CompassPoint: Effective Social Media Strategies

JD LasicaHere are some resources to accompany my talk at CompassPoint’s gathering Effective Social Media Strategy and Powerful Tactics for Networked Nonprofits in San Mateo on Oct. 19, 2011.

If you need a deeper dive, contact us. Socialbrite has put on customized Social Media Bootcamps for a large number of nonprofits and foundations and given workshops at several national nonprofit conferences.

Sites mentioned in the presentation

For pointers to the sites referenced in this presentation, go to:

Social media measurement resources

The following articles and tutorials offer insights into how your organization can use social measurement tools to gauge the success of your social media efforts on your blog, on Facebook and on Twitter. All are written by Socialbrite staff members or partners and all are released under Creative Commons licenses:


Additional metrics resources

8 handouts to share with your team

The following handouts are released under a Creative Commons Attribution Noncommercial license — you’re free to republish, remix or redistribute them on your site (but cannot charge for them, of course). Please download and share these one-page PDFs with your teams and colleagues!

10 free metrics tools for actionable analytics (also at
10 social media monitoring tools (also at
10 collaboration tools for your organization (also at
12 social action hubs (also at
10 mobile apps for good (also at
12 steps to a successful campaign
45 hashtags for social change (also at
15 best practices for the Social Web (also at

Other key resources & guides

Creating media: a collection of resources on Socialbrite
Monitoring the Social Web: a collection of resources on Socialbrite
Mobile: a collection of resources on Socialbrite

Have a question? Contact Socialbrite!JD Lasica, founder and former editor of Socialbrite, is co-founder of Cruiseable. Contact JD or follow him on Twitter or Google Plus.