January 21, 2014

29 essential tools for social media marketers

Infographic on how to make your marketing more productive

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public.

John HaydonIan Cleary of RazorSocial recently published an infographic highlighting the daily tasks of a social media marketer. But what’s really useful about this infographic isn’t a rundown of daily tasks. It’s the 29 tools.

Some of these tools you may already know about, but here’s a quick rundown of the highlights: Continue reading

November 14, 2012

How to automate Facebook content curation with PostPlanner

John HaydonPostPlanner, the tool for managing content on Facebook, has powerful features that allow you to automate content curation. The service allows you to schedule posts for the different pages that you manage and optimizes content specifically for Facebook.

Nonprofits use their Facebook pages to engage potential donors and raise awareness, but organizations are often too consumed with daily activities to keep their Facebook pages updated on a regular basis. Continue reading

June 5, 2012

What time of day should you post to your Facebook page?

PostPlanner provides key analytics to identify your sweet spot

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, social marketers, anyone with a Facebook page.

John HaydonI’ve been recommending PostPlanner to many of my clients (and friends) for months now. If you don’t know what PostPlanner is, it’s a way to schedule, manage and measure updates on your Facebook Page (here’s a video tutorial).

They recently added a feature that allows you to quickly see what time of day is best for you to update your page.

Now Facebook Insights does allow you to download a CSV file and figure this out manually, but it takes a while to prepare the data for analysis (date posted and time posted live in the same cell – yuk).

How to view the best posting time in PostPlanner

With PostPlanner, all you have to do is rank your updates by likes, comments and/or clicks to see what time of day seems to be most prevalent.

The following two screenshots show what seems to work best in terms of time of day: Continue reading

February 10, 2012

PostPlanner: Publishing to Facebook made easy

Target audience: Facebook Page administrators, nonprofits, foundations, NGOs, cause organizations, Web publishers, educators, journalists, general public.

John HaydonWhat is a good onlilne tool to automate posting to Facebook? There are a few solutions out there, like HootSuite or Seesmic, but the best one I’ve come across is PostPlanner.

PostPlanner is a Facebook Page content management tool that allows you to schedule posts to the different Pages that you manage. It optimizes content specifically for Facebook in a few ways:

  • Post photos and videos to your Facebook’s photo albums (wall) as if you posted directly to Facebook.
  • Post long URLs.
  • Edit titles and excerpts of posted articles.
  • White-label the app with your own icon and link it back to your website or Facebook Page.

In this video above I discuss why HootSuite and Seesmic may not be the best options for posting to your Facebook Page — by the way, I love these tools for Twitter! — compared to PostPlanner.

Note that PostPlanner is a paid service: Try it out for free for 30 days, then pricing starts at $4.95 per month.