January 2, 2013

Calendar of 2013 nonprofit & social change conferences


The graphic recording created during Socialbrite’s “You Need a Strategy” session at the 2012 Nonprofit Technology Conference.

SuperGuide to events for nonprofits & social good organizations

JD LasicaHere’s our roundup of conferences in the nonprofit and social change sectors coming up in 2013. This has become an annual tradition here at Socialbrite, and we hope you’ll bookmark this page and return to it throughout the year — we’ll be updating it throughout 2013 as more conference details firm up.

We’ll be reporting on many of these events and invite you to share your coverage or observations on Socialbrite, or let us know and we’ll tweet it or Facebook it. Throughout the year we’ll publish monthly calendars on the first of the month. Continue reading

November 1, 2012

3 analytics tools to gauge your social audience


Image by kgtoh on BigStockPhoto.com

Listen, implement & measure to keep up with your users’ needs

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, metrics specialists, educators.

Guest post by Ritu Sharma
Social Media for Nonprofits

Like many of the nonprofits Social Media for Nonprofits works with, we were excited by the recent release of Beth’s new book, Measuring the Networked Nonprofit: Using Data to Change the World.

In line with the book’s focus on turning data into knowledge through powerful, insightful measurement and analytics of social media efforts, we wanted to share three simple tips and resources that nonprofits can put to work.

All of these platforms have been profiled at our recent Social Media for Nonprofits conferences, which is about to produce its final U..S program of the year in Seattle on Monday, before we head to New Delhi in December, and then back to New York City, Silicon Valley, Vancouver, plus most other major U.S. markets in 2013.

And now, for those tips and tools: Continue reading

October 19, 2012

3 top tips for nonprofits’ online fundraising

A few small changes that get more from online efforts

Guest Blog by Ritu Sharma
Social Media for Nonprofits

Of the $317 billion donated to nonprofits by individuals, currently about 15% is transacted online, but it’s growing at a whopping 35-55% a year. With Facebook now boasting over 1 billion active users and the “value” of a Like now said to be $217 per year for a nonprofit, social media is clearly playing an increasingly important role in helping causes secure the support they need to maximize impact.

We all wish we could raise more money online, but there are a select few tried and true ways for making that happen without investing tons of time or money, both of which are in short supply at just about every nonprofit. Continue reading

October 2, 2012

3 simple, practical social media tips for nonprofits

Tried & true techniques — plus a conference discount code

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises.

Guest post by Ritu Sharma
Social Media for Nonprofits

As Social Media for Nonprofits, the country’s only conference series devoted to social media for social good, plans its Oct. 5 return to the nation’s capital, we thought it would be helpful to share three of the simplest, most practical tips some of our 100+ presenters (including Socialbrite’s JD Lasica and John Haydon) have shared with the 3,500+ nonprofits we’ve educated and empowered to date.

Optimal times for email and social media posts

1With email, the guiding rule is that you don’t want to be unread message number 38 of 62 when someone gets back to work from the weekend, so the best time to blast your list is mid-morning or mid-afternoon Tuesday, Wednesday or Thursday.  On the other hand, with social media, your Facebook posts and tweets should be timed to catch people in their downtime. 8:45am when they’re on their way into work, 12:30pm when they’re checking their iPhone eating a burrito, 5:30pm on the bus ride home, and according to research, the single best time to post during the week is 9:30-11pm, after the kids go to sleep.  Of course you should experiment with your own unique base and see what works, plus bear in mind what time zone(s) they’re in and try out on weekends. Continue reading

June 22, 2012

Social media for nonprofits conference series expands


A breakout session at Social Media for Nonprofits in San Francisco last year. (Photo by JD Lasica)

Second series of global conferences coming to 11 cities this year

Guest post by Ritu Sharma
Executive Director, Social Media for Nonprofits

Facebook now boasts over 901 million active members, making it equivalent to the world’s third largest country. But how exactly can nonprofits use it and other platforms to raise money, grow their base of supporters, change policy, and recruit volunteers and board members?

After answering this question at eight of nine sold-out conferences and earning a 92% approval rating from over 2,500 nonprofit representatives in our first conference series, we realized that there are a lot more community leaders out there still wrestling with this question, and we’re here to help.

To meet this huge need, we’re doubling our audience and impact, with plans to tour 12 cities across three countries in our second series, enabling us to reach over 5,000 nonprofits in person. See below for dates or visit http://SM4NP.org.

We’ll continue to maintain our strong focus on sharing practical, actionable insights rather than vague concepts and theory, and do our best to keep the conferences accessible: Tickets cost just $95 – $175 and include access to the full-day programs, plus breakfast and lunch.

Check out our new website featuring a video of Guy Kawasaki’s SF keynote, or follow us on Facebook or Twitter to stay tuned. Here’s our schedule of upcoming events:

Toronto – June 26 (Tuesday). Save $20 with this discount code: SM4NP.

Silicon Valley, CA – July 26

Los Angeles – Aug. 14

Boston – Aug. 28

San Francisco – Sept. TBA

Chicago – Sept. 19

Washington, D.C. – Oct. TBA Continue reading