July 31, 2013

What does mobile mean for your organization?

class-of-2012
Photo by Dave Lawler on Flickr

Consider how to connect with constituents on their terms

Guest post by Lori Halley
Wild Apricot

lori halleyAre all of the posts and articles about “going mobile” and having a mobile strategy making you manic? While we’ve all come to terms with the fact that we live in a mobile world, what does it really mean for small nonprofits and membership organizations?

What exactly does “mobile” mean today? In a great presentation, Mobile Is the Needle, Social Is the Thread, Kristen Purcell, Pew Internet Project’s associate director of research, suggests:

Mobile …

  • Moves information with us
  • Makes information accessible anytime and anywhere
  • Puts information at our fingertips
  • Magnifies the demand for timely information
  • Makes information location-sensitive
  • Continue reading

June 11, 2013

The impact of mobile on peer-to-peer fundraising

mobiletools

Why mobile matters for nonprofit fundraising

Guest post by Claire Kerr
Director of Digital Philanthropy, Artez Interactive

ClaireKerrIf you’re one of the 84% of people worldwide who claim they “couldn’t go a day” without a mobile phone in hand, you are clearly not alone! We’ve never been more passionate users of mobile devices than we are right now.

At my company, Artez Interactive, we clearly can see the rising importance of smartphones and tablets by looking at the traffic to fundraising and donation pages on our North American platform. Of the millions of unique visitors to our system every month, over 15% are visiting on mobile devices. Continue reading

March 26, 2013

Get your organization on board with mobile

firefox-app-on-android-device
Photo by Johan Larsson (Creative Commons)

A Mobile 101 with tips on integrating mobile technology into your nonprofit or library

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, librarians, mobile operators, educators, journalists, general public.

Guest post by Kevin Lo
TechSoup Global

kevinloWith an expanding range of new devices available, the landscape of mobile computing can be confusing. Smartphones now offer us new, powerful ways to connect with and engage with our communities.

Here’s a look at the new breed of smartphones and what to consider when using them at your nonprofit or library. Continue reading

February 8, 2012

What Facebook Timeline apps are really all about


Image by Milica Sekulic

The focus is on small actions that are perfect for thumb-friendly mobile devices

Target audience: Nonprofits, foundations, NGOs, social enterprises, cause organizations, brands, businesses, mobile app developers, Web publishers, educators, journalists, general public.

John HaydonLast month Facebook announced the release of more than 60 new Timeline apps that allow Facebook users to automatically share application actions on their Timeline. You may have first became aware of Timeline apps when all your friends were telling you what songs they were listening to on Spotify.

How do Timeline apps work?

Once you authorize an app, which only needs to be done once, a live connection is established with your Timeline. This means that as soon as you take an action with an app, like finishing a run with the RunKeeper app, the app automatically posts that action on your Timeline, as shown below.

What is frictionless sharing?

Frictionless sharing is Facebook’s new model for more digestible social sharing, both psychologically and technologically. In other words, Facebook has redefined sharing.

There are two components to frictionless sharing:

  1. Gestures that make sense – Facebook is now allowing app developers to use gestures other than “like” for news feed stories. In the example above, it says that I just “completed” a run with RunKeeper. (By the way, I can run further than .27 miles.) “Completed” works better because although I definitely completed the run, I may have not “liked” it.
  2. Permission hurdles removed – Timeline apps ask permission only once to access and share a user’s data. As shown below in the RunKeeper app, it’s easier for me to understand what the app needs to work. The app authorization also lists activities that will appear and allows me to choose who can see my activities.

Continue reading