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Facebook Graph Search

Understanding how Facebook Graph Search works
Producer: John Haydon
April 2013

Tutorial: Facebook Graph Search is very different from Google search. With Graph Search — which is still in the process of being rolled out to Facebook’s 1 billion members — you combine a keyword search with friends who’ve shared content on Facebook related to that search. Here are just five ways graph search will impact your nonprofit’s presence on Facebook.

successful Facebook page updates

Visual guide to successful Facebook page updates
Producer: John Haydon
April 2013

Tools & tips: Pagemodo recently published a beautiful infographic that covers the basics of how content functions on Facebook. Although your page might differ, they’ve outlined some pretty useful places to start if you don’t know what works for your audience. Here’s the infographic on how to tailor your Facebook updates.

add-threaded-comments

How to add threaded comments to your Facebook page
Producer: John Haydon
April 2013

Tools & Tips: Facebook just added threaded comments to page updates, which now lets people reply to specific comments within a page update. This means that you can create a richer discussion experience on your page, which will increase reach and engagement.

apps-to-motivate-donors

3 ways nonprofits can use Facebook apps to motivate donors
Guest post by Jim Belosic
CEO, Shortstack
March 2013

Tools & tips: Facebook serves as a doorway to donors, allowing nonprofits to provide brief updates and news bites to constituents. It’s also a one-stop shop for photos, success stories, and calls to action, which reinforce the mission. Plus, Facebook is a favorite tool among nonprofits because of its low, low price of … free! Using custom apps like ShortStack can help increase donations during fundraising campaigns. Check out these three ways that nonprofits can use Facebook apps to motivate donors.

facebook-ads

6 things nonprofits should know about Facebook ads
Guest post by Taryn Degnan
February 2013

Tools & Tips: What if you’ve done everything to build a strong Facebook community, consistently post quality content and do your very best to engage with users, but your organizations wants more? With limited to no budget, you have the opportunity to grow your community organically and develop meaningful relationships with your fans, bringing them closer to your organization’s mission with each Facebook post. This report will help show you how.

boost-engagement-and-likes

Boost engagement and likes on Facebook
Guest post by Jim Belosic
February 2013

Tools & tips: For nonprofits, money and resources are often tight, but social media is free to use and can be a very effective fundraising and volunteer-recruiting aid. Facebook in particular is one of the most powerful online resources a nonprofit organization can use. Here are three effective and simple ways to use Facebook apps to boost engagement and Likes for your nonprofit’s page.

facebook-to-build-email-list

How to use your Facebook page to build your nonprofit’s email list
Producer: John Haydon
February 2013

Tutorial: For many nonprofits, email is the bridge that Facebook fans frequently walk across on their way to becoming a donor, simply because it’s more private and less distracting than Facebook. This is why it’s critical to have a smart email marketing strategy in addition to a smart Facebook strategy. Here’s a tutorial on what you need to do to create a healthy email acquisition strategy on Facebook.

website-traffic-from-facebook

Get more website traffic from your Facebook Page updates
Producer: John Haydon
February 2013

Tools & Tips: When you post links on your Facebook page, there are a number of factors that determine whether someone clicks on your link or not. Here are five ways to get more traffic from links posted on your Facebook page.

facebook-page-insights

Dive deeper into Facebook Page Insights
Producer: John Haydon
February 2013

Tutorial: Facebook Insights for Pages provides critical data about activity around your Page and your Page updates. It’s like a GPS device guiding you towards successful interactions on Facebook. Facebook breaks down its analytics into five reports that can be viewed directly on your page.

engage-facebook-fans

19 ways to engage your nonprofit’s Facebook fans
Producer: John Haydon
February 2013

Tools & tips: If you’re like most busy nonprofit professionals, you make your best effort to have an organized content strategy on Facebook. Still, there are times when you get buried with other projects and simply have no idea what to post on your Facebook page. Here are 19 quick Facebook page post ideas that you can use right now to get your page buzzing.

prepare-for-graph-search

8 steps to prepare your Facebook page for Graph Search
Producer: John Haydon
January 2013

Tutorial: Facebook’s new Graph Search is very different from Google search. With Graph Search, you combine keyword searches with friends who’ve shared content on Facebook related to that search. Here are eight steps to optimizing your Facebook Page for both Google and Facebook’s Graph search

facebook-promoted-posts

How to get the best results from Facebook promoted posts
Producer: John Haydon
January 2013

Tools & tips: Is your nonprofit considering using promoted posts on Facebook? With promoted posts, all you’re paying for is an increase in reach. Watch this 4-minute video for the complete rundown of how to get the best results from Facebook promoted posts.

Facebook newsfeed changes

How nonprofits can adapt to Facebook’s newsfeed changes
Guest post by Meghan Keaney Anderson
Hubspot
December 2012

Tutorial: In late September 2012 news trickled out about a change in Facebook’s EdgeRank algorithm that was causing big drops in reach for many branded pages for nonprofits, businesses and all organizations. The EdgeRank algorithm determines which posts are displayed in the newsfeed and in what priority order. Here are a few tips to keep in mind to help your content remain top of stream.

boost Facebook Page reach

13 ways to boost your Facebook Page reach
Producer: John Haydon
December 2012

Tutorial: Facebook has always used an algorithm to determine what content Facebook users will most likely prefer in their increasingly noisy news feeds. Marketers need to realize that promoted posts are simply one option among many to amplify reach. Here are 13 more ways you can reach your supporters.

Facebook fan engagement

6 ways to improve your Facebook fan engagement
Producer: John Haydon
November 2012

Tutorial: American Express Open Forum recently published an infographic of Facebook engagement stats and recommended tactics for improving engagement rates on your Facebook page content. To improve your Facebook engagement, here’s a summary of the most useful bits from the infographic.

PostPlanner

How to automate Facebook content curation with PostPlanner
Producer: John Haydon
November 2012

Tutorial: PostPlanner, the tool for managing content on Facebook, has powerful features that allow you to automate content curation. The service allows you to schedule posts for the different pages that you manage and optimizes content specifically for Facebook. PostPlanner has recently added two new features to help make your outreach even easier.

integrate-email-marketing-facebook

5 easy ways to integrate email marketing and Facebook
Producer: John Haydon
October 2012

Tutorial: Growing an email list in addition to building a Facebook fan base can sometimes feel overwhelming. To help make things easier, here are five ways that you can integrate your nonprofit email list with social media.

Facebooks new Power Editor

How to install Facebook’s new Power Editor
Producer: John Haydon
October 2012

Tutorial: Power Editor is a free tool provided by Facebook. If you manage multiple Facebook accounts or campaigns for your nonprofit, Power Editor will make it easy to create, edit, manage and optimize multiple ads at once. Using Power Editor, you can create a Facebook ad that targets your current donors by importing your list of emails for active donors. This tutorial will show you how to Install Power Editor.

create-a-facebook-page-that-works

6 simple steps to create a Facebook page that just works
Guest post by Frank Barry
Director, Professional Services, Blackbaud
September 2012

Tutorial: We already know that schools have an incredible opportunity to use Facebook to deepen relationships with families, students and alumni. But is your school or nonprofit getting the most out of the platform? Here are tips on how schools, as well as nonprofits, can leverage Facebook.

deal-with-losers

5 ways to deal with losers on your Facebook page
Producer: John Haydon
August 2012

Tutorial: A common concern and challenge that many Facebook page managers have is dealing with disrespectful and hateful commenters. And the fact that any Facebook user can comment on your page makes this even more difficult. Fortunately, all Facebook pages have several features to moderate and block hate on your page. Here are five ways to deal with these losers on your Facebook page.

promote posts

How to promote posts on your Facebook page
Producer: John Haydon
August 2012

Tutorial: In May, Facebook rolled out a new Facebook page feature called Promoted Posts as a way to help you increase exposure for your organization’s page updates. You can promote any of your most recent posts by selecting “Promote” at the bottom of the post and following the instructions in this tutorial.

pump up your nonprofits events

How to schedule a Facebook page update
Producer: John Haydon
July 2012

Tutorial: A few weeks ago Facebook rolled out a new feature that lets page administrators schedule updates in advance. In other words, you pick the specific date and time when your update goes live. You can schedule a post up to six months in advance in 10-minute intervals, from your Page’s sharing tool by following the instructions outlined in this short video tutorial.

pump up your nonprofits events

How to use Facebook to pump up your nonprofit’s events
Producer: John Haydon
July 2012

Tutorial: Events are a big part of how nonprofits connect with supporters and potential donors. Here you will learn five ways you can integrate Facebook into your events.

seize momentum

Five ways to seize momentum on Facebook
Producer: John Haydon
June 2012

Tutorial: Most nonprofits don’t really have a plan on Facebook. They create a Facebook Page and then wonder what to do next. It might be useful to define momentum, and here are five ways your nonprofit can take advantage of momentum.

ShortStack

How to add a form to a Facebook page tab with ShortStack
Producer: John Haydon
June 2012

Tutorial: ShortStack is a third-party application for Facebook pages that allows you do create custom tabs, mobile apps and create custom forms. In this video, John uses ShortStack to create a custom form, to add that form to a custom tab with an image and then to add the custom tab to a Facebook Page.

schedule an update

How to schedule an update on your Facebook page
Producer: John Haydon
June 2012

Tutorial: Facebook recently pushed out five big feature changes to Facebook pages — including the ability to schedule updates in advance — that will help administrators more easily manage their pages, plan content and get more airtime for updates in the news feed.

Facebook Groups

Facebook Groups: An effective, overlooked tool
Producer: Debra Askanase
June 2012

Tutorial: The author advises clients to consider setting up a Facebook Group in addition to a Facebook Page. Groups are designed to facilitate online community building. The mere fact that administrators must post as people changes the internal dynamic of the group conversation. Groups is where real community engagement is happening.

What time of day should you post

What time of day should you post to your Facebook page?
Producer: John Haydon
June 2012

Tutorial: PostPlanner is a way to schedule, manage and measure updates on your Facebook Page. They recently added a feature that allows you to quickly see what time of day is best for you to update your page. With PostPlanner, all you have to do is rank your updates by likes, comments and/or clicks to see what time of day is most effective.

Facebook ads

How to promote your Facebook page with Facebook ads
Producer: John Haydon
May 2012

Tutorial: Facebook ads are an incredibly powerful tool to promote your Facebook page or your Facebook page updates, whether you’re a nonprofit, social enterprise or business. Here is a 9-minute video that will teach you how to promote your Facebook page with low-cost Facebook ads.

increase engagement

27 ways to increase engagement on your Facebook page
Producer: John Haydon
May 2012

Tutorial: According to a recent survey by NTEN, 89 percent of nonprofits today use Facebook to expand awareness around their cause and to grow their fan base. One challenge that many nonprofits face is keeping fans interested and engaged after they like their page. Here are slides from the free webinar hosted by NTEN, where I presented 27 ways to increase engagement on your Facebook page.

use photos to increase engagement

6 creative ways to use photos to increase engagement on your Facebook page
Producer: John Haydon
May 2012

Tutorial: People love pictures. People upload more than 300 million photos to Facebook every single day! Facebook users love liking, commenting on, and sharing photos more than any other type of content on Facebook. So posting photos automatically gives you an advantage in getting into that news feed. Here are six ideas to help you get more from the photos you post on your Facebook page.

create fans-only content

How to create fans-only content on your Facebook page
Producer: John Haydon
April 2012

Tutorial: There are lots of ways to increase your Facebook Page fan base by using fan gating. Fan gating refers to the digital welcome mat that organizations put out to attract new fans. One way is to create a custom tab with content viewable only by fans. The 2 1/2-minute video in this tutorial will show you how to use the Static HTML iframe tabs app – the most popular app for creating custom Facebook Page tabs — to create a fan gate.

attract new fans

One way to attract new fans with Facebook Timeline
Producer: John Haydon
April 2012

Tutorial: Now that Facebook has done away with Welcome pages, the assumption was that fan gating would be less effective. But the critics are wrong. Here are creative ways to use Timeline to attract new fans.

Facebook custom tabs

How to measure the effectiveness of your Facebook custom tabs
Producer: John Haydon
April 2012

Tutorial: We’ve seen a lot of changes to Facebook tabs over the years, from the days they were really tabs (at the top of the page) to “tabs” in the left sidebar to the newfangled small boxes (called tabs) at the bottom of your Timeline cover image. Here are several ways to measure traffic that’s coming from your Facebook Page custom tabs.

clean up Facebook Timeline

How to clean up your Facebook Timeline
Producer: John Haydon
March 2012

Tutorial: Did you know you can fix up the look of your Timeline? Not the cover image at top, but the two rows of updates underneath. Here is a 3-minute video that shows you how to clean up your Facebook page Timeline.

Timeline about your community

Make Facebook Timeline about your community
Producer: John Haydon
March 2012

Tutorial: Over the past week, we’ve been working with Beth Kanter to convert her Facebook page over to the new Timeline format. Here are the steps by which you can make your own Facebook Timeline about your community.

Timeline changes content strategy

11 ways Facebook Timeline changes your content strategy
Producer: John Haydon
March 2012

Tutorial: The new Facebook page Timeline layout changes the way your organization needs to think about content. The news feed hasn’t changed, with its focus on what’s happening now. But Facebook pages now make it about the past, present and future as well. Here are 11 things to consider in your new Facebook content strategy.

say hello to Timeline

Facebook Welcome Pages are dead — say hello to Timeline
Producer: John Haydon
March 2012

Tutorial: On March 31, Facebook converted all Welcome Pages to Timeline pages with the big cover photo. This article is devoted to sorting it all out for you.

drive Facebook visitors to your site

7 ways to drive Facebook visitors to your site
Producer: John Haydon
February 2012

Tutorial: One benefit of having a Facebook Page is that once you build up a healthy community, you can start directing them to your website to join an email list, sign a petition, donate or take some other action. But have you optimized your Facebook Page for this purpose? Here are seven ways to increase the amount of website traffic you’re getting specifically from your Facebook Page.

Facebook Timeline apps

What Facebook Timeline apps are really all about
Producer: John Haydon
February 2012

Tutorial: How do Timeline apps work? Once you authorize an app, a live connection is established with your Timeline. This means that as soon as you take an action with an app, like finishing a run with the RunKeeper app, the app automatically posts that action on your Timeline. It automates posting status updates to Facebook.

Use Facebook to increase engagement

Use Facebook to increase engagement on your site
Producer: John Haydon
February 2012

Tutorial: If you want to increase pages views and site engagement, it’s critical that you create a more social experience when people visit your website. Here are some tips.

Facebook Timeline apps engage

Facebook Timeline apps: A new way to engage
Producer: Debra Askanase
January 2012

Tutorial: In January 2012 Facebook introduced Timeline apps, along with a list of the first 60 Timeline apps that are approved and ready for Facebook users. (A user’s profile is now his or her “timeline” of activities.) Timeline apps are the next iteration of Facebook’s Open Graph, Facebook’s way of connecting users to Facebook through real-time actions on the Web. Facebook is promoting this as the new way to know what your friends are doing, in real time.

facebook for fundraising

Does Facebook work for fundraising?
Producer: John Haydon
January 2012

Tutorial: Facebook is effective for fundraising. Making a value judgment on Facebook based only on donations received overlooks the inherent value that Facebook offers. Facebook creates awareness for your campaign. Facebook’s strength is in the reach that’s created as users talk about your campaign. Your fundraising strategy should include ways to get people to talk about the cause. The more they talk about it, the more their friends become aware of your fundraising campaign.

use Facebook as an admin

How to use Facebook as an administrator vs. as a person
Producer: John Haydon
January 2012

Tutorial: The difference between Facebook pages for a nonprofit and Facebook profiles for an individual can be hard to understand. This video tutorial will show you how to use Facebook as a Page vs. as a person.

create Facebook Timeline covers

How to create Facebook Timeline covers for your nonprofit’s supporters to use
Producer: John Haydon
January 2012

Tutorial: Nonprofits and organizations don’t yet have the ability to create their own Timeline or use the new layout features — but their supporters can. Many organizations, like the Best Friends Animal Society, or Ocean Conservancy, are creating covers that supporters can use on their Timeline on behalf of the nonprofit. This tutorial will show you how to create a custom Facebook cover for your favorite nonprofits.

revive your org Facebook Page

17 ways to revive your organization’s Facebook Page
Producer: John Haydon
January 2012

Tutorial: If your organization’s Facebook Page no longer has the growth and activity it did when you first launched it, you’re not alone. Many nonprofits have experienced the similar flat-lining due to shifting priorities, turnover or ineffective strategies. This tutorial will teach you how you can start fresh with a few proven strategies to revive your Page.

engage Facebook users

14 surefire ways to engage Facebook users
Guest post by Jon Loomer
Digital marketing consultant, JonLoomer.com
January 2012

Tutorial: The secret to a successful Facebook page is a highly engaged community. You can drive thousands of fans with ads, but the number will be hollow if they aren’t active and engaged. Here are several examples of how to engage fans on your Facebook page, but feel free to get creative.

Which Facebook Insights metrics matter

Which Facebook Insights metrics matter to your nonprofit?
Producer: John Haydon
December 2011

Tutorial: Now that Facebook has rolled out the new Insights to all Pages, you’re probably wondering what some of these new metrics mean. But you’re also wondering which ones really matter. Yes, you can still view how many fans you have, and you can even see how many collective friends your fans have. But these numbers really don’t matter if no one cares about your organization.

Facebooks hybrid News Feed

What Facebook’s hybrid News Feed means for engagement
Producer: John Haydon
November 2011

Tutorial: Facebook’s enhanced News Feed and Ticker has changed the engagement game for Facebook Page administrators. And those who know the rules of the game will be able to get more results simply by shifting strategy. Facebook users now have two news feeds in one — the ticker and the main news feed. These news feeds present content in very different ways. Here are five tips to help you take advantage of Facebook’s twin feeds.

Nonprofits on facebook

Facebook’s page for nonprofits offers helpful resources
By Lindsay Oberst, Socialbrite
November 2011

Tutorial: Whether you’re new to Facebook, would like to know how to use the site better or are already a Facebook success story, the Facebook nonprofits page is certainly worth “liking” and using if you work to bring positive change to the world. Learn best practices from other nonprofits successfully using Facebook.

the-new-facebook-insights

Get deep into engagement with the new Facebook Insights
Producer: Debra Askanase
November 2011

Tutorial: Everything about the new Facebook Insights is focused on helping page administrators understand how well their page’s content is being received, shared and talked about within Facebook. No longer do we have to count up Likes, fan posts to walls and comments on posts and pull together the online engagement percentage. And what’s more, we can dive deep, very deep, by post.

facebook-insights

How to use the new Facebook Insights
Producer: John Haydon
October 2011

Tutorial: Facebook has launched a completely new version of Facebook Page Insights along with several new metrics. Here is the new and improved Facebook Insights explained in plain English.

facebook-users-can-like-your-page

12 ways Facebook users can ‘like’ your nonprofit Facebook Page
Producer: John Haydon
October 2011

Tutorial: Although Facebook has changed what liking a Page means to users, acquiring Facebook fans will always be an important part of any nonprofit Facebook strategy. Fortunately, Facebook’s platform includes many opportunities for Facebook users to like a Page. Here are 12 ways Facebook users can like your Page.

how-to-use-the-new-facebook-insights

Video tutorial: How to use the new Facebook Insights
Producer: John Haydon
October 2011

Tutorial: This video screencast explores the new Facebook Insights. Always measure cause and effect. Discover what topics get people excited. Which fan acquisition strategies are working best? When fans click over to my site, how many of them end up donating? Facebook Insights is a compass that will tell you how far away you are from your destination, which way to turn and when you’ve arrived.

• Watch video on YouTube

create-a-facebook-page-from-scratch

New rules: How to create a Facebook page from scratch
Producer: John Haydon
September 2011

Tutorial: Facebook has just introduced a completely new process for creating a Facebook Page that includes: An idiot-proof three-step process, the ability to import images from a website, scaled-down requirements for the info section. This video will show you exactly how the new process works.

activate-facebooks-new-subscribe-button

How to activate Facebook’s new subscribe button
Producer: John Haydon
September 2011

Tutorial: Last week Facebook released a new feature on Facebook profiles called the Subscribe button. This feature allows people in your organization to publish content on their personal Profiles that anyone can subscribe to without compromising any privacy.

ramp-up-your-nonprofits-facebook-page

Tricks to ramp up your nonprofit’s Facebook Page
By Debra Askanase
August 2011

Tutorial: What is your nonprofit doing to engage with your Facebook fans? Here’s how a few simple changes can make your Facebook Page more visible & engaging to fans

collect-email-subscribers

How to collect email subscribers on your Facebook Page
Producer: John Haydon
August 2011

Tutorial: From what I’ve seen, most nonprofits have no idea that you can add to your list — that precious database of your supporters, donors or newsletter subscribers — by strategically using a customized Facebook Welcome Page or custom tab. Notice the word “strategically.” Collecting email subscribers on your Facebook Page takes a lot more than simply adding an opt-in form to a tab — you’ll learn how to do that in just a moment.

integrate-your-nonprofit-email-list

6 ways to integrate your nonprofit email list with social media
Producer: John Haydon
July 2011

Tutorial: Growing an email list and a Facebook fan base for your nonprofit can sometimes feel overwhelming. Sometimes you wish you had only one channel to grow and manage. To help make things easier, following are six ways you can integrate your nonprofit email list with social media.

get-the-most-from-facebook-like-buttons

How to get the most from Facebook Like buttons
Producer: John Haydon
June 2011

Tutorial: More and more websites are getting more traffic with Facebook’s Like button. Here are placement tips to get the best results from Facebook’s Like Button.

make-the-most-of-facebook-groups

How your nonprofit can make the most of Facebook groups
Producer: Debra Askanase
June 2011

Tutorial: Facebook groups can be the center of great community engagement and a campaign if used correctly and strategically. Facebook groups are great for encouraging niche topic discussions and action, while pages are generally more focused on general agency communication and general community engagement.

• Watch video on YouTube

16 ways to get more comments on your Facebook Page

16 ways to get more comments on your Facebook Page
Producer: John Haydon
April 2011

Tutorial: Getting fans to comment on your Facebook Page can take a lot of time and effort. Asking questions is probably the easiest way to get fans commenting. But keep in mind that Facebook fans don’t like homework. If they have to spend time trying to understand a question, they’ll be less likely to answer it. This is a tutorial on how to get more comments on your Facebook Page.

13 tutorials to bring your Facebook presence to the next level

13 tutorials to bring your Facebook presence to the next level
Producer: John Haydon
April 2011

Tutorial: You may already know about the Nonprofit Facebook Guy, a resource I created a few months back to help shorten the Facebook learning curve for nonprofits. Here you will find the top 13 tutorials from the Nonprofit Facebook Guy that I think are especially useful for nonprofits, foundations and NGOs.

enhance-your-facebook-influence

15 ways to enhance your Facebook influence
Producer: JD Lasica
February 2011

Tutorial: Most people use Facebook for personal reasons: to maintain contacts, stay in touch with friends who live far away or to stay on top of one’s social life. Only 15 percent of us use it to maintain professional or work contacts, according to a 2010 survey by ExactTarget. In this tutorial, we’ll explore how to increase your influence and reach on Facebook. While this is intended for you as an individual who uses Facebook as part of your professional work life, it’s also applicable to your work as a Facebook Page administrator.

nonprofits-take-charge-of-news-feeds

How nonprofits can take charge of Facebook’s news feeds
Producer: JD Lasica
February 2011

Tutorial: We offer tips on how to use Facebook much more effectively as a professional by taking charge of your News Feed. We dissect Facebook’s secret sauce, called EdgeRank, to help you build authority with the right touch, tools and tactics.

nonprofits can get more out of Facebook

10 ways nonprofits can get more out of Facebook
Producer: John Haydon
February 2011

Tutorial: Based on 700 attendees at a CharityHowTo webinar, we answer 10 of the most common questions nonprofits have about Facebook.

creating-a-facebook-page

Creating a Facebook Page? Nonprofits face new choices
Producer: John Haydon
February 2011

Tutorial: Facebook now has a new way for nonprofits and businesses to select a category when creating a new Page. This is important because once you make a choice, you can’t go back.

get-automatic-updates-on-your-facebook

How to get automatic updates on your Facebook Page
Producer: John Haydon
January 2011

Tutorial: Managing a Facebook Page has become easier with tools like Hootsuite. Now it gets even better for nonprofit Page administrators with Hyper Alerts, a free online tool that automatically sends you an email when content is posted on a Facebook Page you specify.

facebook-marketing-strategies

Facebook marketing strategies & best practices
Producer: John Haydon
January 2011

Tutorial: In this 31-minute video above, John Haydon discusses common mistakes when starting out on Facebook, how to organically grow your presence on Facebook, recommended Facebook Page apps and customization strategies and how to build a small business using only a blog.

create friendly urls

Facebook Pages now offer easier ways to create friendly urls
Producer: John Haydon
December 2010

Tutorial: Facebook Pages now have a new option called “Create Alias” under “Marketing” within the admin panel. An alias is a shortened url for your Facebook Page, making it easier for potential fans to remember and easier to use in print, radio or TV.

send invitations

How to send invitations to 5,000 prospective Facebook Page fans
Producer: John Haydon
December 2010

Tutorial: Facebook Page owners can now send up to 5,000 email invitations to become a fan of their Page with a new marketing feature called “Tell your Fans.” This feature is only available for newer Pages and is perfect for organizations that have built up a large email list over months and years.

New Facebook Profiles

New Facebook Profiles: A tour of all the changes
Producer: John Haydon
December 2010

Tutorial: Facebook has just introduced new, enhanced profiles for its approximately 600 million members. Here is a look at the changes and what they will mean for you.

measure Facebook Page fan growth

How to measure Facebook Page fan growth and engagement
Producer: John Haydon
December 2010

Tutorial: Facebook Insights lets you view metrics on fan growth, fan demographics and how those fans engage with your Page. This is your No. 1 tool to get the most bang from your efforts on Facebook.

add a Facebook Like Box

How to add a Facebook Like Box to your site or blog
Producer: John Haydon
November 2010

Tutorial: The Facebook Like Box is one of the most powerful social plug-ins that a nonprofit — or any organization — can use. Creating one is simple, so you should spend the 10 minutes it takes to customize one for your organization’s needs.

display-photos-and-videos1

How to display photos and videos to a subset of your Facebook Page fans
Producer: John Haydon
November 2010

Tutorial: Take a look at how to post photos and videos to a subset of your Facebook Page fans. This video shows you how to target specific fans by location or language, and post photos and videos.

guide-to-recent-changes

A guide to recent changes to Facebook Pages
Producer: John Haydon
November 2010

Tutorial: Facebook Pages has undergone so many enhancements over the past few months that even the simple act of creating a Page is different. Here’s a tactical guide summarizing the steps required to create a Facebook Page as well as all the new Page features.

facebook-deals

How charities can take advantage of Facebook Deals
Producer: John Haydon
November 2010

Tutorial: Facebook recently launched a new app for Facebook Places called Deals. Deals essentially allows any small business to more easily offer deals when users check in to their place on Facebook. This tutorial discusses how nonprofits can take advantage of the new feature.

post to other Facebook Pages

How to post to other Facebook Pages – as a Page
Producer: John Haydon
November 2010

Tutorial: Here’s a guide for those who want to post to other Facebook Pages when representing your own brand’s Page.

admin-panel

All about the new admin panel for Facebook Pages
Producer: John Haydon
October 2010

Tutorial: If you’re confused by Facebook Pages, this will be a change you’ll welcome: Facebook has just released a new admin panel for Facebook Pages.

claim-your-nonprofits-facebook-places-page

How to claim your nonprofit’s Facebook Places Page
Producer: John Haydon
September 2010

Tutorial: The benefit of claiming your Facebook Places Page is having the ability to publish content to those who have checked into your Place, which Facebook recently introduced to bring location-based functionality to your social network. This video covers how to claim a Facebook Place for your organization.

target-facebook-wall-posts

How to target Facebook wall posts to specific fans
Producer: John Haydon
September 2010

Tutorial: Did you know about the little-known feature within your Facebook Page that gives you the ability to target wall updates to a specific group of connections? Facebook Pages allow you to target private updates to fans. Here’s how.

updating-your-facebook-page

Essential tips for updating your Facebook Page
Producer: John Haydon
September 2010

Tutorial: This tutorial will give you essential tips on the various ways users and administrators can update your organization’s Facebook Page.

nonprofit-use-facebook-places

How will your nonprofit use Facebook Places?
Producer: John Haydon
August 2010

Tutorial: Facebook has launched a location-based “check-in” app for mobile devices called “Places” where Facebook seeks to encourage serendipitous meetings between Facebook friends at the places they hang out. How can your nonprofit use Places?

2-big-changes-to-facebook-pages

2 big changes to Facebook Pages
Producer: John Haydon
August 2010

Tutorial: Facebook implements two changes are meant to simplify the navigation of Pages, make life easier for app developers, and enable Facebook to build the next generation of tools for growing your business with Facebook.

8-ways-to-engage-your-facebook-fans-in-3-minutes-or-less

8 ways to engage your Facebook fans in 3 minutes or less
Producer: John Haydon
July 2010

Tutorial: One self-evident requirement for nonprofit marketing on Facebook is regularly posting interesting content on your Facebook Page. I recently conducted a few informal experiments with some Facebook Pages and my own Facebook Profile, and found that folks were three or four times more likely to engage with a pithy status update over a shared URL, photo or video.

how-to-link-your-facebook-page-to-your-donation-page

How to link your Facebook Page to your donation page
Producer: John Haydon
July 2010

Tutorial: One critical feature of your nonprofit Facebook Page is giving your connections easy ways to donate to one of your causes. This post will give you at least three ways to link your Facebook Page to a fundraising application.

know-if-your-facebook-page-posts-are-working

How to know if your Facebook Page is working
Producer: John Haydon
July 2010

Tutorial: Facebook Pages include a variety of reports on fan growth, engagement, subscriber drop-off, preferred content, and user engagement. This tutorial will show you five ways to tell if your content is effective.

facebook-101

Facebook 101 for nonprofits
Producer: Guest post by Azin Mehrnoosh
July 2010

Tutorial: Facebook isn’t just a potential market that many nonprofits haven’t yet tapped. It’s also a place for real-time personal conversation and feedback from your constituents. This post will help you get up and running from ground zero — nice, easy and simple.

customize-your-nonprofit-facebook-page

How to customize your nonprofit Facebook Page
Producer: John Haydon
June 2010

Tutorial: One thing that sets Facebook Pages apart from Profiles, Groups and Community Pages is the ability to create custom tabs using an application called FBML. This tutorial will share what you need to know to conduct a Facebook page makeover, using FBML.

13-facebook-page-features-that-will-make-your-day

13 Facebook Page features that will make your day
Producer: John Haydon
June 2010

Tutorial: This video answers 13 of the most common questions registrants have had about creating and managing a Facebook Page.

How-to-set-up-a-Facebook-Page

How to set up a Facebook Page
Producer: John Haydon
June 2010

Tutorial: Setting up a Facebook Page can be a confusing task: The starting point is hard to find, selecting your Page category can be tricky, and finding your Page once it’s created can be a challenge. This how-to sorts it out.

measure-your-facebook-clout

3 tools to measure your Facebook clout
Producer: John Haydon
May 2010

Tutorial: Your organization has created a Facebook Page but haven’t gotten mileage out of it. Here are tips on how to increase your impact.

openbook-a-new-way-to-search-on-facebook

Openbook: A new way to search on Facebook
Producer: John Haydon
May 2010

Resource: Openbook closes a gap in social conversations you’ve been looking to fill. You can now reach out to people who are talking about your nonprofit or organization and join them in conversation on Facebook.

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Amplify your event with Facebook’s new Live Stream plug-in
Producer: John Haydon
May 2010

Tutorial: The Live Stream plug-in for Facebook is one that will be an essential tool for nonprofit events. Live Stream allows visitors to chat about your event in real time and share their chat on their Facebook Wall and news feed.

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8 new Facebook plug-ins to socialize your site
Producer: John Haydon
April 2010

Tutorial: The new Facebook platform makes your website – and the entire Internet – social by default. Facebook plug-ins will allow you to turn any page on your site into a Facebook Page. These 8 new Facebook social plug-ins are fairly easy to install; most of them are as easy as embedding a YouTube video.

how-to-use-facebook-insights

How to use Facebook Insights
Producer: John Haydon
April 2010

Tutorial: Measuring your organization’s level of engagement on Facebook, gain a better understanding of Facebook Insights and how you can make it work for your organization.

how-to-create-a-custom-facebook-page-url

How to create a custom Facebook Page url
Producer: John Haydon
March 2010

Tutorial: Three reasons to create a custom url for your Facebook Page are: 1. It’s easy for supporters to remember; 2. Creating the custom url prevents someone else from registering it, and, 3. Improved SEO

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The differences between Facebook Pages and Groups
Producer: John Haydon
March 2010

Tutorial: Here’s an ultimate cheat sheet for nonprofits deciding whether to set up a Facebook Page or Group.

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How do I get my nonprofit’s Facebook fans to donate?
Producer: John Haydon
March 2010

Tutorial: Here are seven tactics to convert Facebook fans into contributors.

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Choose the best settings for your Facebook Page
Producer: John Haydon
February 2010

Tutorial: When you set up a Facebook Page, you want make sure you do it in a way that optimizes the Page for best results. This video goes over all the setting in a Facebook administration panel, keeping strategy in mind.

how-to-turn-facebook-visitors-into-fans

How to turn Facebook visitors into fans
Producer: John Haydon
January 2010

Tutorial: A look at how to create an incentive for visitors to your Facebook Page to become fans.

how-to-get-more-traffic-from-facebook

How to get more traffic from Facebook
Producer: John Haydon
January 2010

Tutorial: Strategies and tactics you can use to create more blog traffic with a Facebook Page.

creating-a-compelling-facebook-page

12 steps to creating a compelling Facebook Page
Producer: John Haydon
January 2010

Tutorial: A step-by-step guide to creating a compelling Facebook Page.

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How to add a Facebook Page Fanbox to your site
Producer: John Haydon
August 2009

Short video tutorial on adding a Facebook Page Fanbox to your site.

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How to automatically feed your blog posts into Facebook
Producer: John Haydon
August 2009

This video tutorial on how to import your blog posts into your Facebook Page covers the following steps:
• Adding the notes application to your Facebook Page

• Adding your blog’s RSS feed to the application
• Confirming and importing your blog posts

Facebook

How to make a Facebook Page in under 4 minutes
Producer: John Haydon
July 2009

This video tutorial quickly covers the basics of what you need to know to create a Facebook Page.

11-stats-you-need-to-measure-on-your-facebook-page

11 stats you need to measure on your Facebook Page
Producer: John Haydon
January 2010

Tutorial: A guide on how to take advantage of Facebook’s Insights feature.