October 31, 2011

How to use Twitter to monitor your brand

  • Buffer
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twitter monitoring
Monitter is one of the Twitter tracking tools reviewed below.

Tips & tools for tracking what’s being said about your nonprofit

Target audience: Nonprofits, NGOs, cause organizations, social enterprises, businesses, brands, bloggers, social media managers, individuals.

This is part of our ongoing series on how organizations can get the most out of Twitter. Please see below for other installments in this series.

By Lindsay Oberst
Socialbrite staff

Lindsay OberstPeople are talking about your nonprofit, especially on Twitter. Research shows that one out of three Twitter users talk about brands in their tweets. twitter-essentials You don’t have the time to moniter your organization’s Twitter stream all day long, hoping to catch any mentions of your name. Thankfully, it’s easy to keep an eye on your brand. You can save time by setting up the right tools for your Twitter account. Below you’ll find plenty of options for monitoring mentions and tracking keywords so that you can respond to supporters promptly and analyze your results for success.

 

Twilert Twitter monitor

Twilerts: Twitter alerts via email

1Twilerts is a brand application that enables you to receive regular email alerts of tweets containing your brand, or whatever keyword you want to stay on top of. Think Google Alerts for Twitter. It allows you to track up to 10 queries, using its basic or advanced options, after creating a free account through your Twitter account or through Gmail.

Rating: ★ ★ ★
Platforms: Web-based

PeopleBrowsr & Kred: Social analytics for serious marketers

2PeopleBrowsr is a Web-based search engine for real-time conversations. The possibility to search bios and tweets by authority, location and links are among its Twitter features. But this is only the beginning, as this tool provides you with plenty of more options to keep track of your brand. It will even analyze tweets and classify them as positive or negative and track sentiments overtime. PeopleBrowser also offers full social analytics solutions with the ability to monitor Facebook, blogs and forums. With pricing beginning at $149 per month per seat, this is clearly an option for power users who really want to go deep with their tracking. Interestingly, the company announced last month that it’s offering a new service called Kred as a competitor to Klout.

Rating: ★ ★ ★
Platforms: Web-based

sideline

Sideline: Keep on top of key terms

3Sideline is a free monitoring tool from Yahoo! that lets you specify keywords to keep track of via an attractive downloadable app. It runs on Adobe AIR and is open source (though Yahoo! sticks an odd “all rights reserved” notice at the bottom). Sideline has advanced search features, including auto-refreshing of search queries and scanning trending topics. It also offers an Influencers tool to watch what important people are saying about a topic. Watch a four-minute screencast at Vimeo.

Rating: ★ ★
Platforms: Desktop

SocialMention Twitter monitor

SocialMention: Social media search & analysis

4SocialMention lets you search keywords on Twitter; however, it also looks for mentions on 100+ social media properties. Place widgets of tracked searches on your website or create daily email alerts for searches. You can only search for one keyword at a time, although you can set up more than one alert. The dashboard, however, goes beyond only searching for your keyword; it also shows you sentiment, top related words, top users and top hashtags.

Rating: ★ ★ ★
Platforms: Web-based

Twitter

Twitter: Lists and advanced search

5Twitter offers several free tools which can help you keep track of what’s being said of your brand. The ability to create Twitter lists can be hugely helpful if you keep them organized. Third-party apps, such as Hootsuite and Tweetdeck, make viewing lists easier. With the advanced search options, you can monitor negative impressions, questions and tweets by location.

Rating: ★ ★
Platforms: Web-based

Monniter Twitter monitor

Monniter: Live Twitter search

6Monniter is a free real-time Twitter search and monitoring tool. It allows you to narrow your search by geolocation, to set up multiple queries and to see them side by side. Plus, you can pause the monitoring of each column. Saved searches aren’t part of its options since you don’t have to sign up to use it. You can, however, place a keyword-tracking widget on your website.

Rating: ★ ★
Platforms: Web-based

SocialOomph Twitter monitor

SocialOomph: Boost your social media productivity

7SocialOomph will monitor the tweet stream for you and periodically email you a list of messages containing your specified keywords. You get a limited number of keywords with the free version, but it’s more than most other free tools allow. The professional version costs $27.97 per month. Socialbrite uses SocialOomph to auto-follow new followers — despite its awful interface.

Rating: ★ ★ ★
Platforms: Web-based

SproutSocial Twitter monitor

SproutSocial: Social media monitoring

8SproutSocial is an elegantly-designed social media dashboard which also allows for keyword tracking. You can aggregate your searches into one data stream to streamline your searches. It also helps you manage Facebook, Twitter, LinkedIn, Foursquare and other networks. The Pro version is $9 a month, while the Business version is $49 a month. Only the Pro version gives you the option to narrow keyword searches by location. They do, however, offer a 50 percent discount for nonprofits. Email [email protected] to request your discount.

Rating: ★ ★ ★
Platforms: Web-based

TweetBeep Twitter monitor

TweetBeep: Twitter alerts

9Tweetbeep lets you track conversations with hourly updates or daily emails. To use this service, you have to sign up and confirm by email. It will also track mentions of your website, even if tweets use a URL shortening service. You can set up 10 keyword alerts for free or upgrade to the Premium version for $20 a month, and get up to 200 alerts with a 15-minute alert option.

Rating: ★ ★
Platforms: Web-based

TweetAlarm Twitter monitor

TweetAlarm: Keep an eye on Twitter keywords

10TweetAlarm allows you to track as many keywords as you like and gives you notices whenever you want — daily, weekly or as often as they find tweets that match your query. You can also ignore tweets from users of your choice, including from your own account.

Rating: ★ ★
Platforms: Web-based

Top photo via socialmouths.com

In this series on Socialbrite

8 nonprofit Twitter superstars
12-step guide on how to live-tweet an event
24 best practices for nonprofits using Twitter
7 top tools to measure performance & influence on Twitter
Best Twitter dashboards for nonprofits
10 great get-down-to-business Twitter apps for nonprofitsLindsay Oberst is a freelance writer who writes about art, culture and topics that relate to social and environmental good. Follow her on Twitter at @LindsayOSocial for social good discussions or at @LindsayOWrite to chat about writing.

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Creative Commons Attribution 3.0 UnportedThis work is licensed under a Creative Commons Attribution 3.0 Unported.

  • http://twitter.com/EmailListMrktr EmailListMarketeer

    where can i go to learn more about twitter “lists”…. i really dont understand them and keep reading how useful they can be… Thank you.

  • http://twitter.com/EmailListMrktr EmailListMarketeer

    where can i go to learn more about twitter “lists”…. i really dont understand them and keep reading how useful they can be… Thank you.

  • http://Peoplebrowsr.com Joshua

    Thank you for including PeopleBrowsr and Kred in your list of the best twitter monitoring tools. We are very excited to offer the best in social media management with our comprehensive Playground platform and Kred, the first completely transparent influence measure. For more information visit PeopleBrowsr.com or ask us directly @peoplebrowsr @kred.

  • Bob Martins

    Need help to set up Social Media Marketing campaign for a Non-Profit Charity for Veterans and Seniors.
    We don’t have much money

    Veterans Hope Charity

    Bob 702-347-7040

  • Bob Martins

    Need help to set up Social Media Marketing campaign for a Non-Profit Charity for Veterans and Seniors.
    We don’t have much money

    Veterans Hope Charity

    Bob 702-347-7040

  • Bob Martins

    Need help to set up Social Media Marketing campaign for a Non-Profit Charity for Veterans and Seniors.
    We don’t have much money

    Veterans Hope Charity

    Bob 702-347-7040

  • Bob Martins

    Need help to set up Social Media Marketing campaign for a Non-Profit Charity for Veterans and Seniors.
    We don’t have much money

    Veterans Hope Charity

    Bob 702-347-7040