October 19, 2011

12 ways Facebook users can ‘like’ your nonprofit Facebook Page

invite-friends
Ask your friends to like your Page.

Target audience: Nonprofits, NGOs, cause organizations, social enterprises, brands, social media managers, individuals.

John HaydonAlthough Facebook has changed what liking a Page means to users, acquiring Facebook fans will always be an important part of any nonprofit Facebook strategy.

Fortunately, Facebook’s platform includes many opportunities for Facebook users to like a Page. Below are 12 ways Facebook users can like your Page:

1 From a new Facebook user registration.
People who are registering for Facebook can like your Page in the registration wizard.

2 From creating a Page.
When you create a Page, liking it is now part of the process.

3 Admin registration.
People can like your Page when you add them as admins.

4 Invite friends feature.
Admins can use the “Invite Friends” feature to ask their friends to like your Page (as shown at top).

5 On the Page.
People who like your Page from the Page itself. Continue reading

October 14, 2011

Inside the upgrades to Facebook & Delicious

New Delicious

What you need to know about recent changes to two key social networks

Target audience: Nonprofits, NGOs, cause organizations, businesses, brands, Web publishers, bloggers, educators, social media managers, individuals.

Debra AskanaseThe social media landscape continually evolves, and it’s hard to keep up with all the changes. Platforms and apps I know and love suddenly have new capabilities, add-ons and new wrinkles. In this new feature, “New and Improved on the Social Web,” I’ll be highlighting some of the latest changes to social media platforms, apps and tools, and commenting on their implications. Let’s start by tackling the recent changes to Delicious (social bookmarking) and Facebook.

Delicious stacks

Delicious, the social bookmarking site — acquired not long ago by the founders of YouTube — just rolled out a completely new Web interface as well as a new product, Delicious stacks. The new interface is fun and updated and brings the brand experience in line with today’s Web experience and expectations. While Delicious has always enabled users to bookmark, tag and publicly share bookmarked URLs and tags, users were not able to compile sharable topic areas. The new feature, Stacks, is Delicious’ version of publicly curated content streams. Any Delicious user may create a topic (called a stack) and add links from around the web to create a stack of the topic. Delicious users can follow stacks, share stacks with others and save individual links within others’ stacks.

With the stacks rollout, Delicious is clearly trying to be a player in the content curation trend. If this succeeds, stacks could easily compete with other curation tools such as Google Reader, scoop.it and Pearltrees.

Delicious-stacks

Open commenting allowed on Facebook pages

Facebook announced a lot of upcoming changes at their F8 developer conference in September. Some of those changes are rolling out now, with implications for your organization’s page.

One of the more significant changes to your page is that any Facebook user can comment on your posts and on your wall, without Liking the page first. Just as you had previously managed your settings to allow fans to write or post content to your Facebook wall, the new permission allows “users” to do so. One note: this is a change that you can opt out of – if you allowed fans to post, the new settings automatically allow any Facebook user to post. Continue reading

May 6, 2011

How to understand Daily Active Users in Facebook Insights

John HaydonWe’ve already looked at seven different ways that people interact with your Facebook Page.

Facebook Insights allows you to view daily interactions by type in a report called “Daily Active Users Breakdown.”

This report can be found by selecting the “Users” report on the left-hand side of your Insights panel:

Facebook Insights

Understanding the breakdown of Daily Active Users

Halfway down the Users report, you’ll find the Daily Active Users Breakdown chart:

Facebook-Insights

This chart provides daily numbers on five different stats. Mousing over any data point in this chart will allow you to see details for a specific day.

  • Unique Page Views – This is the number of users per day that have viewed your Page.
  • Post Views – This is the number of people per day who have viewed your posts. This number is typically higher than the other data points because posts receive a large amount of exposure in news feeds.
  • Liked a Post – The number of unique fans per day who have liked a post.
  • Commented on a Post – The number of unique fans per day who have commented on a post.
  • Wall Posts – This is the number of unique fans who have posted to your Page (includes updates, photos, videos, links).
  • Continue reading

December 6, 2010

How to measure Facebook Page fan growth and engagement

John HaydonFacebook Insights lets you view metrics on fan growth, fan demographics, and how those fans engage with your Page. This is your No. 1 tool to get the most bang from your efforts on Facebook.

Questions you can answer with Facebook Insights:

  • How fast is my fan base growing?
  • Where and when are the growth spurts?
  • Why are people “unliking” my Page?
  • What are the demographics of my fans?
  • Do they share photos more than videos?
  • What content strategies and tactics are most effective?
  • Which websites send the most traffic to my Page?

This video will show you how to use all the reports in Insights.

September 2, 2010

Actionable analytics for your social media efforts

analytics

 

How to keep data collection from being an onerous task

Beth KanterLately I’ve been obsessed with the idea of SpreadSheet Aerobics, an actionable social media measurement strategy that is fit and trim and light on its feet. When I coach nonprofits on tactics and talk about measurement, their facial expressions change from happy to annoyed. Collecting data is often viewed as an onerous task. It doesn’t have to be that way.

We know that it’s good practice to establish SMART objectives for your social media strategy and identify the audience before you execute. You need to think through your content and engagement strategy. You should also be thinking about what to measure and set up an efficient method for collecting that data. And, of course, making the time to think about what the data means.

We get so overloaded by meaningless data collection that we’re exhausted before we get to do the fun part: making sense out of it. I don’t try to measure everything. I find it overwhelming and a lot of it won’t help me refine my strategy. Spreadsheet aerobics is actionable data. What does that mean?

  • Measurement should inform specific decisions and/or actions.
  • Do not measure everything, but do measure what is most important to your objectives.
  • The data you gather should help you learn.

Avoid drive-by analysis

insightsAnother pitfall is doing “drive by” analysis. Let’s take Facebook Pages as an example. Rather than download a spreadsheet of the most important data points for a month from Facebook’s Insights analytics tools and comparing it against content, engagement and outreach strategies, administrators glance at the summary insights on their page and draw subjective conclusions.

Avoid this measurement-as-therapy trap. When we see the green arrows pointing up and the numbers look good, we might think, “They like me, they really like me.” But you can’t really put that data into context and learn from it.

Here’s my spreadsheet daily and monthly routine. I grab the monthly daily data from the Insights tool (old version) and download into a spreadsheet. Out of the 25 or metrics I could look at, I only collect the following metrics:

  • Total interactions
  • Likes
  • Comments
  • New fans (Likes)
  • Unsubscribes
  • Page views
  • Photo/video views (optional if I’m testing as content strategy)

Continue reading

April 26, 2010

How to use Facebook Insights

 

Measuring your organization’s level of engagement on Facebook

John HaydonAs part of the Facebook webinars I conduct for Charityhowto.com, I’ve created a series of video tutorials for participants. But even if you’re not taking part in the webinar series, you can watch the screencast above to gain a better understanding of Facebook Insights and how you can make it work for your organization. Continue reading