November 27, 2012

Last call for your nonprofit to join #GivingTuesday

Leverage the power of #GivingTuesday to raise awareness & funds

John HaydonToday charities, families, businesses and folks like you will come together to help create #GivingTuesday. This creates an opportunity to join a massive trending conversation on social media that will surely create more awareness for your cause.

How can your nonprofit join #GivingTuesday? After you become a #GivingTuesday partner, create a Partner Page to be featured on the GivingTuesday website.

Then use your existing social channels to tell your people about #GivingTuesday: Continue reading

October 31, 2012

Why can’t I raise any money with social media?

Help your donors climb the ladder of engagement

First of two parts. Next:
Tips & tools for effective online fundraising

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, cause advocates, fundraising professionals.

John HaydonWhy does it seem that raising money with social media is almost impossible?

We all know that retweets can travel faster than an earthquake and Facebook is basically word of mouth on steroids.

But why do so many social media fundraisers fall flat?

The answer lies in understanding exactly how people use social media, and why these tools even exist in the first place.

Four ways you use social media

If you think about your own behavior, you’ll realize that you use social media in at least four different ways:

  • Connect