June 28, 2012

Vidyard: A complement to YouTube

Video hosting and analytics service offers special promotion

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, video producers.

Lauren MajorWe continually like to update our subscribers and clients with interesting new products andapps that grab our attention. One such product that may be useful to nonprofits is Vidyard, a relative newcomer in the end-to-end video hosting space. (See below for a discount for Sociabrite readers.)

With regard to video strategy, the first step is always to determine the overall goal of your video — fundraising, awareness, action or education, said Patrick Landy, Vidyard’s customer success manager. To achieve your goal, he generally likes to break it down into three key areas that you need to execute on:

  1. Content creation – finding stories to tell and the right format for conveying them (Socialbrite’s chief area of expertise)
  2. Deployment – compatibility across browsers and mobile devices, quality playback, speed, analytics
  3. Distribution  – paid search, SEO, organic search, etc.

Vidyard is an attractive option for helping companies and nonprofit organizations deliver on #2 and #3 by:

  • Using call to actions to increase conversions and drive the action your nonprofit is after
  • Providing YouTube integration to increase views and searchability
  • Offering analytics to track and measure the success of your video strategy.

Continue reading

June 8, 2012

Get prepared before designing a content strategy

Featured in PhotoShelter’s Photography Blog Handbook

Lauren MajorWe were thrilled to be profiled in PhotoShelter’s latest handbook as an expert on Blogging for Storytelling and Advocacy. PhotoShelter is the leader in portfolio websites and business tools for professional photographers.

This useful guide to blogging is a free download on their website.

A few takeaways related to the guide:

Get educated. If you are not comfortable with social media or blogging, take a class, hire a consultant, or read an online tutorial. You should understand what blogging can do for you before you even start designing a content strategy.

Don’t try to be everything to everyone. Determine exactly  who your audience is and the best way to reach them (where they hang out online). If you try to do too much, you may end up with much less traction.

Build a robust RSS feed of the blogs you admire, your competition, and your prospects and clients. This will not only help you keep up with news and trends, it can also be a great resource for blog topics.