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April 21, 2011
Very good article! Thank you :)
This is a great list, thank you so much for sharing! Lots of great things to keep in mind.
Here are a few more videos I found. All from one company, but different in their approach. http://www.pursuantgroup.com/our-work/nonprofit-storytelling-examples/
Thanks much for the pointer, Mike.
I love the different "poses" you take regarding compelling video. As a grant writer, I can still appreciate how all of these approaches to storytelling translates into persuasive cases for grant funders to read. Thanks for an insightful article. By the way, I just came across your blog via Kivi's "Mixed Links." I'll be checking you out on a more regular basis. :)
This was one of those blog posts that you think you're just going to just glance through, and the next thing you know a good 30 minutes has passed by. Thanks for such a thorough look into this world of digital storytelling. Storytelling is so important for any brand or organization, but it's especially so for non-profits that live on the support and involvement of others to stay afloat. People have to be pulled into a non-profit's story and literally and figuratively see themselves in it, believing that their involvement can somehow make a difference. As you point out, multi-media films can do that just about better than anything else. JD, at the risk of adding another example to your list, you might take a look at a film for Streetohome, a non-profit in Vancouver that's dedicated to ending homelessness. It's on the home page of their website. http://streetohome.org/ Thanks.
Thanks, Bill, I was hoping some folks would spend some time with these examples. I'll likely be jumping into a national project soon to tackle homelessness, so hoping you and others will continue to point to good examples, like the one you mentioned, that spotlight the issue.
This is fabulous! FYI, I moved over to diigo, so this list of bookmarks is a little more updated than the delicious acct you posted: http://www.diigo.com/user/kivilm/nonprofit-storyt...
Kivi, very cool resource, thanks for sharing. I just moved over to diigo too so doubly cool.
What a comprehensive post! A wealth of examples and considerations here. I especially love how you've provided a step-ladder for nonprofits to think about the different types of media and stories they can put to use -- from simple snapshots to professionally-produced documentaries. There's no excuse for any organization not to get their story out there in a visual way.
What a terrific post! Thanks so much for putting this together and including some of the DoGooder Nonprofit Video Award winners. It is clear that video is more important than ever and even small organizations -- often thinking they don't have the capacity to do video -- have to begin to do it anyway. This is what people are doing online and compelling stories are key to making strong connections. For people interested in these kinds of stories, we now have "The Daily DoGooder", a way to get one great nonprofit story in your in-box each day. You can subscribe at http://blog.see3.net/
Thanks, Michael, I signed up for the Daily DoGooder last week. Keep up the good work!
Thanks, John. Nonprofits are becoming media organizations (like it or not!) so we need to get grounded on what some of the options are. BTW, Socialbrite is getting hit with over 100 spam comments a day now from the spam morons out there, so approving comments is taking longer than usual.
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[...] Tweet Tweet This work is licensed under a Creative Commons Attribution 3.0 Unported. What we tell people in our Socialbrite bootcamps and in our consulting work is this: Every nonprofit is now a media organization (the same goes for social enterprises and businesses). Never before have the tools of visual storytelling been so inexpensive, easy to use and accessible to the masses. So why aren’t you taking advantage of visual storytelling yet? (Or are you? Tell us in the comments!) There are dozens of ways to convey your story, and we’ve laid out lots of ways to get started — see the links at the bottom of this article. Today we’d like to highlight a few best-of-breed examples of visual storytelling so that you can think about how to take a similar approach for your organization. At least one of the examples cited below should trigger an insight — an idea that resonates or an approach that you might consider using with your team or with a production partner. Find people who encapsulate what your core objective is all about — and convey their stories with power, genuineness, passion and humilityRemember, it’s not about the tools or the technology. It’s about finding people who encapsulate what your core objective is all about — and conveying their stories with power, genuineness, passion and humility. Some can be elaborate productions, with narration, titling and musical score all working together. Others can be as simple as holding up a video-capable smartphone to capture a moment. One you have a visual story, or several, that you can draw upon, you’ll be able to begin using it in your public outreach: on your website or blog, on your Facebook page, in your annual report, in your email newsletters. And don’t forget to enter contests like the DoGooder Awards, TechSoup Storytelling Challenge or CurrentTV’s just-ended The Current Cause, where $15,000 in prizes will be awarded. [...]
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