One way to acquire Facebook fans for your nonprofit is to use Facebook ads to promote your Page. But not traditional Facebook ads – Sponsored “Like Story” ads. Facebook Sponsored “Like Story” ads are different from traditional Facebook ads in four ways: Like Story ads can be targeted to friends of current fans. This will […]
Archives for July 2011
G-Team: Groupon’s program to support causes
How the power of collective buying is helping local cause campaigns around the country Guest post by Patty Huber G-Team Manager, Groupon By now you’ve likely heard of Groupon, which allows consumers to get local deals on the best things to do, eat, see and buy in their own cities. But do you know […]
Tips for making your Web content personal
Create blog posts that speak to an individual, not an audience Regardless of how many people visit your website, there’s one person you need to be paying attention to: The person reading your blog post or Facebook update right now. I know what you’re thinking. “We get thousands of visits per day on our […]
6 great productivity tools for social media pros
Plaxo lets you make and send your own greeting cards. Plaxo, Boomerang for Gmail, Tungle.me, Toggl & more Target audience: Marketers, strategists, nonprofits, NGOs, foundations, cause organizations, companies, brands, start-ups, bloggers, Web publishers, individuals. Updated on July 25, 2011. Today we have so many more tools at our disposal that we’re spoiled for choice. Here […]
How GLIDE fights for social justice
One of San Francisco’s largest social services agencies is living its core values — and growing its impact Guest post by Stacy Coleman Vivanista Located in the Tenderloin, one of San Francisco’s harshest urban environments, GLIDE is an oasis that has served poor, homeless and disenfranchised individuals, families and children for more than 45 […]