Using your social networks to create impact

Here are the resources included in the “Using your social networks to create impact,” the presentation given by JD Lasica at the Foundation Center in San Francisco on July 20, 2011.

Contact us for information about holding a Social Media Bootcamp for your organization.

We can’t cover all facets of using social media strategically in a 90-minute talk, so here are resources to help you drill down in specific subject areas. (If you have other resources or pointers you’d like to share, please leave a comment!) Also, feel free to follow up with us if you have any questions.

Contact JD Lasica

Social bookmarks

• All the sites & resources mentioned in the above presentation are bookmarked on Diigo at:

Color handouts — be happy!

The following handouts are released under a Creative Commons Attribution Noncommercial license — you’re free to republish, remix or redistribute them on your commercial or noncommercial site (but cannot charge for them). Please download and share these PDFs with your teams and colleagues!

  • 10 social media monitoring tools: Free and low-cost monitoring tools for your nonprofit (download PDF; also at
  • 10 free metrics tools for actionable analytics: Ten free metrics tools to gauge your nonprofit’s traction. (download PDF; also at
  • 12 Steps to Mobilize Your Cause: Summary of the action items you need to conduct a successful campaign (download PDF)
  • Team Collaboration: Tools to help you work with other organizations or your own team members in multiple locations. (download PDF)
  • 15 Best Practices for the Social Web: High-level principles to help you succeed in social media. (download PDF)
  • 12 Social Action Hubs: Selectively plug into some of these online communities and crowdsource platforms to promote a social cause. (download PDF)
  • 40 Hashtags for Social Good: Use these Twitter hashtags as you tweet for your cause to gain wider visibility and viral help from the community. (download PDF)
  • 10 Mobile Apps for Social Good: Do-good apps for your iPhone or Android. (download PDF)


One participant asked about internal use of social media at nonprofits. Some options include:

• We like SF-based Yammer, a sort of Twitter for the workplace. Use it to have staffers create social profiles and communicate with each other via chat, particularly handy for teams or for staffers who work in disparate locations.

• Microsoft SharePoint isn’t free, but they make their collaboration platform available to nonprofits for a discounted rate (and sometimes free).

• Facebook lets anyone create “secret groups,” letting you communicate privately with other team members with the familiar Facebook interface, including notifications and messages.

• There are lots of project management platforms for collaborating on projects. One of the earliest is BaseCamp, but we like better. It’s free for nonprofits with an annual budget under $5 million.

Deeper dive: Monitoring

Monitoring the Social Web: a collection of resources on Socialbrite

Deeper dive: Metrics

How to measure social media: a collection of resources on Socialbrite

Deeper dive: Making media

Creating media: a collection of resources on Socialbrite

Deeper dive: Mobile

Deeper dive: Community

Deeper dive: More resources

Additional readings & resources

Have a question? Contact Socialbrite!

  • J.D.’s presentation at the Foundation Center made it critically clear that social media is essential to NPOs not only for survival, but also to thrive. This tool needs to be budgeted for in both time, money and personnel. I can see the dual role of employee motivation when this is integrated into your NPO’s culture. JD has provided invaluable resources here!

    • Thanks for coming out, Karyn, glad you found it useful. I had fun chatting with you all! (Bigger turnout than I expected!)