August 26, 2013

11 nonprofit Pinterest board ideas you can steal

Check out how AARP, NWF & Oceana are using Pinterest

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, digital marketers, educators, Web publishers, Pinterest users.

Guest post by Annie Lynsen
SmallAct

AnnieLynsenEarlier this year, I wrote about 13 nonprofit Pinterest board ideas. If you have a Pinterest account for your organization, you’ll find some inspiration below. If you don’t have a Pinterest account, take a look at how these nonprofits are leveraging this powerful visual medium.

Here are 11 more!

Photos and brief stories of heroes to your cause

AARP-Pinterest

1AARP does a great job of this, showcasing celebrities over 50 and other influential people. Who in your movement has made a difference over the years? This is a great place to show them off and briefly tell their stories. Continue reading

April 29, 2013

10 ways to optimize your website for Pinterest

pinterest

Attract more visitors, encourage sharing through Pinterest

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketers, Pinterest users.

John HaydonBy now you’ve heard about Pinterest, the social site that allows people to share images and videos, follow boards and people, and re-pin stuff they find interesting.

But have you optimized your website for Pinterest? Continue reading

October 29, 2012

3 steps to add your nonprofit’s url to Pinterest

Verify your site to add credibility & authority

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, Web publishers — anyone with a Pinterest account and a website.

JD LasicaYou may have missed the announcement Thursday that Pinterest is now giving website operators a way to verify your website on your Pinterest profile page. If you manage your nonprofit’s Pinterest account and want to associate it with your nonprofit’s website, follow the steps below.

The idea is that by attaching your online identity to your Pinterest account, it bring a little more authority and credibility to your pages on there. It’s a good idea to go ahead and do that, since the pinboard-style image sharing website is now the third most popular social networking site, behind only Facebook and Twitter. (We’re at http://pinterest.com/socialbrite, come say hi and show off your own boards.)

3 steps to verify, but you need access to your site

1To begin, log in to your Pinterest account and select Settings in the dropdown under your icon at the top right. Scroll down and click the Verify Website button next to your site’s url. Note that Pinterest only supports verification for top-level domains, like www.yournonprofit.org (or .com, .biz, .net, etc.). Continue reading

June 27, 2012

5 tools to help you master Pinterest

A look at Repinly, PinMe, Pinpuff, PinReach & Pinerly

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, Pinterest users.

Guest post by Beth Kanter
bethkanter.org

Back in January, I wrote a post about Pinterest as a curation tool to organize and share visual content I’ve collected in a visually pleasing visual way. As the platform has evolved over the past few months, I’ve been facilitating a few introductory workshops and briefings about Pinterest for nonprofits with a goal of explaining it, what it does, benefits, and examples of how nonprofits and others are using it.

Repinly analyzes Pinterest users and content. Checking out top pinners is a good way to learn best practices.

Chris Sietsama has a great piece, Abandonment Issues: What To Do With Content Archipelagos, in which he asks you to take a bird’s eye view of your content and figure out if there is a content area that is “standing alone” and not integrated into your overall strategy. If you’re just starting to think about adding Pinterest to your content strategy or if you jumped in before you had a strategy, you can do this type of questioning on the front end, perhaps coming up with a small experiment that supports an overall goal and a measurement strategy.

You might also want to spend some time doing a little research and browse some of the Pinterest stat sites. This will help you get a sense of the users and whether or not Pinterest is a good fit for your content.

Here are five that I came across:

Repinly: Evaluate the top Pinterst users & boards

1Repinly is a site that analyzes Pinterest users and content. You can discover the most popular categories for pins and boards, how users spend their time, and most followed users. Checking out top pinners is a good way to learn best practices.

PinMe: Have you been pinned by others?

2You will also want to take a look at what and how other nonprofits are using Pinterest. There are several Pinterest boards that showcase nonprofit users like these: Nonprofit Organizations, Nonprofit Pinterest Ideas, and Nonprofits on Pinterest. For more ideas, see this list of 50 nonprofits on Pinterest. It also might be worth doing a little research on PinMe and see if any your existing content has already been pinned by other users. I was surprised to find so much of my blog content pinned by others.

Continue reading