July 12, 2012

Slap Cancer: 5 lessons from a successful cause campaign

by JD Lasica

I‘ve seen my share of fundraising campaigns over the years, but one of the most impressive has to be the campaign put on by Brianna Haag and her team of volunteers for the Leukemia & Lymphoma Society. Continue reading

March 13, 2012

5 advocacy lessons from the Kony 2012 video

by Shonali Burke

Issues of storytelling, transparency & disclosure come to fore The big social media story of the year so far has been Invisible Children’s 30-minute film on Joseph Kony. I mean, you just couldn’t get away from it last week — 75 million views on YouTube and counting. I was fascinated, not so much by the video, which I agree was … Continue reading

January 20, 2012

How NGOs can use social media to combat poverty

by JD Lasica

Today my Socialbrite partner Shonali Burke and I are giving a presentation to NGOs (nongovernmental organizations) at the United Nations.

Back in November, an invitation flew into our laps from Amine Lamrabat of the Civil Society and Outreach Unit (CSOU), Division for Social Policy and Development (DSPD), Department of Economic and Social Affairs (DESA). By gosh, when it comes to acronyms, nobody beats the UN! Continue reading

November 3, 2011

Study: How nonprofits benefit from using social media

by John Haydon

As you’ll see from the graph above, most nonprofits report using Facebook to increase website traffic and get people to act.

They also found that a growing segment of Facebook users turn to the platform as a reference site. Not being on Facebook today is almost as bad as not having a website. Continue reading

July 22, 2011

How GLIDE fights for social justice

by Guest

  One of San Francisco’s largest social services agencies is living its core values — and growing its impact Guest post by Stacy Coleman Vivanista Located in the Tenderloin, one of San Francisco’s harshest urban environments, GLIDE is an oasis that has served poor, homeless and disenfranchised individuals, families and children for more than 45 years. A leading organization for … Continue reading

July 21, 2011

How to create a more social website

by Guest

  Integrate social components into your site’s design and function By Debra Askanase, Socialbrite and Seth Giammanco, Minds On Design Lab If you’re considering revamping your website to include social elements like the Facebook Like button, streaming from YouTube, or adding information from a social site through its API, it can be overwhelming to know where to begin. There are … Continue reading