PostPlanner, the tool for managing content on Facebook, has powerful features that allow you to automate content curation. The service allows you to schedule posts for the different pages that you manage and optimizes content specifically for Facebook.
Nonprofits use their Facebook pages to engage potential donors and raise awareness, but organizations are often too consumed with daily activities to keep their Facebook pages updated on a regular basis. Continue reading
Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, social marketers, anyone with a Facebook page.
I’ve been recommending PostPlanner to many of my clients (and friends) for months now. If you don’t know what PostPlanner is, it’s a way to schedule, manage and measure updates on your Facebook Page (here’s a video tutorial).
They recently added a feature that allows you to quickly see what time of day is best for you to update your page.
Now Facebook Insights does allow you to download a CSV file and figure this out manually, but it takes a while to prepare the data for analysis (date posted and time posted live in the same cell – yuk).
With PostPlanner, all you have to do is rank your updates by likes, comments and/or clicks to see what time of day seems to be most prevalent.
The following two screenshots show what seems to work best in terms of time of day: Continue reading
Target audience: Facebook Page administrators, nonprofits, foundations, NGOs, cause organizations, Web publishers, educators, journalists, general public.
What is a good onlilne tool to automate posting to Facebook? There are a few solutions out there, like HootSuite or Seesmic, but the best one I’ve come across is PostPlanner.
PostPlanner is a Facebook Page content management tool that allows you to schedule posts to the different Pages that you manage. It optimizes content specifically for Facebook in a few ways:
In this video above I discuss why HootSuite and Seesmic may not be the best options for posting to your Facebook Page — by the way, I love these tools for Twitter! — compared to PostPlanner.
Note that PostPlanner is a paid service: Try it out for free for 30 days, then pricing starts at $4.95 per month.
