April 30, 2019

4 fundraising email blunders you should avoid

by John Haydon

For most nonprofits, the best ways to raise money online is with a fundraising email strategy (email revenue grew by 25% in 2015). Yes, your donation page is absolutely important in terms of converting donors, but email is the most effective way to send qualified prospects to your donation page. Email subscribers, by definition, have given you permission to tell them about your cause. … Continue reading

Category: Best practices, Fundraising
January 23, 2019

Want action? Tell positive visual stories

by Guest

By Laura Mahler Gaia Visual Some methods of storytelling are more fruitful than others. And non-profits rely heavily on being able to tell their story really well. For instance, studies into online donor activity reveal that video is currently the hot ticket to accessing hearts and minds: with a 64% higher response rate to ‘Calls To Action’ after watching, as … Continue reading

Category: Best practices, Storytelling
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March 15, 2018

This one simple habit will make you more productive

by John Haydon

You have big goals you’d like to achieve. But many of these goals have been on your list for the past few years. If you’re so smart, why can’t you accomplish your goals? You’re smart, passionate and hard-working. But some days, you realize you did nothing towards your important goals. What does it really take to achieve your goals? If … Continue reading

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March 17, 2017

How to Handle Haters on Social Media Without Getting Flustered

by John Haydon

Haters Back Off is one of my favorite recent Netflix shows. YouTube star Maranda Sings essentially plays herself – a terribly flawed individual hell-bent on fame and fortune, no matter what cost, in the age of YouTube. Two thumbs up.   On her way to becoming famous, Miranda has to deal with haters – online, in her family, and in her … Continue reading

Category: Best practices, Nonprofits, Twitter
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June 6, 2016

When Your Biggest Enemy is Being Perfect

by John Haydon

You spent five hours on that blog post to get it perfect, and you still haven’t published it. You can’t find that perfect image for Instagram, so you don’t post anything. And forget about video – you’ll never get that perfect so don’t even try. Done is better than Perfect Perfect slows everything down. Perfect can never be agreed upon. … Continue reading

Category: Best practices
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