October 24, 2011

10 great get-down-to-business Twitter apps for nonprofits

twitter apps nonprofits
Image courtesy of Nonprofit Tech 2.0

Get results with CoTweet, Twylah, LiveIntent & more

Target audience: Nonprofits, NGOs, cause organizations, social enterprises, businesses, brands, bloggers, social media managers, individuals.

This is the part of our ongoing series on how organizations can get the most out of Twitter. Please check back weekly for the next installment, and see below for other installments in this series.

By Lindsay Oberst
Socialbrite staff

Lindsay OberstTwitter has become an increasingly vital tool for businesses and nonprofits of all sizes. Now that you’ve had a chance to get more familiar with the social media platform, build up your following and even twitter-essentialsmeasure your level of influence against other organizations, it’s time to get down to the nitty gritty of using Twitter. We’re talking Twitter apps, people. There are hundreds of Twitter apps that exist, and rather than weed through them by trial and error, we’ve compiled a list of 10 apps we recommend to help nonprofits get serious about getting results with social media.

 

cotweet

CoTweet: Proactive marketing solution

1 CoTweet is a powerhouse for Twitter accounts when you have multiple team members tweeting. It allows for scheduling, tracking and adding notes. Nonprofits can manage up to six Twitter accounts for free using the Standard edition. The ability to track past conversations is a great utility to remind you where you stand with each contact. You can also assign specific people to on-duty status. The Enterprise edition costs about $1,500 per month and is worth it for medium to large organizations. With this edition, you can manage campaigns, assign tasks and integrate the tool with third-party apps such as Salesforce.com. On the other hand, the interface is lacking and the analytics could be better. It also allows for Facebook management.

Rating: ★ ★ ★
Platforms: Web-based, iPhone, Android, Blackberry, Windows Mobile

media funnel

MediaFunnel: The app for team tweeting

2 Media Funnel allows for more of your staff to be involved with the tweeting process. It supports multiple user types — admins, publishers, contributors and guests — and tweets can be placed in a queue for editorial review by a publisher or administrator. Scheduled tweets, brand alerts and tweets via email or SMS are supported. This tool also integrates with Salesforce.com, Zendesk, Twilio and Klout. The free plan allows for two users and no brand monitoring, while the standard plan offers many features and costs $1 per user per month or $1 per social media account, whichever is greater.

Rating: ★ ★ ★
Platforms: Desktop, iPhone, Android, Blackberry

timely twitter tools

Timely: Make your tweets count

3Timely analyzes your past 199 Twitter updates to determine what times during the day people are most likely to read your posts. You can schedule tweets to go live at those times and can use the bookmarklet to tweet links without leaving your current page. You can tweet right away or add the message to your queue. It’s free.

Rating: ★ ★ ★
Platforms: Web

Klout: Measuring online influence

4 Klout offers a daily summary of your organization’s or team members’ social media influence, with a ranking that factors in your reach and impact on Twitter (metrics such as retweets, follower counts, list memberships, unique mentions), Facebook and LinkedIn. Klout has an open API that’s integrated into many Twitter apps: More than 750 partners use Klout data, including Hootsuite, CoTweet and Attensity 360. For the end user, its analytics platform is rich and easy to use, even if the methodology used in spitting out a Klout Score is a bit opaque.

Rating: ★ ★ ★
Platforms: Web-based, iPhone (Social Score), Android

twylah twitter tools

Twylah: Branded pages for your Twitter account

5Twylah creates one page that sums up your nonprofit brand. This custom page automatically organizes your tweets into topics that you tweet about most often. Users can interact on your page by retweeting and responding to messages. The biggest benefits this tool brings are for SEO. Google no longer indexes tweets, but it does index each Twylah page and the tweets within it, giving your tweets a longer life. It also offers PowerTweets, which creates a separate landing page for your tweets with other recommended messages. It’s good to use this for blog posts, but if you do it too much, you might annoy your followers.

Rating: ★ ★ ★
Platforms: Web

qwitter twitter apps

Qwitter: Find out who unfollows you

6Qwitter lets you know when someone stops following you after your last tweet, so you can identify what might have made them unfollow you. This free tool automatically e-mails you when someone unfollows you. If you’re a nonprofit and you tweet about sports and then three people immediately unfollow you, you might want to keep your messages more on topic.
Rating: ★ ★
Platforms: Web Continue reading

October 10, 2011

7 top tools to measure performance & influence on Twitter

Twitter influence
Image by Thufir for Big Stock

Where to find stats, metrics & analytics for you & your brand

Target audience: Nonprofits, NGOs, cause organizations, social enterprises, businesses, brands, bloggers, social media managers, individuals.

This is the part of our ongoing series on how organizations can get the most out of Twitter. Please check back weekly for the next installment. Also see:

8 nonprofit Twitter superstars
12-step guide on how to live-tweet an event
24 best practices for nonprofits using Twitter

By Kyria Abrahams
Socialbrite staff

twitter-essentialskyria-abrahamsAfter you’ve used Twitter for a time, you’ll want to measure your influence on Twitter as well as you’re performing from month to month. Unless you want to hire someone to spend the day counting and analyzing your retweets, take a look at the free tools below (some may have paid premium versions) and put them to use on behalf of your nonprofit, social enterprise, business — or your own brand.

 

klout logo

Klout: Measure influence and style

Klout is a visual, logical way to quickly see the main thing most organizations want to know about Twitter: where you stand against the competition. The application’s initial strength is the ease with which you can compare yourself to your peers. After using Klout for about a month, however, the information becomes more advanced, if not just downright complimentary. My “Klout Style” page, for example, offers sleek flattery such as: “You don’t just share news, you create the news” and “When you speak, people listen.” Thanks, Klout! How’s my tie look?

Rating: ★ ★ ★

Peerindex Logo

PeerIndex: Assess your online social capital

Where Klout was accessible and easy to decipher, I found PeerIndex a bit baffling. PeerIndex separates itself by measuring how your tweets “resonate” with others. They include ranking on several important-sounding topics, such as “authority,” “activity” and “realness.” Klout said I was influential, but PeerIndex seems to think my influence is limited. After reading through the Scores and Ranking page in the hopes of defining these terms, I came away still mystified about how the topics work and what they mean. On the plus side, if you use this tool at work, you can probably sound impressive in an office meeting by reporting to your boss that the Twitter project is highly authoritative. It might be a strong tool, but when all is said and done, I didn’t dig too deep into the site. However, it has a nice comparison graph that allows you to add and remove other Twitter users.

Rating: ★ ★

Twitalyzer: A subscription-model tool

Twitalyzer operates mainly on a subscription model, but gives away some basic features for free. I’m not in a position to pay $99/month to track my competition or get daily email alerts, so I can’t speak about its full range of offerings. I do feel comfortable saying it may not worth $99/month to spy on Cogsley Cogs’ Twitter statistics and your time would be better spent working on your own page. With a free account, I was able to log in and immediately see my relative percentile (only as ranked among other Twitalyzer users, though) and a map that informed me that most of my views come from New Jersey. It also told me what my Klout and PeerIndex ratings were. This seems like a tool better suited to analyzing your competition than to analyzing yourself.

Rating: ★ ★

TweetStats: Graph your stats!

Tweetstats remains true to its name, as it compiles a bar graph for quick viewing of your monthly stats. Easily see who you @replied to, whom you retweet and what time of day you tweet the most. A useful, basic tool that will offer a helpful overview for any Twitter campaign your nonprofit or business undertakes.

Rating: ★ ★ ★

Crowdbooster: Schedule and analyze

Of all the applications I used, Crowdbooster was my personal favorite. In addition to analyzing your influence and impressions, they also set themselves apart with useful features like the ability to schedule a tweet at the time where it will reach the most amount of followers. They provide actionable recommendations on influential users, offering the option to follow them back from inside their application. I found their charts clear and precise, and their analysis was directly applicable to my Twitter page.

Rating: ★ ★ ★ ★

Tweet Grader: Score your profile

Part of a suite of free online marketing tools powered by HubSpot, Tweet Grader is a straightforward tool that measures the power of your Twitter profile. Type in your Twitter handle and Tweet Grader generates a score out of 100 for your overall Twitter profile. You can also use it to find out the scores of other Twitter users and then compare those to your own. In calculating your score, Tweet Grader’s algorithm takes into account the following factors: number and power of followers, follower-to-following ratio, update frequency and most recent, as well as engagement. The site is also handy for seeing top lists, generated by Twitter Grader based on its scoring system. Use it to locate the “Twitter elite,” i.e. Top Users, Top Brands and even Top Women on Twitter.

Rating ★ ★ Continue reading

December 16, 2010

14 free tools to measure your social influence

Twitter-Poster
A screenshot of the TwitterPoster visual application. (Image by mil8)

Are your online efforts getting traction? Start your metrics engines!

Target audience: Nonprofits, brands, businesses, foundations, NGOs, cause & community organizations, Web publishers, educators, individuals. In this series:
Getting started with social media metrics
How to measure your nonprofit’s social media success
Guide to social media metrics (main page)

JD LasicaCongratulations, you’ve jumped into the social media waters, and it feels pretty nice. Now what?

Your social media plan — if you have one — should consist of goal-setting, implementation and measuring, among other things. That last part, metrics, is frequently overlooked, partly because the tools for measuring are still maturing and partly because there’s no clear agreement over what to measure. (For our suggestions, see How to measure your nonprofit’s social media success.)

Not all tools measure the same kinds of things, so you may find several of these useful for your efforts. In addition, some are useful for measuring your blog’s or website’s reach, while others assess your mojo on a particular social network. Our criteria? The tool must be useful, free (freemium versions are allowed) and we had to use it ourselves.

We’ve condensed the list below into a one-page printable handout: 10 Free Metrics Tools for Actionable Analytics.

Here, then, are 14 free tools to measure your organization’s impact in social media and on the Web. Please add your own favorites in the comments!

 

SEMRush: What does your site rank for?

1I’ll bet you a nickel you haven’t heard of SEMrush — and that you’ll find it valuable. Just plunk your blog or website url into the search field atop the page and SEMRush will show the keywords it ranks highest for. For example, I had no idea that my Socialbrite article 4 examples of corporate social responsibility done right is the No. 1 Google search result for “examples of corporate social responsibility” or that our article How to set up an SMS campaign system is the No. 2 Google search result for “sms campaign.” SEMRush will show you what you rank for, what your competitors rank for, what Google AdWords you might consider buying and the terms you should be focusing on in your blog posts.

woopra-mascot

Woopra: How are your visitors behaving?

2We like what we’ve seen of Woopra, a Web analytics tool that provides real-time data about how users are interacting with your site. While the visitor moves through your site, you can see where she came from, her approximate location, the actions she performs and where she goes off to next. Woopra has a freemium model: While the free version of Woopra is severely limited, you may soon want to move up to the Bronze ($4.95 per month) or Silver edition ($14.95 per month), which let you segment your visitors (say, referrals from Facebook, Twitter or StumbleUpon), print out customized reports and track trends over time. Like SEMRush, Woopra helps you get your own house in order before moving on to your outposts on the social Web.

Klout

Klout: Scoring across three networks

3Klout offers a daily summary of your organization’s or team members’ social media influence, with a ranking that factors in your reach and impact on Twitter (metrics such as retweets, follower counts, list memberships, unique mentions), Facebook and LinkedIn. Klout has an open API that’s integrated into many Twitter apps: More than 750 partners use Klout data, including Hootsuite, CoTweet and Attensity 360. For the end user, its analytics platform is rich and easy to use, even if the methodology used in spitting out a Klout Score is a bit opaque. See the full review of Klout.

Facebook-Insights

A detail from Socialbrite's Facebook Insights dashboard.

facebook-stats

Facebook Insights: Stats you can use

4Facebook beefed up its Insights service this year, to good effect. Now Facebook Insights resembles Google Analytics in many ways. As a Page admin, your dashboard gives you access to a trove of data: daily active users, monthly active users, daily new likes, daily interactions such as comments, geographic location of your visitors (broken down by country, city and language), external referrals, internal link traffic and more. When you have spikes of user engagement, Insights will show you caused them. It’ll show you what content most interests your readers, and it’ll let you and your team understand and analyze growth trends. One big limitation is that you can’t access a lot of the data older than a week.

bitly

Bit.ly: Are your promotions working?

5Our favorite url shortener, bit.ly, provides double duty by offering analytics and click data for every link shortened. Click data lets you see how effective your social media promotions are. Just log into your account to see click-through numbers. A new feature, bundles, lets you group similar links together. Both the free version of bit.ly and Bit.ly Pro handle our metrics needs without the need to upgrade to Enterprise ($995 per month).

TubeMogul: Who’s watching your videos?

6If you’re familiar with TubeMogul, you probably think of it simply as a way to upload your videos to multiple sites, saving you the hassle of uploading videos over and over. But TubeMogul has developed a rich set of metrics lately, letting you see stats on how many people have watched your videos across networks. Real-time analytics include views, viewed minutes, audience geography, embeds, referring sites and search terms and more, all via your dashboard. Cross-compare by category, content delivery network, advertising mix or video player. And it’s free.

YouTube Insight: What parts of your video are ‘hot’?

7YouTube Insight is a self-service analytics and reporting tool that enables anyone with a YouTube account to view detailed statistics about the audience for the videos that you upload to the site. Use the information to analyze your marketing efforts — both on and off YouTube — and determine how best to optimize your campaigns. Watch the video (natch) and see metrics around views and popularity, how people get to your site, the content clicked on, average pages per visit, which parts of your video are “hot” and “cold,” demographic information and community engagement. Continue reading

July 22, 2010

Klout: Measure your Twitter influence

klout-score

Guest post by Sarah Worsham
Sazbean

Klout is a measurement tool that gives an idea of your social web influence with Twitter. Their data is used by applications such as Co-Tweet, HootSuite and others.

Like Twitalyzer, Klout measures various aspects of Twitter usage and network, but focuses more on how influence and messages are spread via your network. Just because you have a lot of followers doesn’t mean that all of them are actually listening and engaging with you (and they probably aren’t). Klout gives you an idea of what your actual reach is and how engaged you are with your network, and vice versa.

When you first sign up with Klout, you’ll be asked to connect with your Twitter and Facebook accounts (not sure what they do with the Facebook information, but I’ve since disconnected that to see what the impact is). You’ll be given an initial score, but Klout takes a bit of time to chug through all your data to give you an actual score a bit later. It takes up to a few hours – they’ll email you.

I’m not sure if this process is really clear. I was a bit surprised to get an email later saying that my Klout score had been calculated; since it seemed like it already had. Another surprise is that your initial Klout score will probably be higher than your actual one, since they have to take some time to process all the data.  I think this is confusing: They need to make it really clear that the initial score is just that. Maybe even just show some of the results with a clear message.

Klout score

Klout takes all the data they’ve processes and gives you a Klout score, based on actual reach and engagement and influence of your followers and network. They also award you achievements – but what achievements are possible to get isn’t clear (seems like you’d like people to know what’s possible so they can strive toward them). See image at top. Continue reading