Wondering whether to embed your video directly through Facebook or to link it over from YouTube? Studies show that Facebook videos garner more engagement. Read on for the full scoop. Continue reading
What’s a messaging calendar, a planning calendar and a content calendar? We explain the difference and why it’s important to your nonprofit’s success. Continue reading
Here’s how to build your nonprofit’s email list to increase your open and click-though rates. Email is the best way to raise funds online, so here are nine ways to build your list. Continue reading
Google Hangout is an easy way to hold video conferences with multiple individuals or groups of people. Have your employees, constituents and volunteers get together through an online chat, where distance is not an obstacle. Continue reading
In this post, we’ll drill down into your website’s landing pages to find ways to improve one of your organization’s most important ways of reaching the public. A landing page is a page on your website where you want visitors to complete a specific transaction, such as donating money or joining an email list. These are some of the most important pages on your site. As author and social marketer Seth Godin put it: “Landing pages are the new direct marketing, and everyone with a website is a direct marketer.” Continue reading
Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, Web publishers, general public. If you’re creating a new website, or redesigning your current website, you absolutely must start with clear objectives. This way, you’ll save time deciding which website platform best suits your needs. You’ll also and have a clear framework for your design. What are clear objectives? A … Continue reading
