February 12, 2019

5 ways to create a living nonprofit brand

by Caroline Avakian

When we think of nonprofit branding, what generally comes to mind for nonprofit professionals is a process, often conducted by an outside agency to work on improving an organization’s brand. Many of the products that can come out of that creative process are a new logo, a competitive analysis, branding/style guide, a new website, all assets that can really generate … Continue reading

Category: Best practices
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January 23, 2019

Want Action? Tell Positive Visual Stories

by Guest

Some methods of storytelling are more fruitful than others. And non-profits rely heavily on being able to tell their story really well.   For instance, studies into online donor activity reveal that video is currently the hot ticket to accessing hearts and minds: with a 64% higher response rate to ‘Calls To Action’ after watching, as opposed to other formats. … Continue reading

March 15, 2018

This One Simple Habit Will Make You More Productive

by John Haydon

  You have big goals you’d like to achieve. But many of these goals have been on your list for the past few years. If you’re so smart, why can’t you accomplish your goals? You’re smart, passionate and hard-working. But some days, you realize you did nothing towards your important goals. What does it really take to achieve your goals? … Continue reading

Category: Best practices, Uncategorized
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March 17, 2017

How to Handle Haters on Social Media Without Getting Flustered

by John Haydon

Haters Back Off is one of my favorite recent Netflix shows. YouTube star Maranda Sings essentially plays herself – a terribly flawed individual hell-bent on fame and fortune, no matter what cost, in the age of YouTube. Two thumbs up.   On her way to becoming famous, Miranda has to deal with haters – online, in her family, and in her … Continue reading

Category: Best practices, Nonprofits, Twitter
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June 6, 2016

When Your Biggest Enemy is Being Perfect

by John Haydon

You spent five hours on that blog post to get it perfect, and you still haven’t published it. You can’t find that perfect image for Instagram, so you don’t post anything. And forget about video – you’ll never get that perfect so don’t even try. Done is better than Perfect Perfect slows everything down. Perfect can never be agreed upon. … Continue reading

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May 16, 2016

Using Virtual Reality for Social Change Work

by Caroline Avakian

By Caroline Avakian Virtual reality is a newer medium that has the potential to revolutionize the way many global development and human rights organizations communicate their work. It also presents an opportunity to virtually bring supporters, donors, and all others curious about the work being done on the ground, right to the communities and people they would otherwise not have … Continue reading