Highly recommended.

Continue reading

October 11, 2016

5 Creative Ways to Engage Supporters with Instagram Stories

instagram-stories

john-haydonInstagram Stories create an extra layer of visibility for your nonprofit – whenever you want that visibility.

Like Snapchat, Instagram Stories last for 24 hours. And like Snapchat, stories are told in a series of pictures and videos.

Users who’ve published Instagram Stories within the past 24 hours appear at the very top of the home screen:

instagram-stories

What are the benefits of Instagram Stories from a communications perspective?

Let’s dig in!

Get on the marquee with Instagram Stories

When you publish a story your profile picture appears at the top of the home screen (as shown above), giving your brand extra visibility. Once your stories expire (after 24 hours), your brand will no longer appear in the marquee.

In other words, the simple act of publishing Instagram Stories creates more visibility your brand!

Continue reading

September 30, 2013

How nonprofits can reach youths with Vine & Instagram

instagram-vine

Video tools could be your next weapon in extending your nonprofit’s reach

This is the second of a two-part series. Also see:
5 nonprofits using Instagram video to promote campaigns

Guest post by Teddy Hunt

teddy-huntNonprofits traditionally have had trouble attracting today’s youths because many causes have a hard time reaching young people on their own terms. Tailoring your nonprofit’s marketing strategy to the interests of youths could mean the difference between getting them involved in your cause for years to come — or not at all.

As social media continues to proliferate, nonprofits should incorporate these tools in ways that introduce young people to your cause or organization in genuine ways. Find the right tools to reach this untapped resource.

Appealing to shorter attention spans

Young people are sometimes desensitized by being told things over and over. Think about this when marketing your cause: There are many good causes to work or volunteer for, so what makes yours special? Catching the attention of the young means reaching them visually, starting with Instagram or Vine. Continue reading

July 8, 2013

5 nonprofits using Instagram video

SF MOMA, charity: water, UNICEF lead the way

Guest post by Annie Lynsen
SmallAct

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, digital marketers, educators, Web publishers, Instagram users.

AnnieLynsenSince Instagram launched its new video service in late June, users have shared tens of millions of videos on the network.

Lots of nonprofits are rocking Instagram, and several of them have started experimenting with the new, 15-second video feature to tell their stories in a new way. 

Check out five good Instagram examples from nonprofits below. (Clicking each screenshot will take you to the video; Instagram doesn’t support embedded videos.) Continue reading

November 26, 2012

Instagram launches Web profile pages

Interact with Instagram directly from the Web

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public.

John HaydonDid you know that Instagram profiles on the Web are now live? Until now, all interactions on Instagram (purchased by Facebook earlier this year) took place entirely on smartphones. Here’s my profile pageif you’d like to see what they look like.

Sweet and simple, right? I like that profiles are only for the purpose of viewing, commenting on, and liking photos. But snapping, creating and sharing photos is still mobile-only as if to preserve the simplicity and pureness of the experience. Continue reading

September 27, 2012

Is Instagram useful for nonprofit marketing?

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, Instagram users.

Guest post by Beth Kanter
bethkanter.org

Instagram, the mobile photography app (and company) purchased by Facebook, has been getting a lot of attention lately. From critics saying it is killing photography to hype and hoopla from marketing pundits saying it is a must-have as part of your “visual marketing tool box.”

In Steve Rubel’s Ad Age post, The Revolution Won’t Be Televised; It Will Be Instagrammed, he points out some underlying trends that might make some of the hype less hype: