April 3, 2012

Charity Blossom: Another step forward for social giving

by Guest

You may have read my post here a few months ago about social fundraising, and I wanted to share a new start-up in this category that has a unique twist.

Founded by Wayne Yamamoto and Jason Culverhouse, both of whom have several successful start-ups to their credit, Charity Blossom has listed close to a million nonprofits on their website. The list of charities runs the gamut from huge multi-national organizations like the Red Cross to tiny, very local charities like my favorite, Town Cats, which may not have the bandwidth to set up fundraising pages on their own. Continue reading

March 5, 2012

Do giving contests work? Yes, say Razoo & Case Foundation

by Shonali Burke

There’s an interesting white paper just out, issued jointly by the Case Foundation and Razoo Foundation, and authored by Geoff Livingston (disclosure: he’s a friend), titled How Giving Contests can Strengthen Nonprofits and Communities.

It examines whether “giving days” – such as last year’s Give to the Max DC, which used gamification to give additional awards to the nonprofits and donors that raised the most money – can strengthen nonprofit communities. Continue reading

Category: Education, Fundraising, Nonprofits, philanthropy
February 22, 2012

3 secrets to raising big bucks online

by Guest

According to a study by Blackbaud, NTEN and Common Knowledge, over 92 percent of nonprofit organizations have a presence on at least one social networking site, but most raise very little money through their social activity.

In fact, 87 percent have raised under $1,000 on Facebook since they began using the platform.

A big part of what holds nonprofit organizations back is the fact that they can’t risk full-fledged social media adoption because they’re short staffed and must focus on creating revenue and running programs — helping real people in the real world. Continue reading

February 7, 2012

5 best practices for email fundraising and marketing

by Guest

The email marketing and fundraising landscape keeps evolving, and it’s increasingly vital for nonprofits to develop a comprehensive email strategy. We’ve put together a short guide of email best practices to help you better focus their email fundraising and marketing efforts. It never hurts to keep reminding ourselves to focus on the fundamentals! Continue reading

January 26, 2012

Does Facebook work for fundraising?

by John Haydon

Are nonprofits raising any money with Facebook? The answer really depends on how you define fundraising.

I recently appeared as a guest on Tony Martignetti’s NonProfit podcast. Continue reading

Category: Facebook, Fundraising, Social media
January 17, 2012

How charity: water changes lives through multimedia

by Lauren Major

Water, the Web and high storytelling & production values Target audience: Nonprofits, NGOs, foundations, social enterprises, cause organizations, businesses and their corporate social responsibility (CSR) divisions, video producers, educators, journalists, general public. This is part three of our three-part series on how nonprofits can create engaging multimedia stories that motivate supporters to take a desired action. Also see: • Creating … Continue reading