October 11, 2012

How to install Facebook’s new Power Editor

by John Haydon

Power Editor is a new tool provided by Facebook that can help you manage multiple Facebook accounts or campaigns for your nonprofit. Power Editor makes it easy to create, edit, manage and optimize multiple ads at a time. Continue reading

September 13, 2012

5 powerful ways to improve your website’s SEO

by John Haydon

There are many ways to drive traffic to your website, including email marketing, social media and traditional PR. While these approaches are useful and effective, they all share one critical weakness: You’re reaching people who weren’t looking for you. Here’s why SEO is an absolute must for your nonprofit. Continue reading

September 10, 2012

15 ways to optimize your website’s landing pages

by John Haydon

 In this post, we’ll drill down into your website’s landing pages to find ways to improve one of your organization’s most important ways of reaching the public. A landing page is a page on your website where you want visitors to complete a specific transaction, such as donating money or joining an email list. These are some of the most important pages on your site. As author and social marketer Seth Godin put it: “Landing pages are the new direct marketing, and everyone with a website is a direct marketer.”  Continue reading

August 21, 2012

6 ways to supercharge your Google Grants account

by Guest

Editor’s note: One of the best-kept secrets in the nonprofit world continues to be Google Grants. If your non-profit fits Google’s criteria, you could be eligible for up to $10,000 a month in free Adwords. There’s one hitch, though. It’s hard to figure out how to spend anywhere near your $10,000 ad allotment because the maximum you can spend is … Continue reading

August 1, 2012

How to promote posts on your Facebook page

by John Haydon

In May, Facebook rolled out a new Facebook page feature called Promoted Posts as a way to help you increase exposure for your organization’s page updates.

Promoted posts are labeled “sponsored” and show up in the news feeds — both Web and mobile — of people who like your Page. When fans interact with the post, it’s then shown to their friends. Continue reading