May 6, 2013

3 ways to boost Facebook engagement with text updates

Post Status

How to make text updates as effective as photos

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketers.

John HaydonIt seems like all the “experts” tell us is to post photos on our Facebook page to get more likes, comments and shares.

Text updates aren’t as sexy, but they can be equally as effective.

Why bother posting text updates on your Facebook page?

Why should you care about posting text updates when the research says photos work best?

There are at least two reasons:

  1. Research is always biased. All studies about how content performs on Facebook is based on aggregate data from thousands of Facebook users, and never a true benchmark for your unique community. It’s like comparing apples with a huge bag of fruit.
  2. Posting diverse content helps you engage more users simply because people have diverse preferences for content type and content topics. Continue reading
June 19, 2012

How to schedule an update on your Facebook page

And 4 other big changes to Facebook pages that nonprofits will love

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, anyone with a Facebook page.

John HaydonFacebook recently pushed out five big feature changes to Facebook pages that will help admins more easily manage their pages, plan content and get more airtime for updates in the news feed.

Page post scheduling

1Facebook rolled out a new feature to pages that allows administrators to schedule updates for a future date and time. You can schedule a post up to six months in advance in 10-minute intervals, from your page’s sharing tool by following the instructions in the video at top.

Facebook page administrator roles

2Facebook pages now offer five different flavors of admin roles. This is huge, especially for organizations that have various different people accessing administrative rights with in a single Facebook page. Some of these people might need access only to view Facebook Insights, while others need admin access to post content and respond to comments.

The five roles are described in the table below.

Continue reading

April 12, 2012

One way to attract new fans with Facebook Timeline

How one foundation increased Facebook fans by 1000% in 13 days

Target audience: Nonprofits, foundations, NGOs, social enterprises, cause organizations, brands, businesses, Web publishers.

John HaydonAfew weeks ago, Facebook announced that Facebook was doing away with Welcome pages. As with most changes that Facebook makes, the people who hate change were very upset.

The assumption was that fan gating would be less effective. (Fan gating refers to the digital welcome mat that organizations put out to attract new fans. Some nonprofits and businesses display certain content or contests only to users who like your Facebook page, inducing newcomers to “unlock” the content behind the tab.)

But the critics are wrong. Strategy will always trump technology, and the only real limitation is simply a lack of creativity.

For example, Community TechKnowledge increased their Facebook Page fans almost 1,000 percent in 13 days by having Facebook users like their Page to vote for a nonprofit hero. Continue reading

April 1, 2011

13 tutorials to bring your Facebook presence to the next level

February 7, 2011

How nonprofits can take charge of Facebook’s news feed

New tool: The EdgeRank Checker app shows how well your Facebook Page is performing.


It’s the heart & soul of Facebook — and few people understand it

Target audience: Nonprofits, cause organizations, NGOs, government agencies, educators, Web publishers, journalists, individuals. Also see Part 2: 15 ways to increase your Facebook stature

JD LasicaOver the years, Facebook has become a central part of our online social presence — for nonprofits, organizations and our personal brands.

So why do so many nonprofits and organizations know so little about how the heart and soul of Facebook actually works? I’m referring to the Facebook News Feed, featured in a Chevy Cruze commercial in the second quarter of yesterday’s Super Bowl.

In this series, we’ll offer tips on how to use Facebook much more effectively as a professional by taking charge of your News Feed. We’ll dissect Facebook’s secret sauce, called EdgeRank, to help you build authority with the right touch, tools and tactics. And we’ll give you tips on how to expand your organization’s reach and influence on Facebook.

How Facebook’s news feeds work

Facebook is far more than a social network: It’s also a personalized news network powered by a highly dynamic engine that’s personalized, relevant and timely. The crown jewel of this dynamic landscape is the News Feed. The News Feed consists of the content continually fed into the center column of your home page from people and Pages you follow on Facebook. You’ll see status updates, photos, photo tags, videos, friend requests, event RSVPs and group memberships.

Facebook’s news feeds have evolved significantly since the first one was introduced in 2006. With close to 600 million members, Facebook handles billions of individualized feeds — an impressive feat of engineering, if you to stop to think about it. Some members may not realize it, but the news stream you typically see on your page displays only a small portion of the updates posted by your Facebook friends.

A few weeks ago Facebook tweaked the Most Recent feed. Now you have the option to display photos, Page updates & posts on Friend Lists.

Your News Feed comes in two flavors:

Top News contains what Facebook calls “the most interesting content that your friends are posting.” This filtered feed is the default view on Facebook (until you change it), and Facebook said in late 2010 that more than 95 percent of its nearly 600 million members using the Web interface see the site through this prism. (This figure doesn’t count members using mobile apps and third-party apps.)

Most Recent shows you “all the actions your friends are making in real-time,” Facebook says (though that’s not literally true, as we’ll see below). On Dec. 22, with little fanfare, Facebook updated the Most Recent feed, giving you more filter options, including just photos, just updates from Pages, and posts from the Friend Lists you create. Pretty cool! Continue reading