April 17, 2012

Online advocacy video best practices

by Lauren Major

Every person, cause and business has a story to tell, and a few key video techniques can help bring these stories to life.

Here are a few ways to achieve effective storytelling with video, allowing you to spread awareness and advocate for a cause that deserves greater visibility. Continue reading

April 13, 2012

10 secrets to video storytelling success

by JD Lasica

If there was one buzzword at last week’s Nonprofit Technology Conference, it was storytelling. On Wednesday Debra Askanse wrote about our Future of Storytelling panel. And there were at least two or three other sessions about nonprofit storytelling.

One of the most informative was the session “Sight, Sound, and Motion: Video Storytelling and Using Video for Advanced Messaging” put on by Michael Hoffman and Danny Alpert of See3 Communications, which works with nonprofit clients to create compelling video stories. Continue reading

March 16, 2012

Come to the TechSoup Digital Storytelling Challenge

by JD Lasica

If you’re in the Bay Area, join me in 12 days at the 3rd Annual TechSoup Digital Storytelling Challenge. I was at last year’s event — where Room to Read grabbed top honors for the digital story above — and may hand out an award or two this year. Continue reading

March 15, 2012

A digital storytelling campaign that went viral

by Lauren Major

How one nonprofit’s Click to Donate fundraiser succeeded Imagine if making $5,000 for your nonprofit cause were as easy as clicking a button. This nonprofit did, and its cause went viral. The Hoshyar Foundation, a nonprofit aimed at educating girls in Pakistan, created an online presentation with software company Sliderocket, which with each view made a $1 donation up to $5,000. It’s a good … Continue reading

March 13, 2012

5 advocacy lessons from the Kony 2012 video

by Shonali Burke

Issues of storytelling, transparency & disclosure come to fore The big social media story of the year so far has been Invisible Children’s 30-minute film on Joseph Kony. I mean, you just couldn’t get away from it last week — 75 million views on YouTube and counting. I was fascinated, not so much by the video, which I agree was … Continue reading

February 9, 2012

Enter the 6th Annual DoGooder Nonprofit Video Awards

by John Haydon

The multimedia consulting firm See3 Communications, NTEN and YouTube have announced that the DoGooder Nonprofit Video Awards for 2012. They’re accepting submissions through the end of February. This year, winners have the chance to win one of four $3,500 prize donations along with great products worth an additional $3,500 provided by Cisco, free registration to next year’s Nonprofit Technology Conference and a special prize … Continue reading