May 16, 2012

How to promote your Facebook page with Facebook ads

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Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, Web publishers.

John HaydonFacebook ads are an incredibly powerful tool to promote your Facebook Page or your Facebook Page updates, whether you’re a nonprofit, social enterprise or business.

But only if you use Facebook advertising as part of an overall strategy to:

  • Grow your Facebook Page fan base
  • Increase engagement with your current fans
  • Expand engagement to friends of your fans
  • Promote a specific campaign like a fundraising or advocacy campaign

And it doesn’t have to cost much at all.

This video will show you how to:

    • Get started with Facebook’s ad tool
    • Decide whether to promote your page or a post
    • Configure how your ad will appear

  • Target fans and non-fans, and why
  • Select a date range to run your ad
  • Create a budget cap for your campaign

Here it is, 9 minutes long. Take a look when you have a bit of time:

John Haydon delivers social web strategy solutions for “the quick, the smart, and the slightly manic.” Curious? Then connect up: Contact John by email, see his profile page, visit the John Haydon blog, follow him on Twitter and Google Plus or leave a comment.

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