January 21, 2014

29 essential tools for social media marketers

Infographic on how to make your marketing more productive

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public.

John HaydonIan Cleary of RazorSocial recently published an infographic highlighting the daily tasks of a social media marketer. But what’s really useful about this infographic isn’t a rundown of daily tasks. It’s the 29 tools.

Some of these tools you may already know about, but here’s a quick rundown of the highlights: Continue reading

September 4, 2012

Top 15 tools & apps for college students

Photo by NazarethCollege on Flickr

Digital tools and mobile apps take productivity to the next level

Editor’s note: With college students now back on campus, we thought this would be a good time to update our past articles on top tools and mobile apps for fall 2012. Thanks to Emily Sawtell and Angela Santiago of McGraw-Hill and Jessica Haswell of the Socialbrite team for their contributions to this roundup.

Target audience: Students, educators, nonprofits, writers, researchers, journalists.

The school year upon us, and we’ve rounded up some of our favorite digital tools and mobile apps to start the semester off right. With so many tools on the market to increase productivity, there are bound to be a few to make your life a bit easier.

Tell us in the comments which tools you think should be added to the list. What can’t you survive without?


Wikipanion: Who needs a textbook?

1Who needs a textbook when you have Wikipedia’s brain child, Wikipanion? This app has really high ratings – because it’s simply a great app. You can access open source content on any topic imaginable, an essential tool for any class.


Evernote: A revolution in note-taking

2This app is revolutionizing notes as we know it. Evernote is a mobile and web sync friendly, media-rich note-taking machine. The basic function of the app is note-taking with the ability to add voice, photos, location and tags as well as the option to share with friends. The most exciting feature of this app is the Evernote trunk, which is filled with all sorts of valuable tools that are sure to help you excel in the classroom.

Continue reading

May 22, 2012

Evernote: Productivity tool packs a punch

Evernote uses optical character recognition to find words within images and turn them into searchable text. Wild!

Change the way you document the world with this smart little app

Guest post by Janet Fouts
Social Media Coach

Productivity software? I’ve tried it. It seems to never do what I need it to do, and I spend more time setting it up and loading stuff into it than I do actually using it. Most of the apps I’d tried also had accessibility issues. Sometimes they synced, sometimes they didn’t, and I was constantly maintaining the tool that was supposed to make my life easier.

Until now. In a blog post I came upon, marketing ace Steve Rubel made a casual remark about a product called Evernote. This, my friends, is a very cool app.

In a nutshell, Evernote lets you add information to a database that is accessible through the Web, a desktop app, and your iPhone, Blackberry or smartphone. Items are tag-able and fully searchable so you can add pretty much anything, run a search, and quickly find it again wherever you are.

Let Evernote serve as your memory

Now when I say you can upload things, try to visualize this. You’re at a networking event and you suck at remembering names. With Evernote you can take a picture of a person with your phone, tag them with their name and they’re saved for future reference in your database. Even more interesting, include their name badge in the snapshot, even a handwritten name tag, and Evernote will recognize the handwriting and enter it as searchable text! Whoa!

Evernote can even turn a handwritten name tag into searchable text

Evernote can find text within images, recognize it and make the text searchable. The image at top is a snapshot I took of the bag given out at N2Y4 Mobile Challenge. The highlighted yellow text is the result of a search for the words “Mobile Challenge” in my Evernote database. I hadn’t even tagged it yet. I also found my notes from Raj Singh’s lecture, the images of the slides he put up, the website homepage with session info, and a reminder to connect with one of the people I met at that talk. Continue reading

July 25, 2011

6 great productivity tools for social media pros

Plaxo lets you make and send your own greeting cards.

Plaxo, Boomerang for Gmail, Tungle.me, Toggl & more

Target audience: Marketers, strategists, nonprofits, NGOs, foundations, cause organizations, companies, brands, start-ups, bloggers, Web publishers, individuals. Updated on July 25, 2011.

Shonali BurkeToday we have so many more tools at our disposal that we’re spoiled for choice. Here are six productivity tools I really like that help ease my daily workload.

If you haven’t tried them yet, have a go. Or try one of the other Web 2.0 productivity tools that Socialbrite has marvelously chronicled.


Plaxo: A ‘universal’ address book

1Until recently, Plaxo was somewhat lacking as a social network, no matter how much it tried to Face-Twit-book-terify itself. Its strength, to me, lies in its original offering, which they’ve now refocused on: the “universal” address book that allows you to keep your contacts current even if you switch jobs, email services and so on. Now they’re offering a direct sync with Google Contacts if you’re a premium user (read, give them money, currently just under US $60 a year).

I am a premium user, which means I can keep my contacts current in both places, which will be useful should I ever stop using Google Contacts. Google Contacts also syncs with my BlackBerry, which means I really do have my contacts at my fingertips. These are great time savers – remember when you had to export your contacts as a .CSV file, import them, snore … ?

The other thing I really like about Plaxo’s offerings are its ecards. I use them all the time to schedule and send mostly birthday greetings to my friends, family and business contacts, which is another way of networking with a twist. This was one of the reasons I signed up for Plaxo’s premium service some years ago. I figured the resulting selection of additional ecards (you’re limited in your selection if you use the free service) would more than offset what I would otherwise pay to actually buy a card, mail it to someone, etc.

I also now use Plaxo to make and send our own greeting cards, which has cut down significantly on holiday postage. Yes, I send a lot of cards. It’s disappointing that Plaxo doesn’t know when I’ve already scheduled ecards and keeps emailing me reminders about various birthdays, etc., coming up. But that aside, the ecards are cool.

boomerang for gmail

Boomerang for Gmail: Schedule your emails!

2This is something I’ve just started using and I really like it. Essentially, Boomerang for Gmail lets you draft and schedule emails to be sent at a particular time. This is an excellent way of ripping through your work when you’re on a roll, yet not scaring people into thinking you’re a sleepless work demon when they receive emails from you at 2:43 am. You can also decide when you want to respond to email by telling Boomerang when you want to “receive” it, i.e. read something that’s already come into your in-box. I’m not quite sure how useful this is because if I’ve already read it, chances are I’ve already decided whether or not I’m going to reply to it, whether it’s spam or whether I label/star it, etc. But I’ll go with the flow.

Boomerang for Gmail recently became available for download without an invitation code. Once you download and install Boomerang, you’ll see it in the top-right corner of your Gmail screen. I tested it almost immediately and after a couple of missteps – I had a pop-up blocker that I needed to disable – it worked perfectly. Note: if you look at your draft after you have saved and scheduled it, it won’t work. At least for me.

Their customer service is also pretty good. When it wasn’t working for me, I emailed them and got a reply almost immediately from their CEO. Nice!

Tungle.me: Collaborative scheduling

3I’ve said it before and I’ll say it again, I love Tungle. When people use it instead of email to schedule meetings, it really saves time. I’ve been including it in my e-signature for a while now, and have incorporated it into my website as well as my Waxing Unlyrical blog. Check it out and I’m pretty sure you’ll become a fan. Continue reading

August 27, 2010

Top 10 mobile apps for college students



Evernote, Wikipanion & GoDocs should be in your arsenal

Target audience: Students, educators, nonprofits, social change organizations, mobile diehards.

By Jessica Haswell
Socialbrite staff

School just got easier with this collection of the top 10 apps that you can’t hit the classrooms without. Having recently left the classroom (Cornell 2010 — woot!), these are some tools that I definitely wish I had. Add them to the list of Top 10 Student Tools for Fall that we ran last month.


Evernote: A revolution in note-taking

1This app is revolutionizing notes as we know it. Evernote is a mobile and web sync friendly, media-rich note-taking machine. The basic function of the app is note-taking with the ability to add voice, photos, location and tags as well as the option to share with friends. The most exciting feature of this app is the Evernote trunk, which is filled with all sorts of valuable tools that are sure to help you excel in the classroom. Platforms: iPhone, iPad, Android, BlackBerry, Windows Mobile, Palm Pre.


Wikipanion: Who needs a textbook?

2Who needs a textbook when you have Wikipedia’s brain child, Wikipanion? This app has really high ratings – because it’s simply a great app. You can access open source content on any topic imaginable, an essential tool for any class. Platform: iPhone.


GoDocs: Essential for your Google docs

3View, download and send your Google docs from your iPhone or iPad with this $3.99 app. Google docs are the go-to collaboration tool for students, and GoDocs will make collaboration even easier. The only thing it doesn’t do is let you edit docs. Platforms: iPhone, iPad.


Cliqset: Consolidate your stream

4Sharing, discovering and discussing on mobile and the Web just got easier: Follow your streams on Facebook, Twitter, Buzz — 70 social networks all told — in one place with Cliqset. This app is sure to help students simplify their lives and help professors keep students engaged. Platform: iPhone.


MyHomework: Digital planner in your palm

5Make sure you hand in all of the assignments on time – download this app. MyHomework makes it easy to keep track of, and color code all of your homework, classes, projects and tests. The app will also notify you when you have late and upcoming assignments by numbering them on your application icon. Buh-bye, paper planner. Platform: iPhone.

rate my profs

Rate My Profs: Students strike back

6The website has been around for a while — more than 10 million comments about 1 million profs — and now there is a free app available for this. Gotta admit, I love it. Rate My Professor was my bible for finding some of my favorite classes at school and avoiding some of the worst. Democracy run amok? Who cares! Platform: iPhone.

kindle icon

Kindle: Save money on textbooks

7Digital textbooks are for sure the way to save. With over 6,000 textbooks available for the Web, mobile and tablets, Amazon’s Kindle will save you about $60 on your average textbook purchase. Multiply that by the amount of textbooks you buy in one semester — that’s a lot of extra spending money. Platforms: iPhone, iPad. Continue reading