September 7, 2011

Design your social media activities to create engagement

by Debra Askanase

Image courtesy of escuchoelecodetuvoz on Flickr How to measure your nonprofit’s Return on Engagement Last month I spoke at the Social Media for Nonprofits conference in New York on creating and measuring return on engagement (ROE). In fact, social media engagement should have been the untitled conference theme. Almost every speaker presented a case study or spoke about his or … Continue reading

August 29, 2011

In the field: 15 traveller tips for Africa

by kiwanja

Whenever I find myself in front of a group of students, or young people aspiring to work in development, I’m usually asked to share one piece of advice with them. I usually go with this: Get out there while you can and understand the context of the people you aspire to help. As you get older the reality is that … Continue reading

Category: International, Public interest, Strategy
Tags: , ,
August 23, 2011

4 tools to help build your social community

by Shonali Burke

Image by orangebrompton on Flickr Strike right balance between scheduled updates & direct interaction Target audience: Nonprofits, cause organizations, community managers, educators, NGOs, Web publishers, bloggers. When trying to build an online community, I’ve found that one of the most important things to do is to participate consistently in your preferred channels. And not just participate as in talk a … Continue reading

August 22, 2011

How to collect email subscribers on your Facebook Page

by John Haydon

  Caution: There’s more to it than adding a sign-up form Target audience: Nonprofits, NGOs, cause organizations, marketing professionals, businesses, brands. From what I’ve seen, most nonprofits have no idea that you can add to your list — that precious database of your supporters, donors or newsletter subscribers — by strategically using a customized Facebook Welcome Page or custom tab. … Continue reading

Category: Best practices, Strategy, Tutorials
August 8, 2011

4 ways to get more from your top content

by John Haydon

A screenshot from Google Analytics.   Tips for extending the life of your most popular blog posts One way to be smart about using a blog for your nonprofit is to get more from your top-viewed posts. You can find these in a Google Analytics report called “Top Content By Title.” The questions you need to ask as you look … Continue reading

July 20, 2011

6 ways to integrate your nonprofit email list with social media

by John Haydon

Growing an email list and a Facebook fan base for your nonprofit can sometimes feel overwhelming. Sometimes you wish you had only one channel to grow and manage. To help make things easier, following are six ways you can integrate your nonprofit email list with social media. Include follow and fan links in your email template 1If you’re using a … Continue reading