February 4, 2013

19 ways to engage your nonprofit’s Facebook fans

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Get your Facebook page buzzing by using these tactics

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, Facebook administrators.

John HaydonIf you’re like most busy nonprofit professionals, you make your best effort to have an organized content strategy on Facebook. Still, there are times when you get buried with other projects and simply have no idea what to post on your Facebook page.

Here are 19 quick Facebook page post ideas that you can use right now to get your page buzzing.

  1. Ask a fill-in-the-blank question about the specific area of your cause. Begin the prompt with “Fill in the Blank:”
  2. Ask a multiple-choice question related to a specific area of your cause. Begin the update with “Quick Poll” and then write the choices on separate lines (A, B, C). Continue reading
September 19, 2012

6 simple steps to create a Facebook page that just works

Tips for leveraging the power of Facebook at your nonprofit or school

Target audience: Nonprofits, universities, colleges, associations (including alumni associations), cause organizations, foundations, NGOs, social enterprises, businesses, educators, Web publishers — and anyone with a Facebook page.

Guest post by Frank Barry
Director, Professional Services, Blackbaud

We already know that Facebook is crushing it, and that schools have an incredible opportunity to use the platform to deepen relationships with families, students and alumni. But is your school or nonprofit getting the most out of the platform? Are you using Facebook to its full potential?

Based on what I’ve seen I’d say there’s a high likelihood that you’re not.

But there is hope!

Among the countless schools I found using Facebook poorly, there were plenty of shining examples of schools doing a great job of utilizing Facebook to build lasting relationships with families, students and alumni (both university and K-12).

Here are some of the key findings and takeaways from my recent presentation on how schools can leverage Facebook.. Keep in mind that these tips also apply to any nonprofits trying to effectively use Facebook as part of their online strategy. Continue reading

June 19, 2012

How to schedule an update on your Facebook page

And 4 other big changes to Facebook pages that nonprofits will love

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, anyone with a Facebook page.

John HaydonFacebook recently pushed out five big feature changes to Facebook pages that will help admins more easily manage their pages, plan content and get more airtime for updates in the news feed.

Page post scheduling

1Facebook rolled out a new feature to pages that allows administrators to schedule updates for a future date and time. You can schedule a post up to six months in advance in 10-minute intervals, from your page’s sharing tool by following the instructions in the video at top.

Facebook page administrator roles

2Facebook pages now offer five different flavors of admin roles. This is huge, especially for organizations that have various different people accessing administrative rights with in a single Facebook page. Some of these people might need access only to view Facebook Insights, while others need admin access to post content and respond to comments.

The five roles are described in the table below.

Continue reading

May 16, 2012

How to promote your Facebook page with Facebook ads

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, Web publishers.

John HaydonFacebook ads are an incredibly powerful tool to promote your Facebook Page or your Facebook Page updates, whether you’re a nonprofit, social enterprise or business.

But only if you use Facebook advertising as part of an overall strategy to:

  • Grow your Facebook Page fan base
  • Increase engagement with your current fans
  • Expand engagement to friends of your fans
  • Promote a specific campaign like a fundraising or advocacy campaign

And it doesn’t have to cost much at all.

This video will show you how to:

  • Get started with Facebook’s ad tool
  • Decide whether to promote your page or a post
  • Configure how your ad will appear

Continue reading

March 28, 2012

Tips on maximizing the new Timeline for your organization

The new National Wildlife Federation page on Facebook.

Target audience: Nonprofits, foundations, NGOs, social enterprises, cause organizations, brands, businesses, Web publishers — anyone with a Facebook Page.

Editor’s note: Facebook is switching over all nonprofit and business pages to the new Timeline format this Friday, March 30. Because so many organizations haven’t yet made the move, or are still figuring out the best approach, we’re devoting this week to help you get ready to make the transition smartly. Contact Socialbrite if you need help.

In this series:
• Monday: 7 tips & cheat sheets to help you implement the new Timeline
• Tuesday: How to shape your nonprofit’s message in Timeline
• Thursday: What story should you tell in Facebook Timeline?

Shonali BurkeLike it or not, if you administer at least one Facebook Page, you’ll need to face the music Friday when the new Timeline format will go live on all nonprofit, brand and business pages.

I actually opted to switch my business Page over to the new Timeline when it was offered to me, and overall, I like the format a lot. But many people don’t feel the same.

Comfortable with a format that worked for brands

Hy.ly's free eBook on Facebook Timeline for Business PagesThe thing is, we were comfortable with the old format. It allowed brands to set up default landing pages, so when a new visitor arrived at their pages, they would be prompted to first “like” that page in order to access discounts and other promotions.

Companies loved this feature because it allowed them to convert visitors into fans without much work or paid advertising on their part.

It’s not fun being made to get up out of a comfortable armchair, is it? Seventy percent of people polled on Sodahead voted against the new Timeline.

Businesses have been so furious that they will not be given the option to keep the old page design that some threatened, in discussions on posts such as this one, to stop using Facebook entirely. But if you’re like most companies, deleting your Facebook Page isn’t really an option. The network has become so ubiquitous that customers have come to expect companies to have a Facebook presence.

And with over 845 million active users on Facebook, most companies can’t afford not to be on Facebook.

Tips on maximizing the new Timeline

My friends at Hy.ly are dedicated to solving small business problems. So they’ve just released a new eBook titled “Facebook Timeline for Conversions & ROI.” It’s free. I’ve had a look at it and I really like it (and tell me what you think of the design as well when you read it. I think it’s pretty nifty).

It’s not very long, and it gives you some really practical advice on not freaking out over the new Timeline, but making it work for you. Here are three of their tips:

Recover lost traffic

1Immediately after your Page is converted to the Timeline, you will probably notice a drop in traffic, especially if you were using default landing tabs. This is one of the most significant changes for brand pages, since landing tabs were a common social media marketing tactic.

However, according to TechCrunch, only 10 percent of page app traffic was driven by default landing pages, while the remaining 90 percent came from published links and ads. Continue reading