How to create fans-only content on your Facebook page
Producer: John Haydon
April 2012

Tutorial: There are lots of ways to increase your Facebook Page fan base by using fan gating. Fan gating refers to the digital welcome mat that organizations put out to attract new fans. One way is to create a custom tab with content viewable only by fans. The 2 1/2-minute video in this tutorial will show you how to use the Static HTML iframe tabs app – the most popular app for creating custom Facebook Page tabs — to create a fan gate.

One way to attract new fans with Facebook Timeline
Producer: John Haydon
April 2012

Tutorial: Now that Facebook has done away with Welcome pages, the assumption was that fan gating would be less effective. But the critics are wrong. Here are creative ways to use Timeline to attract new fans.

How to measure the effectiveness of your Facebook custom tabs
Producer: John Haydon
April 2012

Tutorial: We’ve seen a lot of changes to Facebook tabs over the years, from the days they were really tabs (at the top of the page) to “tabs” in the left sidebar to the newfangled small boxes (called tabs) at the bottom of your Timeline cover image. Here are several ways to measure traffic that’s coming from your Facebook Page custom tabs.

How to clean up your Facebook Timeline
Producer: John Haydon
March 2012

Tutorial: Did you know you can fix up the look of your Timeline? Not the cover image at top, but the two rows of updates underneath. Here is a 3-minute video that shows you how to clean up your Facebook page Timeline.

Make Facebook Timeline about your community
Producer: John Haydon
March 2012

Tutorial: Over the past week, we’ve been working with Beth Kanter to convert her Facebook page over to the new Timeline format. Here are the steps by which you can make your own Facebook Timeline about your community.

11 ways Facebook Timeline changes your content strategy
Producer: John Haydon
March 2012

Tutorial: The new Facebook page Timeline layout changes the way your organization needs to think about content. The news feed hasn’t changed, with its focus on what’s happening now. But Facebook pages now make it about the past, present and future as well. Here are 11 things to consider in your new Facebook content strategy.

Facebook Welcome Pages are dead — say hello to Timeline
Producer: John Haydon
March 2012

Tutorial: On March 31, Facebook converted all Welcome Pages to Timeline pages with the big cover photo. This article is devoted to sorting it all out for you.

7 ways to drive Facebook visitors to your site
Producer: John Haydon
February 2012

Tutorial: One benefit of having a Facebook Page is that once you build up a healthy community, you can start directing them to your website to join an email list, sign a petition, donate or take some other action. But have you optimized your Facebook Page for this purpose? Here are seven ways to increase the amount of website traffic you’re getting specifically from your Facebook Page.

What Facebook Timeline apps are really all about
Producer: John Haydon
February 2012

Tutorial: How do Timeline apps work? Once you authorize an app, a live connection is established with your Timeline. This means that as soon as you take an action with an app, like finishing a run with the RunKeeper app, the app automatically posts that action on your Timeline. It automates posting status updates to Facebook.

Use Facebook to increase engagement on your site
Producer: John Haydon
February 2012

Tutorial: If you want to increase pages views and site engagement, it’s critical that you create a more social experience when people visit your website. Here are some tips.

Facebook Timeline apps: A new way to engage
Producer: Debra Askanase
January 2012

Tutorial: In January 2012 Facebook introduced Timeline apps, along with a list of the first 60 Timeline apps that are approved and ready for Facebook users. (A user’s profile is now his or her “timeline” of activities.) Timeline apps are the next iteration of Facebook’s Open Graph, Facebook’s way of connecting users to Facebook through real-time actions on the Web. Facebook is promoting this as the new way to know what your friends are doing, in real time.

Does Facebook work for fundraising?
Producer: John Haydon
January 2012

Tutorial: Facebook is effective for fundraising. Making a value judgment on Facebook based only on donations received overlooks the inherent value that Facebook offers. Facebook creates awareness for your campaign. Facebook’s strength is in the reach that’s created as users talk about your campaign. Your fundraising strategy should include ways to get people to talk about the cause. The more they talk about it, the more their friends become aware of your fundraising campaign.

How to use Facebook as an administrator vs. as a person
Producer: John Haydon
January 2012

Tutorial: The difference between Facebook pages for a nonprofit and Facebook profiles for an individual can be hard to understand. This video tutorial will show you how to use Facebook as a Page vs. as a person.

How to create Facebook Timeline covers for your nonprofit’s supporters to use
Producer: John Haydon
January 2012

Tutorial: Nonprofits and organizations don’t yet have the ability to create their own Timeline or use the new layout features — but their supporters can. Many organizations, like the Best Friends Animal Society, or Ocean Conservancy, are creating covers that supporters can use on their Timeline on behalf of the nonprofit. This tutorial will show you how to create a custom Facebook cover for your favorite nonprofits.

17 ways to revive your organization’s Facebook Page
Producer: John Haydon
January 2012

Tutorial: If your organization’s Facebook Page no longer has the growth and activity it did when you first launched it, you’re not alone. Many nonprofits have experienced the similar flat-lining due to shifting priorities, turnover or ineffective strategies. This tutorial will teach you how you can start fresh with a few proven strategies to revive your Page.

14 surefire ways to engage Facebook users
Guest post by Jon Loomer
Digital marketing consultant, JonLoomer.com
January 2012

Tutorial: The secret to a successful Facebook page is a highly engaged community. You can drive thousands of fans with ads, but the number will be hollow if they aren’t active and engaged. Here are several examples of how to engage fans on your Facebook page, but feel free to get creative.

Which Facebook Insights metrics matter to your nonprofit?
Producer: John Haydon
December 2011

Tutorial: Now that Facebook has rolled out the new Insights to all Pages, you’re probably wondering what some of these new metrics mean. But you’re also wondering which ones really matter. Yes, you can still view how many fans you have, and you can even see how many collective friends your fans have. But these numbers really don’t matter if no one cares about your organization.

What Facebook’s hybrid News Feed means for engagement
Producer: John Haydon
November 2011

Tutorial: Facebook’s enhanced News Feed and Ticker has changed the engagement game for Facebook Page administrators. And those who know the rules of the game will be able to get more results simply by shifting strategy. Facebook users now have two news feeds in one — the ticker and the main news feed. These news feeds present content in very different ways. Here are five tips to help you take advantage of Facebook’s twin feeds.

Facebook’s page for nonprofits offers helpful resources
By Lindsay Oberst, Socialbrite
November 2011

Tutorial: Whether you’re new to Facebook, would like to know how to use the site better or are already a Facebook success story, the Facebook nonprofits page is certainly worth “liking” and using if you work to bring positive change to the world. Learn best practices from other nonprofits successfully using Facebook.

Get deep into engagement with the new Facebook Insights
Producer: Debra Askanase
November 2011

Tutorial: Everything about the new Facebook Insights is focused on helping page administrators understand how well their page’s content is being received, shared and talked about within Facebook. No longer do we have to count up Likes, fan posts to walls and comments on posts and pull together the online engagement percentage. And what’s more, we can dive deep, very deep, by post.

How to use the new Facebook Insights
Producer: John Haydon
October 2011

Tutorial: Facebook has launched a completely new version of Facebook Page Insights along with several new metrics. Here is the new and improved Facebook Insights explained in plain English.

12 ways Facebook users can ‘like’ your nonprofit Facebook Page
Producer: John Haydon
October 2011

Tutorial: Although Facebook has changed what liking a Page means to users, acquiring Facebook fans will always be an important part of any nonprofit Facebook strategy. Fortunately, Facebook’s platform includes many opportunities for Facebook users to like a Page. Here are 12 ways Facebook users can like your Page.

Video tutorial: How to use the new Facebook Insights
Producer: John Haydon
October 2011

Tutorial: This video screencast explores the new Facebook Insights. Always measure cause and effect. Discover what topics get people excited. Which fan acquisition strategies are working best? When fans click over to my site, how many of them end up donating? Facebook Insights is a compass that will tell you how far away you are from your destination, which way to turn and when you’ve arrived.

• Watch video on YouTube

New rules: How to create a Facebook page from scratch
Producer: John Haydon
September 2011

Tutorial: Facebook has just introduced a completely new process for creating a Facebook Page that includes: An idiot-proof three-step process, the ability to import images from a website, scaled-down requirements for the info section. This video will show you exactly how the new process works.

How to activate Facebook’s new subscribe button
Producer: John Haydon
September 2011

Tutorial: Last week Facebook released a new feature on Facebook profiles called the Subscribe button. This feature allows people in your organization to publish content on their personal Profiles that anyone can subscribe to without compromising any privacy.

Tricks to ramp up your nonprofit’s Facebook Page
By Debra Askanase
August 2011

Tutorial: What is your nonprofit doing to engage with your Facebook fans? Here’s how a few simple changes can make your Facebook Page more visible & engaging to fans

How to collect email subscribers on your Facebook Page
Producer: John Haydon
August 2011

Tutorial: From what I’ve seen, most nonprofits have no idea that you can add to your list — that precious database of your supporters, donors or newsletter subscribers — by strategically using a customized Facebook Welcome Page or custom tab. Notice the word “strategically.” Collecting email subscribers on your Facebook Page takes a lot more than simply adding an opt-in form to a tab — you’ll learn how to do that in just a moment.

6 ways to integrate your nonprofit email list with social media
Producer: John Haydon
July 2011

Tutorial: Growing an email list and a Facebook fan base for your nonprofit can sometimes feel overwhelming. Sometimes you wish you had only one channel to grow and manage. To help make things easier, following are six ways you can integrate your nonprofit email list with social media.

How to get the most from Facebook Like buttons
Producer: John Haydon
June 2011

Tutorial: More and more websites are getting more traffic with Facebook’s Like button. Here are placement tips to get the best results from Facebook’s Like Button.

How your nonprofit can make the most of Facebook groups
Producer: Debra Askanase
June 2011

Tutorial: Facebook groups can be the center of great community engagement and a campaign if used correctly and strategically. Facebook groups are great for encouraging niche topic discussions and action, while pages are generally more focused on general agency communication and general community engagement.

• Watch video on YouTube

16 ways to get more comments on your Facebook Page
Producer: John Haydon
April 2011

Tutorial: Getting fans to comment on your Facebook Page can take a lot of time and effort. Asking questions is probably the easiest way to get fans commenting. But keep in mind that Facebook fans don’t like homework. If they have to spend time trying to understand a question, they’ll be less likely to answer it. This is a tutorial on how to get more comments on your Facebook Page.

13 tutorials to bring your Facebook presence to the next level
Producer: John Haydon
April 2011

Tutorial: You may already know about the Nonprofit Facebook Guy, a resource I created a few months back to help shorten the Facebook learning curve for nonprofits. Here you will find the top 13 tutorials from the Nonprofit Facebook Guy that I think are especially useful for nonprofits, foundations and NGOs.

15 ways to enhance your Facebook influence
Producer: JD Lasica
February 2011

Tutorial: Most people use Facebook for personal reasons: to maintain contacts, stay in touch with friends who live far away or to stay on top of one’s social life. Only 15 percent of us use it to maintain professional or work contacts, according to a 2010 survey by ExactTarget. In this tutorial, we’ll explore how to increase your influence and reach on Facebook. While this is intended for you as an individual who uses Facebook as part of your professional work life, it’s also applicable to your work as a Facebook Page administrator.

How nonprofits can take charge of Facebook’s news feeds
Producer: JD Lasica
February 2011

Tutorial: We offer tips on how to use Facebook much more effectively as a professional by taking charge of your News Feed. We dissect Facebook’s secret sauce, called EdgeRank, to help you build authority with the right touch, tools and tactics.

10 ways nonprofits can get more out of Facebook
Producer: John Haydon
February 2011

Tutorial: Based on 700 attendees at a CharityHowTo webinar, we answer 10 of the most common questions nonprofits have about Facebook.

Creating a Facebook Page? Nonprofits face new choices
Producer: John Haydon
February 2011

Tutorial: Facebook now has a new way for nonprofits and businesses to select a category when creating a new Page. This is important because once you make a choice, you can’t go back.

How to get automatic updates on your Facebook Page
Producer: John Haydon
January 2011

Tutorial: Managing a Facebook Page has become easier with tools like Hootsuite. Now it gets even better for nonprofit Page administrators with Hyper Alerts, a free online tool that automatically sends you an email when content is posted on a Facebook Page you specify.

Facebook marketing strategies & best practices
Producer: John Haydon
January 2011

Tutorial: In this 31-minute video above, John Haydon discusses common mistakes when starting out on Facebook, how to organically grow your presence on Facebook, recommended Facebook Page apps and customization strategies and how to build a small business using only a blog.

Facebook Pages now offer easier ways to create friendly urls
Producer: John Haydon
December 2010

Tutorial: Facebook Pages now have a new option called “Create Alias” under “Marketing” within the admin panel. An alias is a shortened url for your Facebook Page, making it easier for potential fans to remember and easier to use in print, radio or TV.

How to send invitations to 5,000 prospective Facebook Page fans
Producer: John Haydon
December 2010

Tutorial: Facebook Page owners can now send up to 5,000 email invitations to become a fan of their Page with a new marketing feature called “Tell your Fans.” This feature is only available for newer Pages and is perfect for organizations that have built up a large email list over months and years.

New Facebook Profiles: A tour of all the changes
Producer: John Haydon
December 2010

Tutorial: Facebook has just introduced new, enhanced profiles for its approximately 600 million members. Here is a look at the changes and what they will mean for you.

How to measure Facebook Page fan growth and engagement
Producer: John Haydon
December 2010

Tutorial: Facebook Insights lets you view metrics on fan growth, fan demographics and how those fans engage with your Page. This is your No. 1 tool to get the most bang from your efforts on Facebook.

How to add a Facebook Like Box to your site or blog
Producer: John Haydon
November 2010

Tutorial: The Facebook Like Box is one of the most powerful social plug-ins that a nonprofit — or any organization — can use. Creating one is simple, so you should spend the 10 minutes it takes to customize one for your organization’s needs.

How to display photos and videos to a subset of your Facebook Page fans
Producer: John Haydon
November 2010

Tutorial: Take a look at how to post photos and videos to a subset of your Facebook Page fans. This video shows you how to target specific fans by location or language, and post photos and videos.

A guide to recent changes to Facebook Pages
Producer: John Haydon
November 2010

Tutorial: Facebook Pages has undergone so many enhancements over the past few months that even the simple act of creating a Page is different. Here’s a tactical guide summarizing the steps required to create a Facebook Page as well as all the new Page features.

How charities can take advantage of Facebook Deals
Producer: John Haydon
November 2010

Tutorial: Facebook recently launched a new app for Facebook Places called Deals. Deals essentially allows any small business to more easily offer deals when users check in to their place on Facebook. This tutorial discusses how nonprofits can take advantage of the new feature.

How to post to other Facebook Pages – as a Page
Producer: John Haydon
November 2010

Tutorial: Here’s a guide for those who want to post to other Facebook Pages when representing your own brand’s Page.

All about the new admin panel for Facebook Pages
Producer: John Haydon
October 2010

Tutorial: If you’re confused by Facebook Pages, this will be a change you’ll welcome: Facebook has just released a new admin panel for Facebook Pages.

How to claim your nonprofit’s Facebook Places Page
Producer: John Haydon
September 2010

Tutorial: The benefit of claiming your Facebook Places Page is having the ability to publish content to those who have checked into your Place, which Facebook recently introduced to bring location-based functionality to your social network. This video covers how to claim a Facebook Place for your organization.

How to target Facebook wall posts to specific fans
Producer: John Haydon
September 2010

Tutorial: Did you know about the little-known feature within your Facebook Page that gives you the ability to target wall updates to a specific group of connections? Facebook Pages allow you to target private updates to fans. Here’s how.

Essential tips for updating your Facebook Page
Producer: John Haydon
September 2010

Tutorial: This tutorial will give you essential tips on the various ways users and administrators can update your organization’s Facebook Page.

How will your nonprofit use Facebook Places?
Producer: John Haydon
August 2010

Tutorial: Facebook has launched a location-based “check-in” app for mobile devices called “Places” where Facebook seeks to encourage serendipitous meetings between Facebook friends at the places they hang out. How can your nonprofit use Places?

2 big changes to Facebook Pages
Producer: John Haydon
August 2010

Tutorial: Facebook implements two changes are meant to simplify the navigation of Pages, make life easier for app developers, and enable Facebook to build the next generation of tools for growing your business with Facebook.

8 ways to engage your Facebook fans in 3 minutes or less
Producer: John Haydon
July 2010

Tutorial: One self-evident requirement for nonprofit marketing on Facebook is regularly posting interesting content on your Facebook Page. I recently conducted a few informal experiments with some Facebook Pages and my own Facebook Profile, and found that folks were three or four times more likely to engage with a pithy status update over a shared URL, photo or video.

How to link your Facebook Page to your donation page
Producer: John Haydon
July 2010

Tutorial: One critical feature of your nonprofit Facebook Page is giving your connections easy ways to donate to one of your causes. This post will give you at least three ways to link your Facebook Page to a fundraising application.

How to know if your Facebook Page is working
Producer: John Haydon
July 2010

Tutorial: Facebook Pages include a variety of reports on fan growth, engagement, subscriber drop-off, preferred content, and user engagement. This tutorial will show you five ways to tell if your content is effective.

Facebook 101 for nonprofits
Producer: Guest post by Azin Mehrnoosh
July 2010

Tutorial: Facebook isn’t just a potential market that many nonprofits haven’t yet tapped. It’s also a place for real-time personal conversation and feedback from your constituents. This post will help you get up and running from ground zero — nice, easy and simple.

How to customize your nonprofit Facebook Page
Producer: John Haydon
June 2010

Tutorial: One thing that sets Facebook Pages apart from Profiles, Groups and Community Pages is the ability to create custom tabs using an application called FBML. This tutorial will share what you need to know to conduct a Facebook page makeover, using FBML.

13 Facebook Page features that will make your day
Producer: John Haydon
June 2010

Tutorial: This video answers 13 of the most common questions registrants have had about creating and managing a Facebook Page.

How to set up a Facebook Page
Producer: John Haydon
June 2010

Tutorial: Setting up a Facebook Page can be a confusing task: The starting point is hard to find, selecting your Page category can be tricky, and finding your Page once it’s created can be a challenge. This how-to sorts it out.

3 tools to measure your Facebook clout
Producer: John Haydon
May 2010

Tutorial: Your organization has created a Facebook Page but haven’t gotten mileage out of it. Here are tips on how to increase your impact.

Openbook: A new way to search on Facebook
Producer: John Haydon
May 2010

Resource: Openbook closes a gap in social conversations you’ve been looking to fill. You can now reach out to people who are talking about your nonprofit or organization and join them in conversation on Facebook.

Amplify your event with Facebook’s new Live Stream plug-in
Producer: John Haydon
May 2010

Tutorial: The Live Stream plug-in for Facebook is one that will be an essential tool for nonprofit events. Live Stream allows visitors to chat about your event in real time and share their chat on their Facebook Wall and news feed.

8 new Facebook plug-ins to socialize your site
Producer: John Haydon
April 2010

Tutorial: The new Facebook platform makes your website – and the entire Internet – social by default. Facebook plug-ins will allow you to turn any page on your site into a Facebook Page. These 8 new Facebook social plug-ins are fairly easy to install; most of them are as easy as embedding a YouTube video.

How to use Facebook Insights
Producer: John Haydon
April 2010

Tutorial: Measuring your organization’s level of engagement on Facebook, gain a better understanding of Facebook Insights and how you can make it work for your organization.

How to create a custom Facebook Page url
Producer: John Haydon
March 2010

Tutorial: Three reasons to create a custom url for your Facebook Page are: 1. It’s easy for supporters to remember; 2. Creating the custom url prevents someone else from registering it, and, 3. Improved SEO

The differences between Facebook Pages and Groups
Producer: John Haydon
March 2010

Tutorial: Here’s an ultimate cheat sheet for nonprofits deciding whether to set up a Facebook Page or Group.

How do I get my nonprofit’s Facebook fans to donate?
Producer: John Haydon
March 2010

Tutorial: Here are seven tactics to convert Facebook fans into contributors.

Choose the best settings for your Facebook Page
Producer: John Haydon
February 2010

Tutorial: When you set up a Facebook Page, you want make sure you do it in a way that optimizes the Page for best results. This video goes over all the setting in a Facebook administration panel, keeping strategy in mind.

How to turn Facebook visitors into fans
Producer: John Haydon
January 2010

Tutorial: A look at how to create an incentive for visitors to your Facebook Page to become fans.

How to get more traffic from Facebook
Producer: John Haydon
January 2010

Tutorial: Strategies and tactics you can use to create more blog traffic with a Facebook Page.

12 steps to creating a compelling Facebook Page
Producer: John Haydon
January 2010

Tutorial: A step-by-step guide to creating a compelling Facebook Page.

How to add a Facebook Page Fanbox to your site
Producer: John Haydon
August 2009

Short video tutorial on adding a Facebook Page Fanbox to your site.

How to automatically feed your blog posts into Facebook
Producer: John Haydon
August 2009

This video tutorial on how to import your blog posts into your Facebook Page covers the following steps:
• Adding the notes application to your Facebook Page

• Adding your blog’s RSS feed to the application
• Confirming and importing your blog posts

How to make a Facebook Page in under 4 minutes
Producer: John Haydon
July 2009

This video tutorial quickly covers the basics of what you need to know to create a Facebook Page.

11 stats you need to measure on your Facebook Page
Producer: John Haydon
January 2010

Tutorial: A guide on how to take advantage of Facebook’s Insights feature.