• http://www.facebook.com/people/Beth-Kanter/504747699 Beth Kanter

    I’ve stopped using the phrase “data-driven” because that’s not the point. The goal is to become data-informed. Making sense of the data is much better than being a slave to it by being driven by it!

    • http://www.socialmedia.biz/ JD Lasica

      Never be a slave to it, agreed. But being informed is only the first step. Taking action on it is what counts. Your co-author Katie Paine likes to say: Only measure what you can change. And Goethe said, Knowledge without action is meaningless.

      But I take your overall point. the phrase should be: data-informed-leading-to-action. :~)

  • Wendy

    JD – have you checked out Sparkwise? Would love to hear your thoughts. http://sparkwi.se

    • http://www.socialmedia.biz/ JD Lasica

      Just discovered Sparkwise last week. Haven’t used it yet, Wendy, have you (or anyone)?

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