Image by Milica Sekulic
The focus is on small actions that are perfect for thumb-friendly mobile devices
Target audience: Nonprofits, foundations, NGOs, social enterprises, cause organizations, brands, businesses, mobile app developers, Web publishers, educators, journalists, general public.
Last month Facebook announced the release of more than 60 new Timeline apps that allow Facebook users to automatically share application actions on their Timeline. You may have first became aware of Timeline apps when all your friends were telling you what songs they were listening to on Spotify.
How do Timeline apps work?
Once you authorize an app, which only needs to be done once, a live connection is established with your Timeline. This means that as soon as you take an action with an app, like finishing a run with the RunKeeper app, the app automatically posts that action on your Timeline, as shown below.
What is frictionless sharing?
Frictionless sharing is Facebook’s new model for more digestible social sharing, both psychologically and technologically. In other words, Facebook has redefined sharing.
There are two components to frictionless sharing:
- Gestures that make sense – Facebook is now allowing app developers to use gestures other than “like” for news feed stories. In the example above, it says that I just “completed” a run with RunKeeper. (By the way, I can run further than .27 miles.) “Completed” works better because although I definitely completed the run, I may have not “liked” it.
- Permission hurdles removed – Timeline apps ask permission only once to access and share a user’s data. As shown below in the RunKeeper app, it’s easier for me to understand what the app needs to work. The app authorization also lists activities that will appear and allows me to choose who can see my activities.