October 31, 2011

How to use Twitter to monitor your brand

twitter monitoring
Monitter is one of the Twitter tracking tools reviewed below.

Tips & tools for tracking what’s being said about your nonprofit

Target audience: Nonprofits, NGOs, cause organizations, social enterprises, businesses, brands, bloggers, social media managers, individuals.

This is part of our ongoing series on how organizations can get the most out of Twitter. Please see below for other installments in this series.

By Lindsay Oberst
Socialbrite staff

Lindsay OberstPeople are talking about your nonprofit, especially on Twitter. Research shows that one out of three Twitter users talk about brands in their tweets. twitter-essentials You don’t have the time to moniter your organization’s Twitter stream all day long, hoping to catch any mentions of your name. Thankfully, it’s easy to keep an eye on your brand. You can save time by setting up the right tools for your Twitter account. Below you’ll find plenty of options for monitoring mentions and tracking keywords so that you can respond to supporters promptly and analyze your results for success.


Twilert Twitter monitor

Twilerts: Twitter alerts via email

1Twilerts is a brand application that enables you to receive regular email alerts of tweets containing your brand, or whatever keyword you want to stay on top of. Think Google Alerts for Twitter. It allows you to track up to 10 queries, using its basic or advanced options, after creating a free account through your Twitter account or through Gmail.

Rating: ★ ★ ★
Platforms: Web-based

PeopleBrowsr & Kred: Social analytics for serious marketers

2PeopleBrowsr is a Web-based search engine for real-time conversations. The possibility to search bios and tweets by authority, location and links are among its Twitter features. But this is only the beginning, as this tool provides you with plenty of more options to keep track of your brand. It will even analyze tweets and classify them as positive or negative and track sentiments overtime. PeopleBrowser also offers full social analytics solutions with the ability to monitor Facebook, blogs and forums. With pricing beginning at $149 per month per seat, this is clearly an option for power users who really want to go deep with their tracking. Interestingly, the company announced last month that it’s offering a new service called Kred as a competitor to Klout.

Rating: ★ ★ ★
Platforms: Web-based


Sideline: Keep on top of key terms

3Sideline is a free monitoring tool from Yahoo! that lets you specify keywords to keep track of via an attractive downloadable app. It runs on Adobe AIR and is open source (though Yahoo! sticks an odd “all rights reserved” notice at the bottom). Sideline has advanced search features, including auto-refreshing of search queries and scanning trending topics. It also offers an Influencers tool to watch what important people are saying about a topic. Watch a four-minute screencast at Vimeo.

Rating: ★ ★
Platforms: Desktop

SocialMention Twitter monitor

SocialMention: Social media search & analysis

4SocialMention lets you search keywords on Twitter; however, it also looks for mentions on 100+ social media properties. Place widgets of tracked searches on your website or create daily email alerts for searches. You can only search for one keyword at a time, although you can set up more than one alert. The dashboard, however, goes beyond only searching for your keyword; it also shows you sentiment, top related words, top users and top hashtags.

Rating: ★ ★ ★
Platforms: Web-based


Twitter: Lists and advanced search

5Twitter offers several free tools which can help you keep track of what’s being said of your brand. The ability to create Twitter lists can be hugely helpful if you keep them organized. Third-party apps, such as Hootsuite and Tweetdeck, make viewing lists easier. With the advanced search options, you can monitor negative impressions, questions and tweets by location.

Rating: ★ ★
Platforms: Web-based
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June 9, 2010

How to auto-follow people on Twitter

John HaydonDuring a recent CharityHowTo webinar about Twitter, folks wanted to learn some tactics to increase their Twitter followers.

A simple tactic for new Twitter users is to follow users who are already conversing about topics related to their cause. The theory is that if half of Twitter followers auto-follow in return, you would get 50 new followers simply by following 100 users.

Naturally, folks were curious about automatically following people, so I told them about two applications that allow you to find new followers and automatically follow them based on vetting criteria.

Automation on Twitter: Evil or not?

Some of you will say that I’m completely evil for using any type of automation on Twitter, and that’s fine. My belief is that technology is not inherently evil and that it is possible to use even the much-hated auto-DM in ways that people actually like.

Auto-following will work as long as you understand that you are following real people who like to have real conversations. Keep them foremost in your mind, and you’ll make good choices in how you use these tools.

How to auto-follow people on Twitter

Here are two tools that allow you to choose specific criteria for finding new friends on Twitter.

  1. EasyTweetsUpside: Very easy to use, extremely intuitive UI. Downside: Criteria to find new users to follow is limited to keyword search and location.
  1. SocialOomphUpside: Very feature-rich friend finder criteria (including number of followers, friend/following ratio and number of status updates). Downside: Very difficult to use. UI can cause eyeball headaches or possible aneurysms. Continue reading
January 22, 2010

3 Twitter shortcuts: SocialOomph, Twitterfeed, CoTweet

This is part of the series the 31 Day Challenge To Optimize Your Blog With Social Media.

John HaydonIn this short screencast, I’ll show you a few automated Twitter techniques that are probably grounds for you taking out a restraining order against me.

We’ll begin with SocialOomph (formerly TweetLater), a way to auto-follow back the people who follow you on Twitter. While Twitter management frowns on such tools, they come in handy for overworked, time-strapped nonprofits that have little reason to be choosy about whom to follow back.

Next, Twitterfeed, which can be used generously to promote other people’s blog post — for example, Rebecca Leaman‘s.

Finally, CoTweet, used by many Twitterers to post a tweet later instead of right now.

All of these offer free basic versions.

You can also watch this video, 3 Twitter techniques I shouldn’t be showing you, on Blip.tv. Continue reading