March 25, 2019

How to write your best fundraising emails

John HaydonWhether face-to-face, by email, or with trained carrier pigeons, how you ask for donations makes or breaks your fundraising campaign (note: carrier pigeons are a guaranteed attention-getter).

Your message, and how it makes your potential donor feel is mission-critical. If they feel nothing, they will give nothing.

But let’s face it, writing effective fundraising emails is not easy. But it can be done, if you follow a process to develop your own email messages. And if you’re patient.

8 steps to writing a good fundraising email

Here are eight steps you can follow to write or even rewrite fundraising emails for your next campaign:

STEP 1: Tell a good story

best fundraising emails - charitywater

A good story is the foundation of any effective fundraising appeal.

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July 28, 2014

3 powerful email marketing examples from the pros

Email Mktg

Tell stories of impact, use humor & cultivate relationships for more powerful email marketing

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public.

John HaydonAre you looking to breathe new life into your nonprofit’s e-mail marketing?

If so, you will love these tips three from my peers:

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October 21, 2013

5 ways to capture emails on your website


Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, Web publishers, general public.

John HaydonDid you know that on average, email lists for nonprofit organizations are shrinking?

If this is the case with your organization, there are lots of ways to fix the problem, including where to capture emails on your website. Here are five places to consider:

  1. In the sidebar — Add a capture form to the sidebar of every single page inside the site (don’t worry about the home page).
  2. On a subscribe landing page — Create a single page within the site for your email newsletter. On this page, you want to answer questions like “How often do I get an email?” and “What’s in it for me?”. Finally, remove the sidebar on this page. This way visitors will have less distractions when joining your email list.
  3. Continue reading

August 12, 2013

6 email marketing services to build your list


A comparison of MailChimp, Constant Contact, Aweber & other solid choices

Target audience: Nonprofits, foundations, NGOs, social enterprises, businesses, community organizations, educators, marketers, Web publishers.

Guest post by Sarah Boisvert

Sarah-BoisvertEmail is now standard communication for all but the smallest nonprofits and businesses. Why? Because it’s one of the most cost-effective ways to market your products and services.

But for email marketing to be effective, the process is so complex it’s not easy to go it alone. Success in the 21st century requires that you use a service that can simplify and automate email marketing tasks, from one-off communications to regular e-newsletters.

Choosing the best mail service for your nonprofit, organization or business is not a simple task, given all the options available today. So here’s a rundown of some (but not all) of the major email marketing services that you should consider, whether you’re just starting out or thinking about a change. Continue reading

January 16, 2013

9 powerful, simple ways to build your email list

Target audience: Nonprofits, fundraisers, cause organizations, foundations, NGOs, social enterprises — and businesses and brands, too

John HaydonIf you’re not building your nonprofit’s email list (and increasing your open and click-though rates), you are missing out on a huge opportunity to retain and attract donors.

This is because people prefer to donate via email. A study by Razoo (see above) shows that email is the best way to optimize the transactional aspect of fundraising. Continue reading

October 16, 2012

5 easy ways to integrate email marketing and Facebook

Five tips for bringing all of your messaging together

This is the first of a two-part series. Also see:
8 ways to get more from your nonprofit’s email marketing strategy

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, general public.

John HaydonGrowing an email list in addition to building a Facebook fan base can sometimes feel overwhelming. This is especially the case if these two endeavors are not well integrated.

To help make things easier, here are five ways that you can integrate your nonprofit email list with social media.

Add an email option form to your Facebook page

1As you deepen your relationships with your Facebook fans, acquiring emails from your most engaged fans is a natural next step.

If you’re using a service like Aweber or Mailchimp, create a web form and add it to a custom tab (see step-by-step instructions).

Make sure you create a new list so that you can easily identify where these subscribers came from, and make sure you give them a very good reason for joining your email list. Continue reading