February 25, 2019

Why Organizations Should Tell More Stories

by Caroline Avakian

Storytelling is an ancient practice that’s been passed down the generations, from before the written word to our current digitally-driven platforms. How can this ancient practice serve nonprofits whose survival depends on the actions of others, whether they be funders or volunteers? For one, it puts a face on the issue and shows that you’re talking about real humans. While … Continue reading

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January 23, 2019

Want Action? Tell Positive Visual Stories

by Guest

Some methods of storytelling are more fruitful than others. And non-profits rely heavily on being able to tell their story really well.   For instance, studies into online donor activity reveal that video is currently the hot ticket to accessing hearts and minds: with a 64% higher response rate to ‘Calls To Action’ after watching, as opposed to other formats. … Continue reading

January 3, 2019

Connecting our Communications Work to our Mission

by Caroline Avakian

As many of my nonprofit communications colleagues do this time of year,  I look back on my year and wonder how I will move forward more purposefully and meaningfully in my communications work this new year. Having been fortunate enough to do this work for over 15 years, I sometimes skip over connecting the bottom-line – the ‘do-gooder’ part – … Continue reading

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May 9, 2018

5 Ways to Show Progress Toward Your Nonprofit’s Mission

by Guest

Photo by Daniel Funes Fuentes on Unsplash.   Chances are, your nonprofit has a bold goal, whether it’s eradicating poverty or curing a disease. Your organization helps make progress toward that goal every day, but of course, complex problems have complicated solutions that can take a long time to achieve.   Unfortunately, slow progress, even if it’s impactful, doesn’t always make for the most … Continue reading

Category: Uncategorized
March 15, 2018

This One Simple Habit Will Make You More Productive

by John Haydon

  You have big goals you’d like to achieve. But many of these goals have been on your list for the past few years. If you’re so smart, why can’t you accomplish your goals? You’re smart, passionate and hard-working. But some days, you realize you did nothing towards your important goals. What does it really take to achieve your goals? … Continue reading

Category: Best practices, Uncategorized
September 11, 2017

5 Ingredients to Make Your Nonprofit-Corporate Partnership Succeed

by Guest

  A few days ago, I was strolling along the foggy coast in Northern California when I noticed a cormorant flying in “v” formation with a flock of pelicans. A week later, I saw a pelican flying with a flock of cormorants. I’ve been watching these birds for years and never saw them co-mingle in a flight pattern. I always … Continue reading