Young people can be an incredible source of volunteers for nonprofits – they tend to have much more spare time than adults and often see volunteering as a good way to gain work and life experience to add to their resumé. But attracting young people can be difficult.
DoSomething.org released an index toward the end of last year in which they interviewed young people discussing their attitudes toward volunteering. With their suggestions in mind, here are some steps toward attracting young people to your nonprofit. Continue reading →
Guest post by Glenn Vander Laan
Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, educators, activists, general public.
The idea for Crowdshout hit my business partners and me back in November 2011, a few months following the Arab Spring and during the Occupy Wall Street protests. We realized that despite all of the tools and technology out there to support advocacy, something was missing. The advent of social media and the smartphone was helping to change the world right in front of us, but it was clear to us that all of the puzzle pieces were yet to fall into place to fully enable and empower groups of people.
Social media is providing real-time visibility to the social, political and consumer issues that affect us as individuals and as a society. The rapid dissemination of information has changed the game for governments and corporations in both positive and negative ways.
While social media has been embraced as a large part of an overall communication strategy, it can also be used as a powerful weapon by people in reaction to unpopular plans and policies. Institutions must now consider how to react to public opinion — from a Change.org petition, Facebook campaign or a viral video on YouTube. In addition to this, the portability and capability provided by smartphones to access social media have allowed groups of individuals to communicate and organize very quickly and effectively in support of causes. Continue reading →
The giving season is upon us and it’s the time of year when many around the country are thinking about the greater social good and gearing up to make their charitable donations. With crowdfunding platforms and the opportunity to donate online through social media outlets, the act of giving to charities and discovering new causes has never been easier. But it’s not always easy to determine where those dollars can do the most good, or to truly know if those donations are having a real impact.
The Social Impact Exchange, a national membership association dedicated to building a capital marketplace to help scale high-impact social solutions, hopes to change that with the launch of the Social Impact 100 (S&I 100). The S&I 100 is the first-ever broad index of U.S. nonprofits working in the issue areas of education, youth, poverty and health that have evidence of results and are growing to serve more people in need. Continue reading →
Leverage the power of #GivingTuesday to raise awareness & funds
Today charities, families, businesses and folks like you will come together to help create #GivingTuesday. This creates an opportunity to join a massive trending conversation on social media that will surely create more awareness for your cause.
This year I’m going to take a vertical rather than horizontal approach, and identify several important types of tools you’ll want to consider when raising money online – either through your website or on a social network.
Shareable visual content, like the photo at top, relates to several important facets of social media fundraising: Is it easy to share on social networks? Does it link back to a page with a donation form or other action? Can you track who likes the content in your content relationship management system, if you have one? Continue reading →
How Twylah can help you get more juice out of your tweets
Twylah is a way to organize your tweets on a single webpage that’s SEO-friendly and search engine optimized, essentially giving your tweets greater exposure and a significantly longer life. Continue reading →