September 8, 2014

3 ways to sharpen your PR measurement skills

by Shonali Burke

Focus on what you should be measuring so you can streamline your PR measurement tracking Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises When it comes to the latest in PR measurement, the mere thought of it may make you feel like it’s impossible to “keep up.” Before you overwhelm yourself, take a deep breath and focus on growing your … Continue reading

September 2, 2014

7 tips for your nonprofit communications plan

by John Haydon

Photo by J.D. Lasica How to maximize and follow through on your communications goals Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses. If you’re like most nonprofit communicators, you have a list of specific quarterly or yearly goals. No doubt they include growing your e-mail list, acquiring new donors and increasing engagement on your Facebook updates. But whatever … Continue reading

July 28, 2014

3 powerful email marketing examples from the pros

by John Haydon

Tell stories of impact, use humor & cultivate relationships for more powerful email marketing Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public. Are you looking to breathe new life into your nonprofit’s e-mail marketing? If so, you will love these tips three from my peers: This work is licensed under a Creative Commons Attribution 3.0 … Continue reading

July 10, 2014

8 ways to make social media matter

by Guest

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public. Post by Nancy Schwartz Nonprofit Marketing Problem Solver & Coach at Getting Attention.org Pressure. You feel it. I feel it. Every nonprofit communicator and fundraiser out there feels it. Social media pressure, that is. Whether the source of this anxiety (Am I keeping up? Do I have a … Continue reading

July 1, 2014

7 Facebook hacks to make your website more shareable

by John Haydon

Tips to make Facebook work harder for your website Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public. How you reach people is not limited to your Facebook Page. You reach people with your e-mails, your YouTube videos, mentions in the local newspaper. And you reach people with your website content. In the same way that … Continue reading

June 23, 2014

5 tips to start your nonprofit thought leadership plan

by Caroline Avakian

Thought leadership can be one of the most effective communications strategies for nonprofits Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, social strategists. Every so often, change makers and nonprofit leaders are unsure about how to activate the most powerful resource they have — their intellectual capital. Organizations can be treasure troves of big ideas just waiting to be … Continue reading