July 24, 2012

4 tools to make your social media life easier

Image by Sean MacEntee

Facebook scheduling, Twitter Lists, HootSuite & more

Guest post by Carrie Romanazzi Chwierut

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, Facebook users.

Every day there are new online tools being touted as the newest, greatest thing sure to make your social media life easy. To help, I’ve summarized a few that make my social media life easier – and hopefully yours, too!

Facebook scheduling: Pick your time to shine

1If you use Facebook as your primary social media outlet, then you should take advantage of the scheduling feature Facebook recently introduced. It’s very simple to use. Enter your post, then click on the little clock icon. Select the day and time you’d like your text to post and hit schedule. So far, this is one of my favorite tools – I’ve used it quite a bit and have not run into any issues with it working properly.

Tip: The scheduling feature only works on pages, not personal profiles, and does not work with sharing someone else’s post. I hope this is something Facebook will implement in the near future.

Twitter lists: Focus on those who matter

2When you click to view a Twitter list, you’ll see a stream of tweets from only the users included in that group. The nice thing is that you don’t have to be following a Twitter user to add them to your list. This is a great way to cut through the hundreds of tweets in your stream and narrow it down to just those you really want to see. Continue reading

July 9, 2010

Twitter tip: Choose whom you follow strategically

How to overcome the concern that social media is a time suck

Beth KanterFor the past few years whenever I doing a training or talk about nonprofits and social media and more recently when we’ve presented about the book, The Networked Nonprofit, someone always raises this concern: “Social media is a time suck.”

Networked nonprofits are not only experts in using social media, but they know how to streamline their workflow often based on an understanding of applying network theory to their practice. 

It isn’t about following thousands and thousands of friends on Twitter. We don’t have the time or brain cells for that. It’s about finding people who are connected to different social circles and following them. Of course you have to be interested in what information or conversations they are sharing on Twitter. Identifying these people — what writer Vladis Krebs calls “nodes” — is at the core of social network analysis.

What if  you have been following people without thinking and now have an overloaded Twitter stream? Here are some tips to help you tame the Twitter lion.

What is most important to find and cultivate the connectors and weavers in communities or topics of interest. There are some free tools that can help you visualize your Twitter network or do quasi social network analysis on Twitter.  

Twitter tools to measure your influence

Here are a few tools that I’ve used:

• Use Friend or Follow to download a spreadsheet of followers. Sort the information to find people you should get to know. This works best if you have small network.

Mr. Tweet finds people in your network you should follow — use this after you have built up your following list.

Twitalyzer is a terrific analytics tool that gives you some good benchmarking metrics for Twitter. Run the impact report to help you identify influencers.

Mailana can help you identify people who have a strong affinity with your cause or organization. Continue reading

November 6, 2009

Why Twitter Lists are huge for your nonprofit

John HaydonTwitter Lists are guaranteed to be the next huge (and I mean huge!) game changer for Twitter.

When Twitter lists first came out, I thought: “OK, so users can now make lists of other users based on any criteria.” For example, a list of companies that are hiring, a list of Onion editorial staff or a list of food trucks in Los Angeles. Big deal, right?

Yes, a very big deal.

How Lists will completely change how we use Twitter

  • Users can follow a list without having to follow all the users on that list.
  • Third party applications will use lists in fun and interesting ways.
  • Sites likeListorious will feature a variety of content based on Lists.
  • Twitter Lists will give users additional ways to create value for their followers.
  • Lists will add an additional social proof element to all Twitter users.
  • Lists will change how we follow streams.

This short video covers how to use Lists and why

The short instructional video at top covers how to use Lists and why. Continue reading

October 30, 2009

8 Twitter Lists nonprofits should create

Amy Sample WardToday Lauren Cochrane has a great post with ideas for lists that organizations could create with Twitter’s new List function. Lists just rolled out to all of Twitter today! You can read more about Lists on the Twitter Blog here.

Lauren outlines 7 Lists that organizations may find useful, including:

  • Your organization’s chapters and campaigns.
  • Related international organizations and campaigns.
  • Organizations that are somewhat related to your organisation.
  • Celebrities, politicians and others with a high profile.
  • Media.
  • Volunteers.
  • Retweeters and people who have contacted you.

Continue reading